We throw away clothes with the price tags on them

We throw away enormous amounts of clothing, and most of it contains polyester and other plastics. We need more knowledge to be able to meet the new EU requirement for separate textile collection by 2025, say researchers.

Text Kjersti Lassen/Consumption Research Norway (SIFO)

After cleaning out your wardrobe, you might be left with a pair of trousers with a huge hole in the knee, a sweater you stopped wearing a long time ago or a dress you never really ended up wearing. Where should you dispose of the clothes you want to get rid of?

In Norway you may put whole garments that are clean and functional for a new user in a container for clothing collection, but what about the damaged clothes?

– There are few other options than throwing them in the residual waste, says PhD candidate holder Anna Schytte Sigaard, part of Consumption Research Norway’s Clothing Research team.

Clothing disposal after 2025

But this will not be an option quite soon. Textiles are prioritized in the EU’s circular economy strategy, and by 2025, separate textile collection will be mandatory, also in Norway.

– In order to find out how this is to be organized, we need to know what types of textiles are actually thrown into the municipal waste or end up in other waste or collection streams, says Sigaard.

She is involved in the research project Wasted Textiles, which studies the fate of all the textiles that go out of use. Why do we throw away clothes, what do we throw away, and what do we choose to keep? What is the condition of the clothing that is thrown away, and how much is made of synthetic materials, i.e. plastic?

Because what will happen to the textiles that are collected? Can they be recycled in some way, so that the materials can be used further?

– Then we first have to find out what the clothes are made of. Material recycling is difficult, and with mixed materials it is almost impossible. The next product is almost always of poorer quality, she says.

Method: Deep dive into our waste

To find answers, the researchers have gone through our textile waste: from municipal waste, from recycling facilities where people themselves deliver clothes as waste and from apparel and textile receiving bins where interior textiles, clothes and shoes are delivered to UFF (Humana People to People) or Fretex (Salvation Army).

SIFO-researchers Lisbeth Løvbak Berg, Anna Schytte Sigaard og Kirsi Laitala are here sifting through the textile waste in a recovery station in order to analyze several things. Photo: Kristiane Rabben, Mepex

– We had to start by developing the picking analysis method, says Sigaard, which they did together with Mepex, a consulting company for waste and recycling. Dressed in protective suits and masks, they went through a total of 3,500 kilos of waste, some of it soiled, smelly and ruined, while other things were as good as new. They have looked at different types of textiles, fiber content and the condition of the garments.

– We found a surprising number of garments with the price label still on them, also at the waste recovery stations. People have thrown away completely new garments.

– Everything from the municipal waste, however, was ruined, as the textiles were mixed with food waste and everything else, and impossible to assess. Clothes in the municipal waste have no use value, she says.

SIFO-professor Ingun Grimstad Klepp heads the Wasted Textiles project, and participated in the sorting and analysis of textile waste. Photo: Lea Gleisberg/Wasted Textiles

Surprised by the amount of plastics

Two-thirds of the textiles examined contained some or mainly synthetic fibers, i.e. non-renewable materials or plastics, depending on how one likes to categorize synthetics. Polyester is the largest category, but acrylic, elastane and nylon were also prevalent.

The rest, a third of the textiles, were natural materials or what we call renewable materials, such as cotton, wool and silk. Or viscose, which is also plant-based and degradable, but has undergone intensive chemical processing.

– We were surprised by the large proportion of plastic, as we included all textiles, and found a lot of bed linen and towels, which are most often made of cotton. Still, there is an inordinate amount synthetic altogether, says Sigaard.

If we had only included clothing, there would have been an even greater proportion of plastic. Over two-thirds of all materials in textiles produced today are synthetic.

There is also reason to believe that the proportion of plastic clothing binned will increase in a few years. There is a constant growth in the production of synthetic textiles, and the clothing bought today will be thrown away in a few years. The clothes we find in the trash today have of course been bought back in time.

Analyzing over 3000 discarded clothing-items

All clothing has a label showing the fiber content. This is required by law. But how precise is this label? Investigations in other countries show that many clothes are mis-labelled and contain a greater proportion of synthetic materials than what is stated on the labels. Does this also apply in Norway?

To test this, the Wasted Textile researchers have borrowed a FabriTell fiber scanner – a small, hand-held machine that uses near-infrared analysis technology to identify the fiber composition in textiles. The researchers scanned a selection of the textiles that had been collected from the 28 households. They chose everything that was labelled as mixed fibers or not marked at all.

