Letter sent to the EU Council

Tanja Gotthardsen, a Danish anti-greenwashing specialist, Continual, and member of the advisory board for textiles at the Danish Consumer Council, Forbrugerrådet Tænk, has together with Professor Ingun Grimstad Klepp and Tone S. Tobiasson, penned a letter to the EU Council ahead of their vote on Green Claims Directive.

If the EU’s Green Claims directive is truly to become a silver bullet against greenwashing, it must, first and foremost, avoid contributing to greenwashing, which it stands in danger of doing, as the recent integration of references to the Product Environmental Footprint (PEF) for apparel and footwear (A&F) in the text, makes it possible to use this faulty tool for making green claims.

For us, it’s not a question of fibers or materials, but a question of consumers being misled by a tool of the EU’s own making. And the inclusion of PEF is truly premature, as it does not account for how apparel is actually, functionally worn and used – and use is, by far, the most important indicator for a garments environmental impact.

We therefore wrote in our capacity as researchers, concerned consumers, farmers, textile companies throughout the value chain, and NGOs regarding this potential damaging inclusion of PEF.

In the letter, which you can read here, we address specifically the numerous shortcomings of PEFCRs for A&F, which have been pointed to by many and certainly in the latest open public consultation. As it is far from clear how PEFCRs for A&F will be operationalized and this will be clear at the earliest in Q4 of 2024, we challenge the validity of including PEF as a potential system or tool for making green claims. That it is not mandatory, but still remains an option, is not acceptable as long as its final design is an unknown. 

The letter builds on decades of wardrobe research conducted and policy recommendations provided by SIFO and Continual, as well as many other excellent people. A big thank you goes out to all the wonderful co-signatories from research, civil society and industry, that managed to get back to us so swiftly – this was truly a race against the clock.

On clothing and … love!

June 3rd, 2024, Ana Neto graduated as a Doctor in Design at the Lisbon School of Architecture, University of Lisbon with her research on “Usership in Fashion: A Grounded Theory on Wearer-Clothing Relationships”, which she carried out under the supervision of João Batalheiro Ferreira (IADE) and Gabriela Forman (ULisbon)

SIFO researchers Kate Fletcher and Irene Maldini were part of the scientific committee in the defense, therefore it was not just an important day for Ana, but also for SIFO. In 2022, Irene was part of Ana Neto’s intermediate evaluation committee and they worked together at the REDES office in ULisbon, where Irene was a visiting researcher. Later the same year, Ana Neto participated in a series of discussion sessions for international PhD candidates on fashion and sustainability organized by Irene at Lusófona University. In 2023, Ana Neto met the other SIFO clothing researchers during the PLATE conference in Helsinki. She has been an active member of the Union of Concerned Researchers in Fashion and has worked closely with Tone Tobiasson in the Social Change and Policy working group of UCRF.

In her thesis, Ana Neto draws a parallel between interpersonal love and wearer’s relationships with clothes, stressing the importance of overcoming conflict as an inevitable element in any relationship, and using wardrobe studies among other methods. She highlights the role of design in assisting processes of use to promote longer lasting clothing relationships with wearers. Such issues are explored under guidance of the following questions:

How do wearers develop long-lasting relationships with their clothes?
What is the role of design in supporting wearer-clothing relationships?

Ana Neto’s engaging writing style helps readers to stay connected to the conceptual depth of her research. Her curiosity, hard work, and proactive attitude to connect with relevant scholars in the field have been outstanding, and she will surely continue contributing to the field in the years to come. See her contribution to SIFO’s Wardrobe library here.

In the photo: Dr. Ana Neto and the scientific committee during her PhD defense at ULisbon. From right to left: João Batalheiro Ferreira (supervisor), Ana Neto (candidate), Vitor Manuel dos Santos, Kate Fletcher, Graziela Sousa, Maria João Pereira Neto, Irene Maldini

The output of Ana Neto’s PhD trajectory includes the following publications, which are compiled in her thesis:

Neto, A. and Ferreira, J. (2020) ‘From Wearing Off to Wearing On: The Meanders of Wearer–Clothing Relationships’, Sustainability, 12(18), p. 7264. Available here.

