Call for papers for the special issue of Fashion Theory

ingridha on 30. October 2023

Mending matters: cultures and contexts of clothing repair

When the fabric of life is bursting at the seams in different parts of the world, repair seems to be an essential need. We propose approaching clothing repair, or the practice of reassembling what was torn and broken, as a cultural, social, economic, environmental, and political practice that reveals structures and institutions, daily life, emotions, and identities of people in different contexts. 

Repair (or mending) is a fundamentally important concept for fashion studies. It is an indicator of a major paradigmatic shift. For a long time, fashion has been associated with novelty, newness, dynamism, and fast-paced change. The anthropologist Sandra Niessen (2020) criticized early definitions of fashion, for instance, the classical definition by German sociologist Georg Simmel. Simmel highlighted the rapid change of European fashion styles and contrasted them with other fashion systems that did not have a similar quick logic of change. As Niessen (2020: 862) wrote, “the other clothing expressions in the world, from tribal to peasant, are hampered by tradition and exemplify stasis and therefore constitute non-fashion”. Dutch anthropologist M. Angela Jansen referred to another classical definition of fashion by British psychologist John Carl Flügel, who stated that “modish costume predominates in the western world and is even ‘one of the most characteristic features of modern European civilization,’ while outside the sphere of western influence, dress changes more slowly, is more closely connected with racial and local circumstances, or with social or occupational standing and therefore qualifies as fixed costume” (Jansen 2020: 820). These definitions cemented the dichotomy of fashion and fast-paced change rooted in the Western concept of fashion. 

However, today, fashion studies have recognized that the history and theory of fashion, which have been narrated as “quintessentially European” (Riello 2021), led to many problems, among which are the vastly damaging effects of fashion on the environment and on human beings’ lives (Niessen 2020). Scholars of fashion studies have argued that fashion must be delinked from (Western) European epistemologies, or decolonized (Slade, Jansen 2020). This has to be done by both critical assessment of the current Western thought and by active dialogue with scholars from other parts of the world – between Global South and Global North, Global East and Global West.

We suggest continuing this discussion on decolonizing fashion that began in Fashion Theory in 2020 by looking at clothing repair. Repair or mending is an instrument to decouple the idea of newness from the concept of fashion. Repair resists to fast-paced change. It forces us to rethink the aesthetic of newness. Our thematic issue brings repair to the forefront along with other relevant practices, experiences, identities, and aesthetics associated with prolonging the lifecycle of clothing and creating multiple lives for clothes. We expect to receive academic articles that tackle 

  • clothing repair across time and space – geographical, social, and cultural 
  • repair as a form of environmental, cultural, or political activism
  • repair as an act of empowerment
  • repair as a form of consumption pleasure and well-being
  • the role of repair in building and maintaining communities
  • different forms of amateur and professional clothing repair practices
  • shifts in aesthetics of objects associated with repair
  • repair and trauma 
  • clothing repair in formal and informal education

Timeline

Deadline for the first draft submission                                                01.03.2024

Checking the drafts by editors                                                01.03.2024 — 31.03.2024

First round of external reviews                                               01.04.2024 — 31.05.2024

Revision of the first draft                                                        01.05.2024 — 31.07.2024

Second round of external reviews                                           01.08.2024 — 30.09.2024

Revision                                                                                01.10.2024 — 31.10.2024

Checking the second drafts by editors.                                    01.11.2024 — 30.11.2024

Deadline for completed manuscript submission             01.12.2024

Submission instructions


The journal’s usual Instructions for Authors (tandfonline.com) apply to the special issue’s papers. We would expect to publish between 4 and 5 articles. Please, submit your article by March 1, 2024, to the editors of the Special Issue: Dr. Liudmila Aliabieva (liudmila.aliabieva@gmail.com), Dr. Olga Gurova (olga.gurova@laurea.fi) and PhD Candidate Iryna Kucher (ik@dskd.dk).

References

Jansen M. A. (2020) Fashion and the Phantasmagoria of Modernity: An Introduction to Decolonial

Fashion Discourse, Fashion Theory, 24(6), 815–836.

Niessen S. (2020) Fashion, Its Sacrifice Zone, and Sustainability, Fashion Theory, 24(6), 859-877.  

Riello D. (2021) Worlds with No Fashion? The Birth of Eurocentrism, Paulicelli E., Manlow V. & E. Wissinger (eds), The Routledge Companion to Fashion Studies. NY: Routledge, 11-22. 

