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“Why can’t just all products be sustainable?”

How has green marketing changed over the past five years, and what does this mean for consumers? Two SIFO studies from 2021 and 2026 show that sustainability claims have become more subtle, while questions of… 

Green blood opening event

Physical event, 17th September 2026, The Norwegian Forest Finnish Museum, Svullrya, 14:00–19:00 CET

Public defence: Vilde Haugrønning

On 23 April researcher at SIFO Vilde Haugrønning will defend her thesis “Dressed for the Occasion. Exploring gender and clothing consumption from a social practice perspective” for the PhD in Innovation for Sustainability!