Neto, A. and Ferreira, J. (2021) ‘Through Thick and Thin: Committing to a Long-Lasting Wearer-Clothing Relationship’, 4th Product Lifetimes and the Environment Conference (PLATE 2021), Limerick, Ireland (online), 26–28 May 2021. Available here.

Neto, A. and Ferreira, J. (2021) ‘‘I Still Love Them and Wear Them’— Conflict Occurrence and Management in Wearer-Clothing Relationships’, Sustainability, 13(23), p. 13054. Available here.

Neto, A. and Ferreira, J. (2023) ‘Lasting Bonds: Understanding Wearer-Clothing Relationships through Interpersonal Love-Theory’, Fashion Theory, 27(5), pp. 677–707. Available here.

Neto, A. (2023) ‘Wearer-Clothing Relationships as a System (and where to intervene)’, in K. Niinimäki and K. Cura (eds) Product Lifetimes and the Environment Conference, Proceedings 5th PLATE Conference, Espoo (Finland), 31 May–02 June 2023. Espoo, Finland: Aalto University publication series, pp. 711-716. Available here.

Neto, A. and Forman, G. (forthcoming) ‘Mediating wearer-clothing

relationships: a case study in Fashion Design Education’, in K. Scott, B. Curtis and C. Pajaczkowska (eds) The Future of Fashion Education: Speculation, Experiences and Collaboration, Routledge.

Neto, A. (forthcoming) ‘One Dress, 100 Days: Addressing Pervasive Conflict in Wearer-Clothing Relationships’, Clothing Cultures, 9(1).

Socks – the most neglected of all garments

Maria Kupen With’s Master thesis is entitled A new narrative of Neglected Socks. An exploration of new value creation and narratives for materials through creative fashion practice.  She recently delivered her Masters at the Department of Art, Design and Drama – Fashion and Society – at OsloMet.

Inspired by the preliminary results from Anna Schytte Sigaard’s PhD in Wasted Textiles, Maria Kupen With decided to work with socks – the item discarded in the largest quantities and the worst condition. Socks are so intimate and used socks are not sold in second-hand shops, maybe not even shared for fear of contamination. If these could be upcycled, then what could not be?

Her practice-led approach included collecting socks from friends and family and a local charity, analyses of the socks’ condition, their disposal reasons etc., and creative exploration of the material and its potential.  She created prototypes and a pre-exhibition to confront viewers with the transformed material – in the form of a jacket-tent, sweaters and textured pieces – and registered their potential to elicit emotional responses and challenge current attitudes and perceptions of discarded and worn-out materials.

The thesis touches upon our relationship with nature through cleanliness, bacteria, bodily fluids, as well as pilling and other signs of wear, and how this can change when engaging with the objects, as Maria herself experienced in the practice of making from worn socks, going from thinking they are “icky” to deciding to wear her own pieces. The visitor of her pre-exhibition also reflected on their relationships with second-hand clothing usage more broadly.  The thesis hence uses design to create both value and discussions around value, a much needed perspective in a throw-away consumer culture.

Maria Kupen With was supervised by Lisbeth Løvbak Berg at SIFO and also Siv So Hee Steinaa. In the photo we see the three of them at the Master’s exhibition, enveloped in Maria Kupen With’s work.

How does repair affect the value of clothes?

Kinga Zablocka is one of the Master students at OsloMet’s Master of Aesthetic Practices in Society (Fashion and Society), Department of Art, Design and Drama. Professor in Clothing and Sustainability, Ingun Grimstad Klepp, has been one of her supervisors on her Master’s thesis, Is it worth it? An exploration of clothing repair and value using wardrobe studies.

