REdu result seminar

Webinar, Friday 11th of August 2023, 09:00-10:00, Oslo/Zoom.

Four intern students in the Avfall Norge REdu project have worked on the SIFO proposal for TPR (read more about this here), and will present the results from this work at 9 am CET on the 11th August via Zoom. We are eagerly awaiting these results, as this is the first time we will get answers to whether the textiles that end up in various waste streams can be identified by brand, if we can estimate how long their duration of service has been and in what state they are for reuse or recycling.

The seminar is free and open to all and can be accessed via this zoom-link. The meeting ID is 828 0060 9300.

Welcome!

Both Wasted Textiles and the REdu picking analysis project are financed by the Norwegian Retail Environmental Fund.

THE PLASTIC ELEPHANT: Overproduction and synthetic fibres in sustainable textile strategies

Authors: Ingun Grimstad Klepp, Lisbeth Løvbak Berg, Anna Schytte Sigaard, Tone Skårdal Tobiasson and
Lea Gleisberg

Summary

In this report, we examine national, international and corporate strategies for sustainable textiles to understand if and how they embrace the increased production volumes based on synthetic materials, which can be referred to as the ‘plastic elephant in the room’. This is done through a lens of four questions. First, we look at whether the strategies discuss growth in production volumes and possible measures to stop this growth. Second, we examine whether they address the plastification of textiles. By plastification, we mean the increasing share of plastic fibres used for textile production. Third, whether they discuss the raw material for plastics, and fourth, plastic waste. The results show that none of these questions that can reduce the environmental impacts of clothing production are given a central role in the strategies.

Click here to read the full report.

Ecodesign position paper: Textiles and footwear

In a position paper from the Change and Wasted Textile projects, authors Kate Fletcher, Irene Maldini, Ingun Grimstad Klepp, Kirsi Laitala, Jens Måge and Tone Skårdal Tobiasson have addressed the background document from EU’s Joint Research Centre on Ecodesign for Sustainable Products Regulation (ESPR).

The main theme in the position paper, is that the JRC document Preliminary study on new product priorities lays the basis to increase environmental burdens rather than reduce these. Therefore, in the paper, the authors ask that the work with the ESPR incorporates more empirical understanding about ecodesign, clothing consumption, and textile and fashion design. This in order that the directive will have the effect of reduced environmental burdens (including on climate) and will minimize inappropriate or unintended side effects.

The aim in writing the paper is to support the ESPR process for textiles and footwear in fostering deep and lasting environmental change.

The authors applaud the efforts of the EU in regulating the textile and footwear sector and agree in the priority that has been assigned to clothing and footwear on the bases of high consumption volumes in the EU, potential environmental improvements, and lack of previous regulation. However, it is the view of the authors that the current work with the Ecodesign Directive is based on some assumptions that are not in line with the knowledge that is there, nor is it targeted towards the main and interconnected challenges in clothing and textiles: overproduction and the increasing plasticization of the material content of products.

These two factors are interconnected due to the fact that an increase in production is not possible without the cheap, easily available fossil fuel-based raw material for fibres, materials, dyes and other processing chemicals.

It is therefore questionable whether textiles and footwear should actually be the initial priority for ESPR. Perhaps starting with cement would be better.

Microplastics or microfibers: Does anyone really get what this is about?

OPINION: What we do know, is that all synthetic clothing and materials, sooner or later, will become microplastics, a «time-delayed» pollution bomb. And thus, they will ultimately become a problem for seabirds, and us.

A new report on microfibers in waterways is gaining attention, as it claims the results show more natural fibers than synthetic ones, and therefore demonizing microplastics is wrong. However, a very recent study on the intestines of seabirds gives a different conclusion: Fossil-based particles do cause harm.

The recent report from The Microfibre Consortium (TMC), together with the Norwegian Research Center/NORCE has analyzed samples taken along the coast of Kenya and Tanzania, and found that of 2403 textile fibers in the water, 55 per cent were of natural origin, 37 per cent were synthetic and 8 per cent viscose/rayon-based.

