How has green marketing changed over the past five years, and what does this mean for consumers? Two SIFO studies from 2021 and 2026 show that sustainability claims have become more subtle, while questions of…
Green Blood invites you to its opening event at the Norwegian Forest Finnish Museum in Svullrya on 17 September. Meet researchers, artists and other project participants and get to know the project through academic presentations,…
Physical event, 17th September 2026, The Norwegian Forest Finnish Museum, Svullrya, 14:00–19:00 CET
During Easter, the Hot or Cool Institute launched a series of policy briefs on resizing the fashion system, known as the SAFE (Sufficiency Approaches to Fashion and the Environment) project. This is a transformative policy…
Consumption Research Norway (SIFO) and NICE Fashion have delivered feedback on the Preparatory study on textiles for product policy instruments: Ecodesign, EU Green Public, Procurement EU Ecolabel 2nd milestone. All in all 19 comments were…
For the fourth time, University of Helsinki arranged the Artefacta conference. It brings together researchers and professionals interested in objects, material culture and our relationship to them (click here for full program helsinki.fi). I had…
Authors: Vilde Haugrønning, Ingrid Haugsrud Abstract This chapter explores the influence of gender on clothing consumption and the impact on differences in clothing volumes between men and women. Based on a qualitative and quantitative wardrobe…
“Wrapped in plastic” was a talk given during the Forskning i Friluftsliv conference by Kate Fletcher and Ingun Grimstad Klepp.
SIFO’s advocacy work is influencing international public policy, step by step. The Dutch Circular Textile Policy Program for 2025-2030, released in December 2024, includes measures to reduce the volume of raw materials used in textiles,…
Abstract This case study of the Amsterdam Doughnut highlights how barriers for “strong” sustainable consumption policy pinpointed in the literature were to some extent overcome in the city policy of Amsterdam, the Netherlands, in the…
In September 2024, we left autumnal Oslo behind to embark on a research exchange at the University of Melbourne with the Critical Fashion Studies research collective. This group, led by Professor Natalya Lusty and Dr.…
Authors: Ingrid Haugsrud, Ingun Grimstad Klepp and Kirsi Laitala Abstract The impact of the fashion industry on the environment is undoubtedly size-able. In response, the last decade has seen various changes in the fashion industry…