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“Why can’t just all products be sustainable?”

How has green marketing changed over the past five years, and what does this mean for consumers? Two SIFO studies from 2021 and 2026 show that sustainability claims have become more subtle, while questions of… 

Sorting for Circularity: Project REWEAR

Fashion for Good expanded its Sorting for Circularity framework to address the challenge of sorting for rewearable textiles to better understand their resale potential and the demand across the second-hand market. This is an initiative… 

Public defence: Vilde Haugrønning

On 23 April researcher at SIFO Vilde Haugrønning will defend her thesis “Dressed for the Occasion. Exploring gender and clothing consumption from a social practice perspective” for the PhD in Innovation for Sustainability!