To read this op ed, written by Professor Ingun Grimstad Klepp, Founder of Fibershed, Rebecca Burgess and journalist and writer Tone Skårdal Tobiasson, follow this link.

Want Not, Waste Not: Preliminary findings

Author: Anna Schytte Sigaard

Summary

This project note presents preliminary findings from a PhD project looking into textile waste from Norwegian households. 28 households collected textiles that they would have otherwise discarded for a period of six months. The textiles were collected by the PhD candidate during visits to the households where qualitative interviews were carried out. Then, all textiles were registered along with information from the interviews. The findings indicate that most of the discarded textiles are clothes and shoes. However, when broken down into textile categories, household textiles represent the largest group of discarded textiles. In addition, findings show that about one third of the collected textiles were in a very good condition, either like new or with only minor changes. The fiber content of the textiles corresponded with the preliminary findings from work package 2 in Wasted Textiles, as there was an equal distribution between 100% synthetic textiles, 100% non-synthetic textiles and textiles containing a mix of these. It was also found that the largest group of users were adult women, especially when looking at number of textiles discarded. If weight was applied instead, the difference between the genders evened out more. As these findings are preliminary, it is too early to provide any hard conclusions. Instead, the project note is meant to grant insights into the kind of data that will eventually be available and shared with the project group.

Click here to read the full project note.

Questions related to the TPR proposal

The Wasted Textiles team have had many meetings with policy-makers, politicians, NGOs, textile industry representatives and other interested parties regarding our Targeted Producer Responsibility proposal. We have collected questions we have been asked and here you will find the answers to these questions. If you have other questions, feel free to send them to us, and we will answer them as best we can, and make them publicly available.  

Q: How to obtain knowledge about the lifespan of textiles?

A:   Lifetime can be measured in number of years, or the number of times something is used. The proposal is to use the length of the use phase as the most important criterion. We propose that the brand and date of production/import will be made mandatory in the future legislation. In the long term, it will then be possible to measure how long the usage phase is on average per brand. We will also be able to say something about the number of uses. The clothes that have not been used will usually be recognizable, and likewise, clothes that have been used until they are worn out. The main method of TPR will be waste analyses and it is possible to do the analyses of the life span in different ways, also related to the type of textile.

Q: Is it only the quantity and age of the textiles in the waste stream that determine the size of the fee?

A: Our proposal is that the quantity and age of discarded textiles shall determine the fee together with the cost of capturing the End of Life (EoL) value for the products. This means that textiles with a high price on the second-hand market, or based on their material composition are a resource for recycling, will have a lower price or even not generate a fee at all, in accordance with the “polluter pays” principle.

Q: How to guarantee that the product carries information about the garment and the brand?

A: The rules today safeguard this to a certain extent, as the labels or the printed information need to withstand a certain number of laundry cycles. It is often also possible to determine the brand by visible logos or because the clothes are recognizable for other reasons. In practice, some will be unidentifiable, but as the sample pick analysis will give representative numbers, this is not the biggest hurdle. There will be enough waste to make statistical and significant compilations.

Q: With the Digital Product Passport (DPP) work underway to update the rules on what information is mandatory on textiles, is it premature to require that the date of manufacture (or date of placing on the market) must already appear on the label?

A: No. There can be interim solutions on the way to a product passport, and as picking analysis is a known method to gather data from waste streams, this is vital in order to quickly assess how long products have been in use before they are discarded. It is possible to analyse the age of clothes in the waste streams without dating the clothes, but dating will give better accuracy and make the analyses easier. In addition, the dating of clothes will have a number of positive effects for consumers, such as giving consumers a greater opportunity to compare the technical quality of the clothes and determine how long they have been in use. This will strengthen the right to complain which is linked directly to the number of years, thus empowering EU citizens.  It will also be an important link to transparency about production conditions. We, therefore, suggest that product date labelling should be included in the coming revision of the EU Textile Labelling Regulation, independently of EPR/TPR.