The FabriTell fiber scanner. Photo: Tone S. Tobiasson

– We found a lot that was mislabeled. For example, t-shirts or hoodies may be labeled as 100 percent cotton, while the scanner shows that the ribbed edges are mixed with synthetic materials. This is within the law, but gives incorrect information, says Sigaard.

We need to reduce production

All knowledge that emerges in Wasted Textiles can be used in the work to fulfill both policy issues and other incumbent requirements the new textile strategy for circular economy in the EU will spearhead. Denmark will start a separate textile collection system as early as June 2023, and hopefully Norway will follow suit in 2025.

Overproduction of clothing is made possible due to the large amount of polyester and other cheap plastic materials used by the apparel industry. This creates enormous amounts of textile waste that leach microplastics and chemicals. The waste often ends up as waste mountains in the Global South, as we have seen in the media from Chile and Ghana.

– The most important thing is to reduce the amount of waste. For this to happen, all actors in the value-chain must agree, or be forced to do so. As of now, the industry is only concerned with recycling opportunity, not reducing production, says Sigaard. In other words: Business as usual.

Recycled polyester seems to be the industry-favored answer to the current conundrum, the willingness to degrow the sector is not easy to advocate. Photo: Tone S. Tobiasson

Review of clothing disposal reasons

Authors: Kirsi Laitala and Ingun Grimstad Klepp, SIFO

Abstract

Garment lifetimes and longer serviceable life play important roles in discussions about the sustainability of clothing consumption.

A compilation of the research on clothing disposal motivations shows that there are three main reasons for disposal:

  1. Intrinsic quality (37%): Wear and tear-related issues such as shrinkage, tears and holes, fading of colour, broken zippers and loss of technical functions such as waterproofness.
  2. Fit (28%): Garments that do not fit either because the user has changed size, or the garment did not fit well to start with (for example due to unsuitable grading, insufficient wear ease or wrong size).
  3. Perceived value (35%): reasons where the consumer no longer wants the garment because it is outdated or out of fashion, or no longer is needed or wanted, or is not valued, for example when there is a lack of space in the wardrobe.

This shows that almost two-thirds of garments are discarded for reasons other than physical durability. Poor fit/design together with lack of perceived value by the owner are responsible for the majority of clothing disposals.

Physical strength is one of the several factors that are important if the lifetime of clothing is to be increased. However, it does not help to make clothes stronger if they are not going to be used longer anyway; this will just contribute to increased environmental impacts from the production and disposal phases. We do not need disposable products” that last for centuries. To work with reducing the environmental impacts of clothing consumption, it is important to optimize the match between strength, value and fit. This has the potential to reduce overproduction. Optimizing clothing lifespans will ensure the best possible utilization of the materials in line with the intentions of the circular economy.

Introduction

Garment lifetimes and longer serviceable life play important roles in discussions about the sustainability of clothing consumption.

Here we present the empirical findings summarized from the research that exists around clothing disposal. The review was originally conducted for the work with the development of durability criteria for Product Environmental Footprint Category Rules (PEFCR) for apparel and footwear. We believe this can be useful information for companies working to improve their products, and debate about clothing sustainability including the understanding of PEF.

We would like to thank Roy Kettlewell and Angus Ireland for their cooperation.

Method

The review includes empirical quantitative studies on clothing disposal reasons. The studies use varying methods, where online surveys are the most commonly used, but also two physical wardrobe studies are included. The way disposal reasons are studied varies as well. Many surveys ask for general, most common disposal reasons, while wardrobe studies and a few of the surveys focus on specific garments that the informants have disposed of. One of the online wardrobe surveys also asks for anticipated disposal reasons for specific garments instead of past behavior. All of the studies have been conducted between 1987 and 2020. The review excluded any studies that did not focus on disposal reasons or did not report results in a quantitative manner. In addition, it excludes a few lower-quality studies with methodological issues. In total 17 studies that fulfil the inclusion criteria were found.

Results

The review shows that clothing is discarded for many reasons. Table 1 summarizes the results and gives some information about the study sample such as where it was conducted and the number of respondents, as well as the main method that was used. Although there are differences between the surveys, they show a common feature. The results on disposal reasons could be placed in three main categories that were found in all reviewed studies: 1) intrinsic quality, 2) fit, and 3) perceived value, and an additional category for 4) other or unknown reasons. The categories include the following disposal reasons:

  1. Intrinsic quality: Wear and tear-related issues such as shrinkage, tears and holes, fading of colour, broken zippers and loss of technical functions such as waterproofness.
  2. Fit: Garments that do not fit either because the user has changed size, or the garment did not fit well to start with (for example due to unsuitable grading, insufficient wear ease or wrong size).
  3. Perceived value: reasons where the consumer no longer wants the garment because it is outdated or out of fashion, or no longer is needed or wanted, or is not valued, for example when there is a lack of space in the wardrobe.