Slade T., Jansen M.A. (2020) Letters from the Editors: Decoloniality and Fashion, Fashion Theory,

24(6), 809-814.

EcoAge Roundtable in Brussels: A fair phase-out of fossil fuels from the fashion industry

tobiasson on 17. October 2023

OsloMet researchers in EU Parliament meeting with EcoAge.

The ethical issues are often discussed separate from environmental issues, it is high time they are discussed in the same room. Therefore, a huge thanks to EcoAge who arranged an important roundtable, and in the Parliament in Brussels, with the heading Calling for a fair phase-out of fossil fuels from the fashion industry.

Livia Firth, founder of EcoAge, introduced and moderated the roundtable. The will to find a common solution for the two issues was the most important element in the meeting, namely a just transition and the phasing out of the over-reliance on synthetics or fossil fuels in fashion. This was manifested with an alternation between people who worked in the different fields and with different ways in to the themes on the agenda. The seminar’s first two presentations were both from the Global south, Betterman Simidi Musaia and Yayra Agbofah, from Ghana and Kenya, virtual presentations that so obviously show the necessity of talking about a plastic reduction, and system change towards more global justice as one and the same. It was very clear from their talks that the environmental and health consequences are grotesque in the countries who receive our unwanted clothes and footwear.

While the fashion industry is heavily reliant on fossil fuels for energy and transport, what is less known is that most of the clothes we wear are also made from oil and gas. Synthetic fiber production uses the equivalent amount of oil per year as the entirety of Spain, and polyester production alone produces the equivalent of 180 coal-fired power-stations annually. What is more, synthetic fibers and plastics are emerging as the fossil fuel industry’s cash-cow – accounting for up 95% of future growth in demand for oil.

There is broad agreement and many good perspectives that the change we need is a systemic change and not a change of individual products. The systems perspective combines the need for change with a global equality perspective, and the need for reduction in quantity and plastification.

The presentation from SIFO was the one that most directly included a criticism of the EU strategy. Irene Maldini explained why the durability discourse falls short for clothing, by referring to research on clothing consumption as a system. This is based on Irene’s own work with clothing consumption and the ongoing work in Change. Ingun Klepp took over the baton by presenting the findings in Plastic Elephant (link here), with an emphasis on how the EU strategy’s emphasis on improvements at product level supports plastification and avoids addressing the main problem: Quantity. In conclusion, she explained how it is possible through regulation to target quantity, and used TPR (link to Targeted Producer Responsibility here) as an example of this. For all good regulation, knowledge is needed. It is therefore urgent to understand the problems better and develop methods suitable for this.

Through the EU’s focus on material durability (synthetics are stronger, and durability leads to accumulation if production volumes are not addressed), weight (synthetics are much lighter) and recyclability (plastics are easier to recycle, and recyclability promotes monomaterials, hence more plastics used), among others.

Many of the participants contacted Maldini and Klepp afterwards, saying that the focus they had was something they had not seen before, with the “proof” that focusing on durability, recyclability and other parameters the EU Textile Strategy does, will increase the amount of synthetics rather than reduce the influx. Also, other aspects of EU policy that is very much ignored in the Textile Strategy was also mentioned – how lack of a holistic approach is problematic. If we are to have “good clothes”, policy really needs to address the right issues.

Saskia Bricmont, MEP, who is Member of the Group of the Greens/European Free Alliance and the event sponsor, was clearly very engaged in the theme and it will be interesting to see how this can be brought forward in the EU.

Using waste as a resource for knowledge seems like an important way to go, and at Waste Norway’s seminar on October 23rd (link to event here), the latest we know about waste will be presented, from Svalbard in the north and of course also from other parts of Europe.

Klippe, klippe, klippe: A changing discussion of gender

tobiasson on 16. October 2023

Two professors (women) making the "cutting" sign with their fingers.

Part of the CHANGE team recently travelled to the mountains to have a meeting to discuss work in progress. A recurring theme was the Norwegian fairy tale about “Kjerringa mot strømmen” (The hag against the current). The one who even when being drowned by her husband after her insistence that the crop is cut with scissors not his preferred scythe, insists “klippe, klippe, klippe” (cut with scissors).