Q: Who will do the waste picking analysis?

A: We envision the work being carried out by third-party analysis agencies/research institutions with expertise in picking analyses and apparel, overseen by a public authority to oversee the implementation and ensure transparency.

In the Wasted Textiles project, the analyses are based on a collaboration between an analysis agency, MEPEX, with experience from sorting agents for other waste streams, researchers with experience with textiles, and the largest charity in Norway, along with Consumption Research Norway (SIFO)’s experience with different versions of wardrobe methods. Collectively, a method has been developed to look at the composition of the textile waste. Based on this work, it will be possible to further develop a method that meets the specific requirements of an EPR/TPR system.

Q: How to estimate how old a garment is by looking at waste streams or reuse collection streams?

A: Unused clothes are generally recognized by the fact that they have price tags on them, or that they are found in large quantities of similar clothes (unsold). Age can otherwise be assessed based on style, technical details and wear-and-tear. We are not talking about detailed information, but about broad assessments. Textile waste today consists of textiles produced over many decades and there have been technological and aesthetic changes in apparel over the past 50 years, although apparel has not changed as quickly as e.g., electronics. Accuracy will of course be easier when the date becomes a mandatory part of labelling textiles. Accuracy will also be better if the staff who carry out the analysis have the appropriate textile expertise.

Q: What are the criteria for a TPR fee?      

A: TPR can be used and combined with different varieties of EPR and other political instruments. If it is to have the effect of reducing overproduction and making fast fashion out of fashion, then it depends on the fee being high enough to affect the producers, their business models and downstream decisions. However, it is not the size of the fee that distinguishes TPR from other EPR systems, but the way it is calculated.

Producers would pay different levels of EPR fees depending on:

  • How old the clothing is when going out of use (very old clothing generates no fee, while very new would generate a high fee)
  • How reusable/recyclable the clothing is (clothing types with profitable pathways have a low fee)

TPR will ensure a level playing field for a European-based textile industry, global brands and online producers, so-called ultra-fast-fashion brands.  TPR will catch all textile waste, regardless of where the garment was made or imported from, thus addressing the challenge of online trade/e-commerce and “free-riders”. Further work is needed on the details of how the fees are calculated for each individual producer, for specific product groups or for the industry as a whole.   

Q: Can picking analysis actually underpin the legal validity of fees?

A: The legal foundation, implications and further development of TPR are in the current EU Waste Framework Directive, and in the coming revisions. The current WFD (article 8a) defines minimum requirements for member states and their EPR-systems, f. ex. stating that eco-modulation shall be used when it is possible. But until now we have not seen eco-modulation being used in accordance with the waste hierarchy, nor the polluter pays-principle, when it comes to irresponsible production and consumption, and its waste export, and there are limitations in the current directive when it comes to setting fees that go beyond the waste phase. The EU textile strategy from March 2022 announced that there will be a harmonised producer responsibility in the EU set forth in the coming revisions.

We will rely on legal experts and funding for further work with the legal aspects of TPR. It is likely that the retroactive aspect will be contended. If producers are held responsible for the waste they have produced long before the scheme comes into effect, they will balk. It will, however, only be a temporary problem. It is also possible to use TPR combined with sales/import statistics, so that TPR is used to modulate the fee, but that it is based on the imports/production taking place at the same time. We consider it unlikely that the analysis of the waste itself would not be reliable enough. Picking analyses are used on other waste streams and is a recognized method.

Q: Will TPR be costly to operate?

A: The costs of operating the scheme will be covered by the fee, as is normal for other control schemes for industries. TPR is based on national samples taken annually or every two years, and is assumed to be administered at low cost.