Kinga Zablocka has explored what garments are being repaired and why and how repair affects the value of the clothes.  Similar to the PhD in Change, Zablocka has interviewed couples and used wardrobe studies as the method.  Four Norwegian couples between the ages of 19 and 34 have explained how and why they have or haven’t repaired their garments and how repair affects value both before and after repair. This is therefore a dive into a younger generation’s thoughts and praxis which might be important for the future of repair.

The most significant barrier to repairing for those in the study was a lack of competence, in line with the work of Iryna Kucher and others. An important contribution of the thesis is that repair is not only seen as a technical problem but also connected to the value of the garments in a broader sense, where both wearer-clothing relationships and social and economic values ​​are included.

The low price of fast fashion could be used as an excuse not to repair a garment She contributes to both the knowledge of repair and clothing processes in general and ends her Master’s with a discussion of the findings related to the EU Textile strategy. Repair is not only an important part of clothing consumption, but also policy.

Kinga Zablocka has besides being supervised by Ingun Grimstad Klepp, also been supervised by Joanne Cramer, and is part of the Change project. Klepp is hopeful that it will be possible for Zablocka to continue with this work and research.

The photo was taken at the Master exhibit where Zablocka (to the right) let the public decide on some repairs with varying degrees of visibility. Does the repair contribute to increasing the value of the garment or not?

ECOBALYSE feedback delivered

SIFO has actively contributed with feedback to EU’s Textile Strategy, including on PEFCR, ESPR, the Waste Framework directive, etc. and also – as ECOBALYSE is based on much of the same background data – decided to deliver feedback on the French proposition.

In the feedback, we commend the French government, ADEME and ECOBALYSE is genuinely wanting to halt Fast Fashion (FF) and putting forward legislation that aims to do exactly this. However, we believe that something must be done about the fact that the tool underpinning the labelling scheme currently favors plastics. We are concerned that a labeling scheme which is intended to show what products are better for the environment, ends up supporting FF by promoting the continued plastification of apparel and footwear.

It is also commendable that ECOBALYSE includes an operationalized definition of Fast and Ultra Fast Fashion. Both the use of price and length of market presence are good indicators. For the length of time a product is on the market, we are, however, a bit confused by the longest and shortest intervals, and thereby that everything above and below 65 and 300 days, flats out.

We also have supplied some concrete suggestions, which you can read about in the feedback, which you will find here.

Looking at the way forward for WOOLUME

As the Woolume project comes to an end after three and a half fruitful years, a new project note has been published.

Economics and scale are important themes, especially for moving forward with better use of local wool. As identified in other projects, things need to happen in the right order and there must be an economic fundament that ensures a professionalism and not that what one does is done on a hobby basis. The skills gap is an important issue if there is to be a future for the wool industry in Europe, and this must be addressed at national and EU level, this is not something a project or industry can fix on their own.

WOOLUME has been a bilateral project with only two countries involved, and few project-partner institutions. Usually projects involve more countries, many more institutions and therefore also are ’messier’ in the way that one needs to involve all actors in several research questions and WPs. On the other hand, the research in more complexly structured projects is often more limited and must stick to one problem-definition in order to make the project doable.

If we are going to be scaling textile industry in Europe, based on our local resources and better use of them, many things must happen at the same time. One is that those who grant money for research must be aligned with the planetary boundaries and with making a positive impact for planet, people and animals. The zealots also must have room to ‘play’ outside the strict confinements of complex EU funding, which most probably must be backed by national governments, who see the value of being self-sufficient not only when it comes to food, but also for textiles.

Summary

This note looks at knowledge transference between a country of high wool utilisation (Norway) and a country of low wool utilisation (Poland). The findings that are presented here, are collected through semi-structured interviews, via Zoom, in person and also with one written response. All interviewees were project partners. Economics and scale are important themes, especially for moving forward with better use of local wool. As identified in other projects, things need to happen in the right order and there must be an economic fundament that ensures a professionalism and not that what one does is done on a hobby basis. The skills gap is an important issue if there is to be a future for the wool industry in Europe, and this must be addressed at national and EU level, this is not something a project or industry can fix on their own.