The group, during the discussion, both agreed about many things, and came up with new thoughts during the meeting, about men and women’s wardrobes and the necessity to discuss gender in the context of sustainability. There is little in our field of study that is not gendered, it concerns the clothes themselves, how they are used, who those of us who are actually studying clothes are and who our informants are. Nevertheless, gender is rarely an important part or even a discussion point in clothing and sustainability research. We talked about why this is so, and what we can do to change this.

In the study of clothing, gender is not the only thing missing, however, gender will always play a role, because we have different bodies and different life stories. Because clothing is physical, they will always relate to the gender in some way. We also discussed how gender is brought in to other areas, such as health, related also to smoking and drinking, and how our bodies tolerate things differently related to gender.

If we acknowledge that gender is a social construct, we still have to deal with bodies as physical. Because both of these conditions are complex and related, this presents additional challenges.

In studies and especially comparisons of men’s and women’s clothing, it is easy to describe the differences, and thus reinforce the stereotypes. We discussed how the stereotypes can removed or challenged, and thus not reinforced. We also revisited Thorstein Veblen’s theories about clothing, which can contribute to a better understanding of systems and power.

We talked briefly about what else is “missing” in the discourse around clothing and sustainability, including the class perspective.

All in all, this discussion pointed to a direction that is important to explore when it comes to different “black holes” or blind spots, that if left un-touched, may end up hampering rather than helping us move forward.

In the fairytale, the women was drowned sticking her hand up above the water making the “clipping” sign with her fingers. She would not give in. Afterwards they could not find her before someone suggested to search for her upstream. And yes, there she was. Kate added to this, that she always thinks it is good idea to look in the least expected direction. We need to remind each other about the limitations of the “obvious”.

Thriving without growth

ingridha on 5. October 2023

The Amsterdam Economic Board launches a learning journey for clothing companies to reduce their production volumes.

Amsterdam has been a pioneer in recognizing the limits of growth and the need to reduce consumption levels in policy. In 2020, Amsterdam was the first city in the world to commit to the principles of the Doughnut Economy framework, including the notion of sufficiency in consumption volumes. Other cities have followed, such as Brussels, Copenhagen, Berlin, and Cambridge. Although the impact of such strategic decisions on the overall consumption levels of the city is questionable, the fact that local public servants have included a focus on consumption volumes (what really matters to reduce the local impact of the sector) are remarkable.

On 27th September, in the context of the kickoff of the Amsterdam Economic Board’s program (a commission by the national Ministry of Infrastructure and Water Management), our OsloMet colleague Irene Maldini introduced the importance of setting production reduction targets to local companies in her talk “Taking sustainability to the next level: how and why to reduce production and consumption volumes in the clothing sector.” Building her argument on the lack of evidence of the efficacy of well-known strategies in reducing production volumes (such as product lifetime extension, reuse, and shared use), Irene called the audience to overcome fear of economic decline to implement measures that can help confronting overproduction and overconsumption in the sector.

Irene Maldini

Companies participating in the program are committing to reduce their own production by 5%, a target set by the Amsterdam Economic Board. Participants were left with a few questions to reflect on, such as: Where to start? How will the board, staff, and clients react? Who are the right partners, such as suppliers and retailers, to implement a sufficiency-based strategy? How to establish KPIs for production reductions?

The learning journey is only at the start, during the next three months participants will read relevant texts, carry out given activities at the company, and share their progress and struggle in four sessions. The number of companies engaged is limited. However, the fact that this program is a commission of a national government to promote a post growth mentality among local businesses is groundbreaking. In keeping a focus on production volumes reductions and setting a quantitative target in line with scientists’ advice, the Amsterdam Economic Board has dared to do what the European Commission has consistently avoided in the development of the EU Sustainable and Circular Textiles Strategy: to openly discuss production volumes, the elephant in the room, and further starting to show the elephant its way out.

Studying clothing consumption volumes through wardrobe studies: a methodological reflection

Lisbeth Løvbak Berg on 10. September 2023

Authors: Irene Maldini, Vilde Haugrønning and Lucrecia de León

Abstract

This paper introduces the relevance of volume-centric research in studies of clothing use. The global production of garments has grown dramatically in recent decades, bringing along significant environmental challenges. However, knowledge is lacking about why people deal with clothing quantities in such varied ways, and what leads some of them to overconsumption. A review of wardrobe research methods shows that there are various approaches to studying garments going in, around, and out of wardrobes. Gathering qualitative insights about specific garments, such as favorite garments, has been quite common. However, in order to advance knowledge about clothing consumption volumes, it is important to look at the wardrobe as a whole and include quantitative aspects. This paper reflects on what approaches and techniques can be used to that end. The reflections are combined with lessons learned from a pilot wardrobe study conducted in Uruguay, Portugal and Norway in 2022 with 20 respondents, concluding with recommendations for volume-centric methods in future wardrobe studies. Rigorous accounts of all garments owned should be combined with registration of items going in and out of the wardrobe over time in order to link accumulation to production and waste volumes. Methods connecting garment quantities with practices of daily use are particularly valuable. One example that has proven successful is piling exercises, a technique where participants are invited to categorize garments in groups according to specific criteria.