For TPR to work (reduce quantities and thus environmental burdens) it is important that the fees are high enough. This will provide money that can be used for, among other things, the operation of the system. In existing EPR-schemes the fees are often set very low so that there is little room for covering other than minimum administrative costs.

In general, there is too little waste regulation supervision and with many new EU regulations to be followed up, it is necessary to strengthen supervision on national and municipal levels. The knowledge that the picking analysis will provide is important data for monitoring the effect of the EU’s textile strategy and for making the best possible use of textile waste. It is difficult to imagine effective policy and product development without knowledge of the waste.

Q: How can we trust those who will be doing the picking analysis, that the data they collect is good enough to eco-modulate fees based on the findings?

A: In contrast to much environmental work, TPR is not based on information provided by the actors themselves, but by an independent third party with no financial interests in the matter. Why should a research or analysis agency not be trusted? It is, after all, common to use a third party to obtain information precisely to ensure independence. A major problem in the textile industry is that concepts, perspectives and what is perceived as knowledge are often produced by the industry itself and its organisations. Selective analyses, on the other hand, can be carried out by independent analysis agencies/researchers.

Q: Will TPR affect companies that want to invest in circular business models and charities that are dependent on revenues from second-hand trade?

A: Circular BMs, such as repair, rental, etc. are struggling financially today due to the competition with cheap new clothes. By making it more expensive to sell what hardly gets used, the over-production will be impacted and eventually reduced (provided the fee is high enough). This will strengthen the possibility for such BMs. The companies that work with further processing of textile waste (repair, redesign, recycling and all intermediate forms) will be able to receive financial help for product development and support from the EPR system and this subsidy will improve their financial sustainability.

Q: In the EU, 99,9% of the actors in the textile sector are SMEs. How will TPR capture meaningful data about them, and ensure that they are not treated unfairly?

A: For once, we are lucky that the fashion and sports apparel sector are dominated by big, global companies with large volumes. This means that they will dominate in the picking analysis.

Q: How will the collected fees be allocated and used?

A: The allocation of the fee has not been elaborated in the proposal for a TPR system. However, we believe that it is important that the TPR funds will be allocated to support as a minimum (non-exhaustive list):

  • operation of the system (incl. picking analysis and calculations, the logistics)
  • support proper use of collected textiles according to the waste hierarchy, incl. charities, markets for reuse and repair
  • support the work with reducing synthetic textiles, preventing the spread of microplastics and cleaning up the textile waste in developing countries
  • support municipalities that need to build up collection, sorting and treatment facilities
  • support countries, regions, businesses and NGOs in the global south in cleaning clean up landfills and rivers and establish functioning waste management systems
  • stimulate technology innovation, research, development and investments

Q: Can TPR be useful for other policy measures than EPR? 

A: TPR is a way of “capturing” the use phase, which otherwise remains a “black hole” in LCAs. In other words, a very important factor for calculating environmental impact in the whole lifecycle of a product, is not taken into account. TPR will make a valuable contribution to gathering meaningful data – and thus can have an impact on many policy measures, especially the ones based on LCA data.

Q: The EU Textile strategy aims for durable, repairable, recyclable apparel and footwear, that also contains recycled content – does TPR contribute to this, or is it counter to these aims?

A: TPR will contribute by bringing forward knowledge and data on how effective these aims are in delivering on the issues around durability. Through the picking analysis it is possible to collect various information on discarded or donated products, i.e., if the discarded or donated items have been repaired, or other relevant information related to the Textile Strategy aims.

Q: Does the TPR have the potential to address just transition, more local value-chains, eco-design and other issues that the EU are addressing through other strategies and programs?

