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The way forward for WOOLUME

This note looks at knowledge transference between a country of high wool utilisation (Norway) and a country of low wool utilisation (Poland). The findings that are presented here, are collected through semi-structured interviews, via Zoom, in person and also with one written response. All interviewees were project partners. Economics and scale are important themes, especially for moving forward with better use of local wool

KRUS final report: Enhancing local value chains in Norway

From its initiation in 2015 to the end in 2019, KRUS had two goals: to improve the market for and the value of Norwegian wool, and survey the opportunities for local production in a move towards a goal of sustainability in the fashion sector. On a larger scale, KRUS has looked at how we can re-establish an understanding of the connection between the raw material and the finished product within the textile industry and among consumers. It is critical to understand this connection, both to ensure quality products and to reach the market potential for Norwegian wool.

Wool as an Heirloom: How Natural Fibres Can Reinvent Value in Terms of Money, Life-Span and Love

This paper addresses a main challenge for natural fibres; falling prices and increased focus on quantity versus quality. This is a challenge not only related to economic issues and profit, but is also unsustainable in an environmental perspective and in light of the challenges the textile sector and the world face. The paper uses wool as an example and in a surprising approach links the history and century-old traditions of natural fibers to an environmental thinking which supplements the traditional thinking around circular economy and LCA. Fabrics with a long life are the ones that have the lowest environmental impact (Fletcher and Tham2015; Laitala2014). Longevity or lifespan is a complex phenomenon in which both technical and social, or aesthetic aspects, are intertwined.

Why Cotton as Linen? The Use of Wool in Beds in Norway

Cotton is the “natural” choice and the dominating material in bed linen and sleepwear in Norway as in many other European countries. Regulation of temperature and humidity are important for good sleep, but they are not cotton’s strong points. There must have been other than the functional reasons which made cotton the winner in the bedding market. This article builds on literature about bedding in Norway from the 1800s and survey questions from 1951. We ask the question: what materials have been used and why? Wool was used in all bed textiles, both closest to the body and the layers over and under, from the cheapest chopped rags to the most costly textiles. The decline was seen throughout the 1800 and 1900s, but only in the 1960s does wool become totally absent as a next to skin bed textile. The cheap imports of cotton made cottage industry and home production unprofitable and the new emphasis on cleanliness gave cotton a clear leverage.

Woolbed

Ingun Grimstad Klepp, Kirsi Laitala and Tone Skårdal Tobiasson Summary We have studied Norwegian and Swedish consumers’ experiences and perceptions related to using wool in bedlinen and sleepwear. We have used a variety of research… Woolbed

Valuing Norwegian Wool

Wool has been called the white gold and has warmed and brought joy to the Norwegian population throughout history. It is also a textile fibre with many unused features. The starting point of the project Valuing Norwegian Wool is a desire to help Norwegian agriculture, wool based industry, and design to exploit the potential inherent in Norwegian wool as raw material, and in the Norwegian textile tradition. Norway has a thriving textile industry and several strong companies that produce products made of wool. The marketing of the origin of the raw material these products are produced from is however rather inadequate and sometimes misleading. While fewer and fewer of the products are made of Norwegian wool, consumers – not without reason – take it for granted that Norwegian producers use Norwegian wool.

The project is funded by the Norwegian Research Council and led by SIFO. The project partners include representatives from the entire value chain – from agricultural organizations, industry and commerce, and design and consumption. This report is one of many publications in the project and makes visible the challenges that exist in the value chain, but also the great potential that is there.