Click here to download and read the full article.

Click here to download and read the full conference proceedings (aalto.fi)

PhD Masterclass on Wardrobe Research

tobiasson on 27. June 2023

Pictures of old clothes and textiles in presentation modus.

13th of April this year an online PhD masterclass was conducted within the scope of the CHANGE work package 5. The masterclass was online and involved the currently eight PhD students working with the wardrobe method or closely related methods and had the purpose of facilitating exchange of shared methodological implications, involved issues of interest, and the build-up of research network for young talents.

The 2-hour masterclass was informed by rapid pecha kucha type presentations of ongoing work and pre-formulated questions to facilitators and peers, and the workshop was hosted by Else Skjold who is PI of work package 5 of the CHANGE project. This work package involves, among other things, consolidation of existing wardrobe research and talent recruiting for new young research talent. Below is elaborated how the three themes cross-fertilized and interesting discussion that will hopefully just be the beginning of future work across the CHANGE partners to come. The presentations and discussions involved three selected topics emerging out of the ongoing PhD studies which were:

  • Wardrobe Practices
  • Secondary Use
  • Textile Techniques and Use

Wardrobe Practices

How can we understand the interactions between wearers and garments within the specific site of the wardrobe both at micro- and macro-level? This has always been the core pillar of wardrobe research since it was established in the mid 2000’s, and it was very interesting to see how young scholars pick up on this and formulate new ideas within the scope of their thesis work. A particular strong focus on local dress cultures and its effect on individual wearers were highlighted in this session, that brought about fruitful discussions on situated and contextual dress practices and how they are affected by climatic, cultural, economic and functional parameters.

Secondary Use

How can wardrobe research methods cast a light on the types of mechanisms and value creation that takes place between wearers and their vintage- and secondhand garments? This line of research is an interesting extension of ‘first generation’ wardrobe researchers’ work, in that it investigates what actually happens with garments beyond first use. This way it speaks back to concepts such as design for longevity/circularity and what they entail in the lifespan of garments between generations, body types, dress cultures and shifting ideas of fashion over time. And furthermore, how that informs practices of acquiring and discarding – an issue that has also been central within wardrobe research right from early pioneer studies in the early 1990’s.

Textile Techniques and Use

What types of competences used to be involved in maintaining personal wardrobes historically and how can we learn from this in an era with overproduction and overconsumption? Mending, repair and repurposing are all practices that have been deeply integrated in historical practices of use, as resources were typically scarce and costly – as opposed to now where much knowledge has been lost due to cheap, replaceable products and short use phases. This session looked into wardrobe maintenance practices of embellishment, print or other textile techniques for prolonging the lifespan of clothing, for projecting activist ideas, and generally for informing future practices and aesthetics of scarcity.

The masterclass will be repeated during the fall of 2023.

Ecodesign position paper: Textiles and footwear

Lisbeth Løvbak Berg on 14. May 2023

Jeans surplus textiles lined up in a factory in Poland.

In a position paper from the Change and Wasted Textile projects, authors Kate Fletcher, Irene Maldini, Ingun Grimstad Klepp, Kirsi Laitala, Jens Måge and Tone Skårdal Tobiasson have addressed the background document from EU’s Joint Research Centre on Ecodesign for Sustainable Products Regulation (ESPR).

The main theme in the position paper, is that the JRC document Preliminary study on new product priorities lays the basis to increase environmental burdens rather than reduce these. Therefore, in the paper, the authors ask that the work with the ESPR incorporates more empirical understanding about ecodesign, clothing consumption, and textile and fashion design. This in order that the directive will have the effect of reduced environmental burdens (including on climate) and will minimize inappropriate or unintended side effects.

The aim in writing the paper is to support the ESPR process for textiles and footwear in fostering deep and lasting environmental change.

