Environmental systems shift in clothing consumption
In CHANGE, we will investigate what is most essential to reduce the environmental impact of clothing: reduce the amount of clothing that is produced, acquired and disposed of.
Environmental impacts from the clothing sector have increased rapidly within the last 30 years, with clothing consumption as an important driver due to the large volumes of clothing that are produced, used and disposed of. Yet, research on clothing consumption, and knowledge of how clothing is used and how this affects the total volume of clothing, is limited. In CHANGE, we will investigate what is most essential to reduce the environmental impact of clothing: reduce the amount of clothing that is produced, acquired and disposed of.
CHANGE will concentrate on two important elements in clothing consumption. One is to be properly dressed for the occasion, and the other is clothing standards related to the expectation of variety of garments. Where do these ideas come from? And how have they shaped our clothing habits over the last 200 years? We will look at why and how we change clothes between different occasions and the expectation and desire for variety of garments. The project objective is to improve our knowledge of how clothing volumes can be reduced by increasing the understanding of how people use clothing and how this has developed over time. The project will mainly study Norwegian clothing consumption through quantitative and qualitative wardrobe studies of couples. These will contrast with other wardrobe studies in and outside Europe. By looking at the connection between the individual consumer’s practices and different clothing standards, and the consequences this has on an overall level, we will contribute with knowledge and theoretical concepts that bring consumption – the use of clothing – into debates and politics about clothing and the environment.
The project has been awarded 12 million from the funding scheme Ground-breaking research (FRIPRO) from the Research Council of Norway, from July 2021-2025. Project leader is Ingun Grimstad Klepp from Consumption Research Norway SIFO, OsloMet. Also from SIFO is senior researcher Kirsi Laitala and PhD student. Irene Maldini from Amsterdam University of Applied Sciences brings in methodological and empirical expertise in wardrobes in the Netherlands and Uruguay. The latter with Lucrecia de Léon from the Universidad de la República. Kate Fletcher from the Center for Sustainable Fashion at UAL brings an outside perspective where change at the system level is discussed. Else Skjold from the Royal Danish Academy of Fine Arts takes responsibility for a network of students and researchers together with Liudmilla Aliabieva from Moscow University. Bjørn Sverre Hol Hagen from UiO / Anno Museum and Marie Ulväng from Stockholm University will add their historical dimension to the project, while Tone Skårdal Tobiasson will be responsible for dissemination and network building.
Participants at SIFO
- Ingun Grimstad Klepp
- Kirsi Laitala
- Vilde Haugrønning
- Ingrid Haugsrud
- Irene Maldini, Amsterdam University of Applied Sciences
- Lucrecia de Léon, Universidad de la República
- Kate Fletcher, Royal Danish Academy of Fine Arts
- Else Skjold, Royal Danish Academy of Fine Arts
- Liudmilla Aliabieva, Moscow University
- Bjørn Sverre Hol Hagen, UiO / Norsk Folkemuseum
- Marie Ulväng, Stockholm University
- Tone Skårdal Tobiasson
Authors: Irene Maldini, Vilde Haugrønning and Lucrecia de León Abstract This paper introduces the relevance of volume-centric research in studies of clothing use. The global production of garments has grown dramatically in recent decades, bringing along significant environmental challenges. However, knowledge is lacking about why people deal with clothing quantities in such varied ways, and…
13th of April this year an online PhD masterclass was conducted within the scope of the CHANGE work package 5. The masterclass was online and involved the currently eight PhD students working with the wardrobe method or closely related methods and had the purpose of facilitating exchange of shared methodological implications, involved issues of interest,…
In a position paper from the Change and Wasted Textile projects, authors Kate Fletcher, Irene Maldini, Ingun Grimstad Klepp, Kirsi Laitala, Jens Måge and Tone Skårdal Tobiasson have addressed the background document from EU’s Joint Research Centre on Ecodesign for Sustainable Products Regulation (ESPR). The main theme in the position paper, is that the JRC…
Sufficiency advocates from different sectors came together on May 4th at the Sufficiency Summit. Co-organised by Sciences Po (France) and University of South Australia, and chaired by Dr. Yamina Saheb and Professor David Ness, the Summit brought together governments, NGOs, and academics advocating for sufficiency in transport, the built environment, food, and clothing from different…
Holding on or letting go? Why don’t consumers complain more? Why do we hang on to stuff that is flawed? How to make fast fashion out of fashion and actually degrow the textile sector? All these questions will be answered at the PLATE conference at Aalto University, in Espoo, Finland. At the end of May…
First of all, we would like to welcome you as a colleague! This is a very happy development for Consumption Research Norway (SIFO) and our clothing research group, alongside of course, the work in the projects you have the lead of work packages. So firstly: welcome! For such a long time, we have associated you…