Click here to read full report.

The way forward for WOOLUME

Authors: Lisbeth Løvbak Berg and Tone Skårdal Tobiasson

Summary

This note looks at knowledge transference between a country of high wool utilisation (Norway) and a country of low wool utilisation (Poland). The findings that are presented here, are collected through semi-structured interviews, via Zoom, in person and also with one written response. All interviewees were project partners. Economics and scale are important themes, especially for moving forward with better use of local wool. As identified in other projects, things need to happen in the right order and there must be an economic fundament that ensures a professionalism and not that what one does is done on a hobby basis. The skills gap is an important issue if there is to be a future for the wool industry in Europe, and this must be addressed at national and EU level, this is not something a project or industry can fix on their own.

Click here to read the full report.

Feedback delivered on ESPR 1st milestone

EU’s Joint Research Center (JRC) has asked for contributions to the survey ‘Comments to the working document: Preparatory study on textiles for product policy instruments – 1st milestone‘. During March 18th – 19th, the JRC and registered stakeholders attended the online consultation about the 1st milestone of the preparatory study on textile products.

This is the second contribution related to ESPR (Ecodesign for Sustainable Products Regulation), and our first contribution can be accessed by clicking here.

The consultation process is meant to enable the JRC to improve the work under development and the exchange with registered stakeholders aims to:

–          verify the work done to date, and

–          collect additional evidence on the investigated topics.

Throughout the whole process, registered stakeholders are invited to provide evidence relevant within the framework of the preparatory study for textile products. Consumption Research Norway has therefore risen to the task, and our contribution can be accessed and downloaded here.

As part of the team working on this, Tone Tobiasson also delivered a separate comment via email to JRC directly, which can be accessed by clicking here.

Slovool webinar: A full day of sharing knowledge

The Slovool project, a cooperation between Norway and Slovakia, enabled cultural exchange around the use of wool, and especially in national dress traditions. It was funded by the Bilateral Relations Fund for the Culture Program, through the Ministry of Investment, Regional Development and Informatization of the Slovak Republic from grants from the EEA and Norway.

The exchange was manifested in a full day of lectures and discussions online; and a recording is available on Amazing Grazing’s YouTube channel (available at the bottom of the page). Speakers from academia and the value chain for wool in the two countries shared insights based on historical developments, cultural practices and how the use of local fibers – mainly wool – had emerged and changed over time.

The main focus of the webinar: A Slovak sheep and its wool

110 people had registered online for the event, while 64 participated, many had said they wanted the recording, in order to watch later as they knew they would either be travelling or needed to watch the proceedings in their own time, due to language issues. Participants joined us from the Czech Republic, Poland, Germany, Hungary, Netherlands, Germany, UK, Italy, Romania, Spain, Portugal and of course the two hosting countries of Norway and Slovakia.

The event had been heavily marketed on social media, and therefore had in a short time gathered a lot of attention. The full-day sessions started with a welcome by Ingun Grimstad Klepp, Professor Clothing and Sustainability, Consumption Research Norway, Oslo Metropolitan University, followed by co-hosts Lubica Kováčiková and Alena Niňajová from OZ Naša Vlna, who wished everyone welcome in Slovakian.

Wool embroideries typical of Norwegian folk dress (or bunad). Photo: Kari-Anne Pedersen

The presentations were fast and furious, covering themes such as How the change from local spæl wool to merino in embroidery yarns impacted the bunad by Kari-Anne Pedersen, Norwegian Folk Museum to Wool in traditional Slovak folk costumes by Mgr.art Radoslava Janáčová and also The challenges of sourcing material for Slovakian folk costumes in a local value chain perspective by Mgr. Zuzana Kolcunová, both from ÚĽUV (The Center for Folk Art production). Embroidery yarns in wool had been important in both Norway and Slovakia, but changes in both the raw materials for the yarns and in the use of the folk dress, had many interesting differences that were explored.