The authors applaud the efforts of the EU in regulating the textile and footwear sector and agree in the priority that has been assigned to clothing and footwear on the bases of high consumption volumes in the EU, potential environmental improvements, and lack of previous regulation. However, it is the view of the authors that the current work with the Ecodesign Directive is based on some assumptions that are not in line with the knowledge that is there, nor is it targeted towards the main and interconnected challenges in clothing and textiles: overproduction and the increasing plasticization of the material content of products.

These two factors are interconnected due to the fact that an increase in production is not possible without the cheap, easily available fossil fuel-based raw material for fibres, materials, dyes and other processing chemicals.

It is therefore questionable whether textiles and footwear should actually be the initial priority for ESPR. Perhaps starting with cement would be better.

ESPR position paperDownload
ESPR position paperDownload

Sufficiency on the agenda

tobiasson on 9. May 2023

Seven of the participants in the Sufficiency Summit posing for a photo.

Sufficiency advocates from different sectors came together on May 4th at the Sufficiency Summit.

Co-organised by Sciences Po (France) and University of South Australia, and chaired by Dr. Yamina Saheb and Professor David Ness, the Summit brought together governments, NGOs, and academics advocating for sufficiency in transport, the built environment, food, and clothing from different locations globally. 

Irene Maldini, a researcher in the Change project at Consumption Research Norway (SIFO) at OsloMet participated in the panel about sufficiency and clothing, chaired by Katia Vladimirova from the University of Geneva. Samira Iran (Berlin Technical University) and Yayra Agbofah (Ghana-based NGO The Revival) also contributed. The key note for this part of the summit, was delivered by Lindita Xhaferi Salihu.

Irene Maldini (left) and Katia Vladimirova.

The session exposed attendees active in other sectors to research on individual initiatives to reduce textile and clothing consumption in the Global North, the problematic impact of growing volumes of imported second hand textiles in Ghana, and progress and resistance to include production volumes reductions measures in contemporary environmental policy for clothing and textiles. Maldini pointed specifically to the lack of attention to volumes in the policy measures.

Overall, the event placed great emphasis on inequality of resource consumption across the globe and the inefficiency of the market as a system to cover people’s needs. There was an overall consensus that stronger policy interventions are needed to enable reasonable levels of consumption across the globe, and that individual actions will follow.

Read more about the event here.

A full PLATE with a 7-course SIFO menu

tobiasson on 7. May 2023

Photo Tuomas Uusheimo

Holding on or letting go? Why don’t consumers complain more? Why do we hang on to stuff that is flawed? How to make fast fashion out of fashion and actually degrow the textile sector? All these questions will be answered at the PLATE conference at Aalto University, in Espoo, Finland.

At the end of May and beginning of June, Consumption Research Norway SIFO at Oslo Metropolitan University will partake in the biannual PLATE (Product Lifetimes and The Environment) conference with a full menu of all in all six papers, and all in all four presenting findings from LASTING, where one is by authors from the Norwegian University of Science and Technology.

The project Change will also be presented with volumes of consumption as the appetizer. Studying clothing consumption volumes through wardrobe studies: a methodological reflection is written by Irene Maldini, Vilde Haugrønning and Lucrecia de León. As not all wardrobe methods take advantage of their volume-centric possibilities, the paper explores lessons from a wardrobe pilot study conducted in Uruguay, Portugal and Norway in 2022 with both male and female respondents. Preliminary findings show that a volume perspective on wardrobe research can give valuable insights on the particularities of clothing use in relation to quantities.  

Putting on a different set of glasses

In another paper, which is a result of the Wasted Textiles project, this is also explored related only to textiles and clothing: Regulating Fast Fashion out of Fashion, authored by Kerli Kant-Hvass and Ingun Grimstad Klepp. The analysis underpinning the paper is based on a review of 10 textile strategy documents from public, private and non-profit organizations, on whether and how growth and overproduction in the textile industry is being addressed. Merging this with research and findings from the opposite end of the value-chain than these textile strategy documents do (which use design and a focus on “preferred fiber” choices to potentially optimize lifetime), the paper puts forward Targeted Producer responsibility (TPR) as a means to curb volumes effectively and thus reduce environmental impacts.