A: The results from the picking analysis will feed into eco-modulation, and be the opposite of traditional eco-design, which only projects assumptions on lifespan. The data collected will be ‘proof of the pudding’ on what actually has a long lifespan, and cancel part of the eco-design directive, through providing actual data and incentives for making lasting products. TPR will use the market forces, and let the companies themselves decide how they tackle this, but make it costly to make products nobody wants.  This will be valuable for the New European Bauhaus. We also see synergies for Farm to Fork, the EU’s new Soil Mission, and other programs and strategies, for example, the Plastic strategy. We know the EU aims for a more holistic, non-siloed way forward, and TPR offers an opportunity for this, based on how to award apparel that stays in use for a long time (indigenous, traditional, local, etc.) up against low-quality products that have a very short lifespan.

Q: How will TPR help to phase out fast fashion?

A: If the fees are high enough to deter the increased plastification of our wardrobes and for clothing that we keep, use and love for a long time, to be awarded amnesty, then TPR will help phase out fast fashion.

Q: How will this affect the developing countries, who rely on second-hand clothes from the EU and the trade of these clothes?

A: TPR has the potential to affect developing countries in two ways. Firstly, the TPR fee should address the issue of waste colonialism, i.e., quantities of textile waste exported (as mentioned earlier in the paper but needs further study for concrete proposals).

Secondly, in line with the EU’s strategic goal to handle its own textile waste rather than exporting it to the Global South, TRP will indirectly affect this export in the long run, through the expected reduction of fast fashion and the volumes being exported.

TPR is also an opportunity for EPR to reduce quantities imported into the EU and thus if the fee is set high enough, it will affect the quantities that go out of use and thus what is exported to developing countries. This is very important, as it is the Global North that creates the major waste problems, which has been recently documented by EEA, Changing Markets Foundation and The OR Foundation. TPR’s goal is to affect the quantities being produced (fast fashion) and exported as waste and thus reduce negative environmental impacts and the related problems in production, use and disposal. These are environmental problems that particularly affect developing countries in that both the production takes place there and that the waste ends up there.

Q: Can TPR be used in other product areas?

A: Yes. That is a good idea to explore. As far as we know, there are no similar systems for other product groups; however, many products are sold with dates and also information on expected lifespan, which is a good basis for developing a TPR system. It would be possible to install a counter in f. ex. a laundry machine or coffee maker, so that the fee is not only based on years of use, but also laundry cycles or coffee-pots made. Using both years of service life and other available information in the modulation of the fee will contribute to more durable products for many product categories.

See the full briefing paper that was sent to the EU representatives below.

New briefing outlining research behind the TPR proposal

During a meeting earlier this year with a team from the European Commission Executive Vice-President for the European Green Deal, Frans Timmermans’ office, the authors of this new paper were asked to supply more background on the Targeted Producer Responsibility they presented.

As the first step in supplying more research-based data and knowledge, the paper entitled “Critical review of Product Environmental Footprint (PEF): Why PEF currently favors synthetic textiles (plastics)” and therefore also fast fashion was sent to the meeting-participants and published online. This was, however, only the first of three papers promised. The second, “Research input for policy development based on understanding of clothing consumption“, a research briefing, goes into the research behind the proposal. It is now sent to the meeting participants and is therefore also made publicly available.

For this research briefing, additional researchers who are not part of the Wasted Textiles project were engaged, and who have also recently been recruited to roles at SIFO: Kate Fletcher and Irene Maldini. Authors from Wasted Textiles are Lisbeth Løvbak Berg (SIFO, OsloMet), Tone Skårdal Tobiasson (NICE Fashion/UCRF), Jens Måge (Norwegian Waste Management and Recycling Association). Kerli Kant Hvass (Revaluate/Aalborg University); and of course, the main author Ingun Grimstad Klepp.

This briefing paper builds on research and evidence from SIFO’s 75 years of consumer research on clothing and the ongoing projects CHANGE, Lasting as well as the mentioned Wasted Textiles, addressing the problem of overproduction of textiles. It draws attention to the importance of incorporating the latest consumer research in the design of Extended Producer Responsibility (EPR) – or rather our suggestion TPR – and other textile policies currently being developed in the EU. It is written by a diverse group of academics and practitioners who are seeking to support change in the sector.