Part of the exchange was also centered around the words used in the two languages, such as “bunad” for the Norwegian folk dress, and “sukno” for the Slovakian loden-like materials that are actually very common in both countries, called “vadmel” in Norwegian. There was also a surprising discovery when a “guba” material was shown, very common in Eastern Slovakia, worn mainly by men, which has sheep wool woven into the material itself. This is similar to the Nordic “varafell”, which became very popular during Viking times, as covers in the open boats, and still used today as boat rugs. In Slovakia, one of the companies working with local wool uses this technique in modern clothing, which one can see here.

The Guba is a woven material with wool woven in, we find the same in the Nordics, with the varafell.

In the afternoon session, juxtaposing the talk from Ingvild Svorkmo Espelien, founder of Selbu spinning mill (How local sheep breeds have contributed to rediscovering cultural expression in modern design) with the one from Martina Vozárová, founder and owner of Vlnárska Manufaktúra (The challenges of building up a wool value chain based on local Slovak wool, challenges of first Slovak mini-mill) gave a good snapshot of the differences between the two countries’ industrial opportunities for wool. Rounded off with the story of non-profit OZ Naša Vlna and the local Slovak wool brand MOKOŠA by the founders Ľubica Kováčiková and Alena Niňajová, this lead in to an engaged discussion.

Especially the theme of the ‘woolen circle’, where connections are the key element, a concept introduced by Ľubica and Alena – which ties nicely to for example Fibershed, a grassroot organization spreading quickly in Europe (though the idea comes from California, USA). Here, learnings from the Woolume project, another bilateral EEA grants project between Norway and Poland, were interesting for the listeners. We can actually thank this project for meeting with our Slovakian new friends!

A modern “guba” and products from MOKOŠA using Slovakian wool.

Questions from the audience came in both via the chat and by raising hands and asking directly, and these related to many different themes during the day: Is Norway self-sufficient when it comes to wool, how do the government subsidies work, what kind of rules apply for legal environmental standards from scouring in Slovakia, are Norwegian sheep herded in order to collect their milk, does Slovakia cooperate with other former Soviet states around wool, and many more questions.

One of the participants also shared this resource, that many downloaded, and it is accessible here.

Having organized the event in record-time, we are happy that it was such a success and that so many attended and engaged. We hope to continue our cooperation with Slovakia in the future, and hope the bilateral funding will continue to offer such fruitful exchanges!

To see the whole webinar, you can access the recording here.

New method to capture relationship between properties and use

Waste audit interviews: A method for understanding the link between intrinsic quality and apparel lifespans, is the latest publication from Consumption Research Norway SIFO at Oslo Metropolitan University, co-authored by Kirsi Laitala and Ingun Grimstad Klepp.

New proposed regulation of clothing and textiles in the EU necessitate a deeper understanding of the products, encompassing their usage patterns, duration of use, and strategies for prolonging their lifespan and enhancing utilization rates. SIFO has therefore developed a new method for this purpose, and are simultaneously asking for funding to do studies based on the method, in order to guide the regulation processes for clothing and textiles.

The method is based on the many years of research in this sector, pioneered through wardrobe studies, and lately enhanced by waste audits of different waste streams. The former method is extremely rich in data-collection, but very costly; the latter captures data by casting the net wider, but with less detail about how long the service life has been. Further, the method connects the real use of clothing with results measured in a laboratory related to physical durability. This approach shows that it is feasible to measure the use phase objectively, something policy makers, the industry and research organizations advising policy have so far deemed to be “difficult” or “impossible”.

This note gives an overview of the method and the project proposal, with a rough budget estimate.

The note can be accessed and downloaded here.