How has green marketing changed over the past five years, and what does this mean for consumers? Two SIFO studies from 2021 and 2026 show that sustainability claims have become more subtle, while questions of…
Public PhD Defence, Monday 9th February, 10:00 CET, OsloMet/Online
Authors: Anna Schytte Sigaard and Kirsi Laitala Abstract Extending product lifetimes through repair is a central strategy in sustainable consumption and circular economy initiatives. This article examines how consumers evaluate textile damages and potential to repair,…
Authors: Ingun Grimstad Klepp, Lisbeth Løvbak Berg, Anna Schytte Sigaard, Tone Skårdal Tobiasson andLea Gleisberg Summary In this report, we examine national, international and corporate strategies for sustainable textiles to understand if and how they…
Author: Anna Schytte Sigaard Summary This project note presents preliminary findings from a PhD project looking into textile waste from Norwegian households. 28 households collected textiles that they would have otherwise discarded for a period…
Lisbeth Løvbak Berg, Ingun Grimstad Klepp, Anna Schytte Sigaard, Jan Broda, Monika Rom and Katarzyna Kobiela-Mendrek. Abstract Production and use of plastic products have drastically increased during the past decades and their environmental impacts are…
by Anna Schytte Sigaard and Kirsi Laitala Abstract Textile fibers have become a major issue in the debate on sustainable fashion and clothing consumption. While consumers are encouraged to choose more sustainable and circular textile materials, studies have…
Authors: Vilde Haugrønning, Ingun Grimstad Klepp and Anna Schytte Sigaard Norway leads the way in methods for studying the use of clothing. This is knowledge that is important in sustainability studies of apparel. How many…
Anna Schytte Sigaard, Lisbeth Løvbak Berg and Ingun Grimstad Klepp Summary This report gives an overview of the market for alternative wool products with the perceived potential to be made using vacant wool. The work…
This report is the first deliverable from work package 2 of the WOOLUME project. The main goal of WOOLUME is to
explore different ways of using wool from Polish Mountain Sheep to achieve better utilisation…