The briefing puts forward that the authors see a trend in various policy discussions and documents based on the belief that making garments more durable, will reduce the quantity of clothing produced. Scientific research does not provide evidence for this, which is exactly what this briefing aims to show. The briefing is, however, not only a criticism of the lack of research-based policy tools. The authors also offer suggestions on how to make these tools effective in the challenge that lies ahead of us: Making fast fashion out of fashion.

Read the full briefing below.

Critical background paper on PEF for apparel and footwear

This week saw the publication of a critical background paper on concerns surrounding the Product Environmental Footprint Category Rules for Apparel and Footwear from a consortium representing the collaborative international research project Wasted Textiles at Consumption Research Norway SIFO at Oslo Metropolitan University.

The consortium were asked to supply more background information to the EU Commission after a knowledge sharing meeting January 25 hosted by Vice President Timmermans cabinet members and other EU officials from both DG Grow and DG Environment involved in the execution of the EU Textiles strategy, the revision of the Waste Framework Directive, and other Green Deal related policies.

As the first step in supplying more research-based data and knowledge, the paper entitled CRITICAL REVIEW OF PRODUCT ENVIRONMENTAL FOOTPRINT (PEF): WHY PEF CURRENTLY FAVORS SYNTHETIC TEXTILES (PLASTICS) AND THEREFORE ALSO FAST FASHION was sent to the meeting-participants this week, and the authors have decided to make the paper publicly available through the Clothing Research website, and can be accessed at the bottom of this page.

During the meeting, which was mainly about Extended Producer Responsibility, Professor in Clothing and Sustainability at Consumption Research Norway SIFO at Oslo Metropolitan University, Ingun Grimstad Klepp, brought up concerns surrounding PEF and PEFCR that could be addressed with the right policy measures to ensure better data collection for the use- and end-of-use phase. These concerns are based on research from three longitudinal research projects at SIFO (Wasted Textiles, CHANGE and Lasting), under the auspices of the Clothing Research umbrella. This research was what led to the meeting with several EU officials, who were all genuinely interested in how academic research can contribute to better policy measures.

Four of the authors, from left to right: Jens Måge, Ingun Grimstad Klepp, Tone Skårdal Tobiasson and Kerli Kant Hvass.

This paper is the first in a series of three that will be delivered to the participants of the meeting and will be made available on this website, related to EU’s textile strategy. The research consortium behind the critical papers, welcome EU’s ambitious strategy for apparel and footwear; however, the same research consortium sees that unless one takes a holistic view which includes the use and disposal of products, with a view from what actually ends up in the waste and how quickly – true sustainability-measures are in danger of supplying misleading information. By capturing this research and making it available, it is possible to spur policy measures that address the issue of over-production head on.

In conclusion, the paper states: “In essence, one can therefore say that PEFCR for clothing favors plastic due to a lack of political decisiveness on how to measure natural versus synthetic materials, together with giving the FF (fast fashion) industry power in the development of PEFCR and choice of underlying data. Fast fashion will remain in fashion if those who have the most to gain from it are making the rules.” The first critical paper is authored by Ingun Grimstad Klepp, Kirsi Laitala, Lisbeth Løvbak Berg (all SIFO, OsloMet), Tone Skårdal Tobiasson (NICE Fashion/UCRF), Jens Måge (Norwegian Waste Management and Recycling Association) and Kerli Kant Hvass (Revaluate/Aalborg University).

The SIFO Clothing Research team who are all co-authors: Kirsi Laitala, Lisbeth Løvbak Berg and Ingun Grimstad Klepp.

Double whammy for Clothing Research

Two articles from Clothing Research at Consumption Research Norway have been accepted by the journal Fibers and are accessible online. The two articles are entitled Reducing plastic: Opportunities and obstacles for coarser wool in consumer goods and Natural and sustainable? Consumers’ textile fiber preferences.