Another paper, written by Kirsi Laitala, Lisbeth Løvbak Berg and Pål Strandbakken, addresses consumers’ use and knowledge of the Consumer Purchases Act by asking: Why won’t you complain? Consumer rights and the unmet product lifespan requirements. The paper discusses the reasons for not complaining, based on six consumer focus groups, where in total 36 consumers described furniture, electronics, and textile products that they were dissatisfied with and hadn’t necessarily taken the trouble to claim their consumer rights.

Clearer guidelines in order

There is a need for clear guidelines on what the consumer rights are for the specific products, the authors write, to make it clear what is considered unacceptable abrasion and normal use, but also to differentiate between commercial warranties and legal rights. Complaints are, after all, an important avenue for businesses to gain information about the performance of their products, and thereby improve them.

In Norway, the right to complain is extended to 5 years for some durable goods, which exceeds the EU requirements of 2 years. This creates confusion about which products and which duration is valid, where consumers often link this to price, rather than the type of product. In addition to clearer guidelines, there are possibilities for new technical solutions to facilitate the storage of receipts and purchase information related to each product, which was especially problematic for low-priced items. Digital product passes, which is on EU’s menu of policy instruments, may be developed with this in mind, and could also include information about consumer rights.

Focus groups offer insights

Two other Lasting papers, are both about what we keep or discard and why, and are based on focus groups, but also some interviews with business representatives. The overarching theme was product longevity of three product groups: electronics, textiles, and furniture. In Flawed or redundant: products with long lifespans against the odds, co-authored by Harald Throne-Holst and Kirsi Laitala, the theme is explored related to reasonings behind keeping things – by only storing them and not using them – or trying to use them even though they are broken or flawed. Five groups of reasoning were presented: Economical, Ethical, Social, Emotional, and Intentions.

In Holding on or letting go? Conflicting narratives of product longevity: a business vs. consumer perspective, authors Lisbeth Løvbak Berg and Marie Hebrok have found that technical and emotional durability are the two dominant ways of understanding product longevity by business representatives, and as such what they aim to embed in their products. Consumers, however, tell a different story, of living with their things, of use, of time passing, and life events triggering change – factors that are external to the product itself. The authors argue that corporate narratives of product longevity divert our attention away from production toward consumption, keeping questions of volume and growth at arm’s length.

Stockings as stress

In relation to durability, the Reduce project will present The devaluation of stockings. Tone Rasch, Ingrid Haugsrud, Kirsi Laitala and Atle Wehn Hegnes (Tone is associated with the Norwegian Museum of Science and Technology) explore nylon stockings for women as an example of a product that first was recognized as high fashion, but later has been devalued and is now seen almost as a single-use product. Thin stockings represent a good example of how we value and take care of delicate items has a significant contribution to their lifetimes. Looking into the historical context is beneficial for learning about the points in time when changes occurred and how they contribute to consumer practices.

The weakest link: How technical lifespan extension can be counter-effective for climate goals looks at scenarios for kitchen durables (fridge, dishwasher, stove, and kitchen cupboards) to explore lifetime extension, and investigate the extent to which these interventions could in fact be counter-effective for climate goals set for 2050. The authors, Kamila Krych and Johan B. Pettersen, found that the extra resources invested to ensure more durable products that anyways can land in waste bins prematurely, can be counter-effective in reaching the climate goals set for 2050.

Tasty alternatives

Faster environmental benefits, the authors write, could be achieved by increasing the repair rates by extending product warranties, subsidizing repair services, supporting the development of innovative repair businesses, demanding the availability of spare parts at affordable prices, and increasing the convenience of repair. The paper also points to policy addressing “problematic” products as more effective, such as dish-washers that fail more frequently. A belief in design-focused interventions, is clearly questioned, as the authors see this as taking longer to bring effect.

So, all in all, attendees should be well-satisfied and full of new knowledge, considering this rich menu, which is of course only a small part of the three-day proceedings in Finland. The research papers will be published after the conference.

A conversation with Kate Fletcher

tobiasson on 21. March 2023

Kate Fletcher outside OsloMet entrance photo by Sonja Balci

First of all, we would like to welcome you as a colleague! This is a very happy development for Consumption Research Norway (SIFO) and our clothing research group, alongside of course, the work in the projects you have the lead of work packages. So firstly: welcome!

For such a long time, we have associated you with London College of Fashion, and now you are affiliated with three Scandinavian institutions. Is there a special affinity to this region that has resulted in this tripling of your affiliation?