More than half of the team in the Clothing Research group have contributed to these two chapters: Kirsi Laitala, Anna Schytte Sigaard (author on both articles), Lisbeth Løvbak Berg and Ingun Grimstad Klepp – the article on reducing plastics is co-authored with three from the University of Bielsko-Biala. In the first article, findings are presented that show that on a product level, the many inherent properties of wool create opportunities for product development and sustainability improvements, and that using coarser wool represents an opportunity for replacing plastics in many applications. This was done using a SWOT (Strengths-Weaknesses-Opportunities-Threats) analysis of results from a desktop study and interviews with producers of products made from wool, as well as policy documents relating to wool, waste, textiles, and plastic.

The second article looks at synthetic vs. natural fibers, consumer preferences, their view on sustainability and more importantly, consumers’ willingness to degrow their consumption. Interestingly, not only do Norwegian consumers prefer wool, they also believe that wool is the most sustainable choice of fiber, with polyester being the least. This is the exact opposite of what today’s most common measuring tool, the Higg Material Sustainability Index, tells us.

A snap-shot from the Higg MSI ranking of fibers, the higher the number, the less sustainable.

This article also offers proof that perceptions of high sustainability regarding fibers are negatively correlated with reduced consumption: “Our study suggests that a continued focus on material substitution and other technological measures for reducing climate change will impede the move toward sustainability in the textile sector.” The article raises the very pertinent question of how the perspectives of techno- and eco-centrism impact Norwegian consumers’ fiber preferences and perceptions, and how does this, in turn, affect their clothing consumption?

Technocentric or eco-centric?

On the one hand, green growth aims to de-couple growth in the textile industry from a reliance on virgin materials by keeping already-produced materials in circulation for as long as possible. In contrast to this technocentric perspective, the eco-centric degrowth narrative holds at its core ideas such as scarcity, reduced consumption, and lifestyle sacrifices at a time of shrinking resources for the Global North. “The eco-centric approach does not disregard technology but holds that we cannot rely solely on new and better technology. Instead, it focuses primarily on behavior change and argues that a paradigm shift is necessary to transform conventional fashion production and consumption.”

The respondents showed a high preference for natural fibers, especially wool, which was preferred by 72% of them, followed by cotton (63%), alpaca (38%), organic cotton (34%), linen (30%), silk (23%), bamboo viscose (22%), viscose (10%), and, finally, synthetics at the bottom of the scale, with polyester being preferred by only two percent, followed by recycled polyester (2%) and acrylic (1%). All the natural fibers were more popular than the manmade ones, and out of the manmade fibers, the synthetics were least popular, even recycled polyester. Almost half of the respondents said that they avoided polyester (47%) and acrylic (46%), and 35% avoided even recycled polyester.

Rebound effect?

Fiber preference was positively correlated with reduced clothing consumption, so that those who preferred more natural fibers had reduced their clothing consumption more than those who preferred synthetic fibers, which is interesting. This fits with the eco-centric perspective of degrowth and reduced consumption. However, it seems that believing that a fiber is sustainable, negatively affects consumption reduction. An explanation for this could be that if the fibers used to produce clothing are considered sustainable, reducing consumption is not necessary, which gives a rebound effect that could be seen as counter-productive, from an eco-centric perspective.

Therefore, consumers’ willingness to reduce consumption is important and may be weakened if the focus continues to be on fibers and materials, instead of reduced production and consumption. Read the article here (mdpi.com).

The wool-related article, does, to a certain degree, focus on the raw materials, and replacing one raw material (synthetic) with a natural fiber. To investigate the use of coarse wool, mainly from Polish sheep, product groups that do not require the softness of Merino wool were examined. Many of these products are currently made of plastic, mostly in the form of synthetic fibers. In addition, many of them are single-use, such as sanitary products and plant pots, but also sound-absorbing acoustic panels. The study found that making this switch, is dependent on local infrastructure and working small-scale enterprises. A shift to small-scale and local resource utilization requires systemic change on several levels: Here the findings show that policy can incentivize material usage transitions, but that these tools are little employed currently.

Burial urns in felted wool from a Danish company.

As synthetic textiles are an important, but often forgotten part of the increasing plastic waste problem, this article contributes to lift up innovative ideas to reduce our reliance on fossil-based materials. These textiles contain environmental toxins added during the processing of fiber and fabric, and through microfiber shedding synthetic textiles contribute up to 35% of the released microplastics which have been shown to end up in our lungs, oceans, animals, and even placentas.

SWOT analysis

A common factor is a focus on wool utilization as a waste management process and in non-textile products, rather than using the material in high-value textile products. The different aspects related to the coarse wool, were first placed in the SWOT table, then grouped into themes: Properties and product performance, Price and availability, Sustainability, and Regulations and policy. As common in SWOT analysis, one aspect can be both a positive and a negative aspect, e.g., coarser wool being more labor-intensive to use means that it creates more jobs, but at the same time it makes it more costly, as will be examined in the following.

The findings were divided into internal factors, which define the strengths and weaknesses of the internal environment, in this case, the material itself and its value chain directly, and external factors, defining opportunities and threats, that are determined by the external environment operated in, i.e., the overall market and competition. Efforts to utilize and valorize surplus, coarser wool, range from creating wool powders and keratin, fertilizers, substrates for biogas production, regenerating fibers from waste keratin, slug-repelling wool pellets, insulation, water purification to bio-composites.

The lack of focus on surplus wool

As a by-product, the wool to some extent becomes invisible in that the wool is mainly disposed of on the farms directly and therefore does not enter into any formal waste management system. When the EU Strategy for Sustainable and Circular Textiles does not even mention local wool – or the possibilities that wool and other local EU fibers hold – but discusses local solutions solely as future potential recycling plants, this can be challenged through the results shown in this article.  In order to replace more plastic with wool, different types of wool need to be used where they are best suited. This also raises the question of how much under-utilized or surplus wool is actually out there?

In addition, using the coarse wool represents an opportunity to replace particularly problematic plastic products. The study found that several of the examined products are today mainly made of plastic, including the products where plastic cannot be recycled and therefore represent a waste problem. It is unlikely that all such plastic can be replaced by wool, but it is nevertheless important to develop alternatives and at the same time exploit available natural materials: “It is important to remember that the extensive use of plastic is relatively new in human history and that a range of solutions existed before these products invaded the market.”

To read this article, click here (mdpi.com).

Natural and Sustainable? Consumers’ Textile Fiber Preferences

by Anna Schytte Sigaard  and Kirsi Laitala

Abstract

Textile fibers have become a major issue in the debate on sustainable fashion and clothing consumptionWhile consumers are encouraged to choose more sustainable and circular textile materials, studies have indicated that a reduction in production and consumption has the greatest potential to reduce the total environmental impact. This can be considered an ecocentric perspective with a focus on degrowth as opposed to a technocentric view where new technologies are expected to solve environmental problems while economic growth continues. Based on a survey in Norway (N = 1284), we investigate how the techno- and ecocentric perspectives impact Norwegian consumers’ fiber preferences and perceptions and the corresponding effects on their clothing consumption. We found that the majority of consumers preferred natural fibers compared to synthetic materials. This contradicts current market practices and the recommendations by material sustainability comparison tools such as the Higg Material Sustainability Index (MSI), where many synthetics receive better ratings than natural fibers. We also found that perceptions of high sustainability regarding fibers were negatively correlated with reduced consumption. Our study suggests that a continued focus on material substitution and other technological measures for reducing climate change will impede the move toward sustainability in the textile sector.

Click here to read the full article (mdpi.com).