Well, it is a very beautiful region! Seriously, there has been a steady – and growing –  presence in sustainability, design, fashion and textiles work in the Nordic countries over the last twenty-five years and I am now honoured to be able to connect with this work in three different institutions.

Are the other two positions very different from your role at SIFO?

All the roles are fairly distinct, drawing on different parts of my knowledge and skills. Some are more design-based, others more strategic, while the work at SIFO is more specifically linked to research projects.

Your research project, Craft of Use, brought in a new perspective on how we use our clothes in a myriad of ways; that has inspired many to rethink their relationship with clothes. How did this research lead to for example Earth Logic and your input to new research? Can you give us a ‘thread’ that weaves through your research?

The Craft of Use project started out in 2008 as a way to glimpse what ‘fashion’ might look like ‘post growth’. The idea was that in a world beyond consumerism when clothes are no longer bought mindlessly, the skills of using garments well, with dedication and care, take on new significance. These skills would become the currencies of post growth fashion, they also emphasise practices not just products and users, not just garments. Through a hybrid ethnographic-design research project the Craft of Use project connected the everyday (the lifeworld of the user), systemic questions about taken-for-granted economic and social structures, and relational potential of design to act and connect differently. Earth Logic is, I guess, an obvious continuation of this approach. It also uses a similar action research methodology and is similarly radical.

From left to right: Else Skjold, Trine Skødt, Mette Dalgaard Nielsen and Kate Fletcher. From the launch of the Klothing Research Center.

In the two projects Lasting and CHANGE, where you lead two work packages, you are looking outside the Global North concept of consumption and fashion/clothing practices with a new lens or kaleidoscope. Is this challenging to you personally and also research in general?

It is both personally challenging, and challenging to research, and necessarily so. For too long the dominant ideas in fields like fashion and sustainability have been assumed to be universal, with the assumption that no one sits outside of these ideas, beyond this epistemic territory. But with this assumption comes erasure, and denial of other perspectives, realities, possibilities etc. Looking to more plural perspectives tackle some of the biggest subjects like Western hegemony, human exceptionalism, patriarchy, but it also asks about small practical things like how writing items in a list introduces a hierarchy, which in turn introduces an inadvertent priority or power relation.

Some of the focus in Mathilda Tham’s and your Earth Logic, is about a more localized and diverse approach to clothing and fashion. I personally find this fascinating, and it resonates with so much of what needs to be in place in order “repair” our current system, if we can even repair it. Do you have any thoughts at all that you are willing to share, on systemic change within the current economic system?

Community based action is seen, time and again, as the radical basis of sustainability change. For it is in local places that lives are lived. One of the strands of work that is ongoing within Earth Logic is an exploratory project around a local fashion government. In Earth Logic, when we talk about government and governance people often think about big government, like what happens at national or pan-national levels, but what Earth Logic is interested in is at a different level. Our interest is the small sets of individual, household, community and regional decisions around organising and regulating clothing provision and expression. To be clear, this is not about what can be produced in a region, but more about how to meet needs with the clothing that we already have. This for me is systemic change. I’ll let you be the judge if it sits within the current system or not.

What do you feel should be further explored at SIFO, what themes do you see as unaddressed?

One of the critical challenges for fashion and sustainability is to tackle rising consumption volumes. I would like to get straight to heart of this challenge and to explore consuming less, and to do that with colleagues with expertise from across the SIFO family.

Kate with the CHANGE team at Finnskogen, flanked by Ingun Klepp (left), Ingrid Haugsrud, Else Skjold and Lea Gleisberg, Vilde Haugrønning in front.

Do you feel research councils understand what the actual problems are? Do you have a wish for a call you haven’t seen?

In general terms it seems research councils prefer funding projects that are similar to existing ones, that use related thinking, and aligned with established economic priorities. What I hope for is that bolder, riskier, farsighted projects will also be funded. Such projects generally create the compost that other projects then go on to sow the seeds of change in. And without the compost, other seeds of future projects will not germinate. So, this is ultimately an investment in the future.

Consumption, as a word and a concept; what do you find the most problematic and what do you find to be valuable?

Etymologically, I find the term consumption problematic, meaning, as it does, “to use up”. And in the fashion context, its strong association with the culture of consumption is antithetical to ecological balance. Yet inspired by the words of the poet and farmer Wendell Berry, I am also seeing consumption, as about husbandry. That is, the name of all practices that sustain life by connecting us conservingly to our places and our world. It is the art of keeping tied all the strands in the living network that sustains us.