StudyResearch design and sample sizeIntrinsic qualityFitPerceived valueOther / unknown
AC Nielsen (Laitala & Klepp, 2020)Survey in five countries, 1111 adults aged 18-64, anticipated disposal reason of 40,356 garments4413359
WRAP (2017)Survey in the UK, 2058 adults, 16,895 garments, disposal reasons per clothing category past year1842337
Laitala, Boks, and Klepp (2015)Wardrobe study in Norway, 25 adults (9 men and 16 women), 396 discarded garments50162410
Klepp (2001)Wardrobe study in Norway, 24 women aged 34- 46. 329 discarded garments31153321
Collett, Cluver, and Chen (2013)Interviews in the USA, 13 female students (aged 18 – 28). Each participant brought five fast fashion items that they no longer wear413821
Chun (1987)Survey in the USA, 89 female students (aged 18 – 30). Most recent garment disposal reason.629569
Lang, Armstrong, and Brannon (2013)Survey in the USA, 555 adults. General garment disposal reasons.303139
Koch and Domina (1997)Survey in the USA, 277 students (82% female). General disposal reasons and methods.293833
Koch and Domina (1999) and Domina and Koch (1999)Survey in the USA, 396 adults (88% female). General disposal reasons and methods.213742
Zhang et al. (2020)Survey in China, 507 adults (53% female). General disposal reasons.43192216
Ungerth and Carlsson (2011)Survey in Sweden, 1014 adults (age 16 – 74). The most common disposal reason.608219
YouGov (Stevanin, 2019)Survey in Italy, 992 adults, general disposal reasons.31242025
YouGov (2017a, 2017b, 2017c, 2017d, 2017e)Surveys in Australia, Philippine, Malaysia, Hong Kong & Singapore, in total 12,434 adults. General disposal reasons.3925297
MeanApprox. 20,000 adults34.125.831.412.6
Table 1. Summary of clothing disposal reasons in 17 consumer studies.

When the category of other/unknown reasons is excluded, the division between the three main disposal reason categories is quite similar, with intrinsic quality constituting about 37% of disposal reasons, followed by lack of perceived value (35%) and poor fit (28%) (Figure 1).

Figure 1: Clothing disposal reasons

Conclusion

A compilation of the research on clothing disposal motivations shows that there are three main reasons for disposal. Intrinsic quality, that is wear and tear and other physical changes of garments is the dominating disposal reason (37%), followed by lack of perceived value (35%) and poor fit (28%). This shows that almost two-thirds of garments are discarded for reasons other than physical durability. Poor fit/design together with lack of perceived value by the owner are responsible for the majority of clothing disposals.

Physical strength is one of the several factors that are important if the lifetime of clothing is to be increased. However, it does not help to make clothes stronger if they are not going to be used longer anyways, this will just contribute to increased environmental impacts from the production and disposal phases. We do not need “disposable products” that last for centuries. To work with reducing the environmental impacts of clothing consumption, it is important to optimize the match between strength, value and fit. Optimizing clothing lifespans will ensure the best possible utilization of the materials in line with the intentions of the circular economy.

References

Chun, H.-K. (1987). Differences between fashion innovators and non-fashion innovators in their clothing disposal practices. (Master’s thesis). Oregon State University, Corvallis. https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/v118rk195

Collett, M., Cluver, B., & Chen, H.-L. (2013). Consumer Perceptions the Limited Lifespan of Fast Fashion Apparel. Research Journal of Textile and Apparel, 17(2), 61-68. doi:10.1108/RJTA-17-02-2013-B009

Domina, T., & Koch, K. (1999). Consumer reuse and recycling of post-consumer textile waste. Journal of Fashion Marketing and Management, 3(4), 346 – 359. doi:10.1108/eb022571

Klepp, I. G. (2001). Hvorfor går klær ut av bruk? Avhending sett i forhold til kvinners klesvaner [Why are clothes no longer used? Clothes disposal in relationship to women’s clothing habits]. Retrieved from Oslo: https://hdl.handle.net/20.500.12199/5390

Koch, K., & Domina, T. (1997). The effects of environmental attitude and fashion opinion leadership on textile recycling in the US. Journal of Consumer Studies & Home Economics, 21(1), 1-17. doi:10.1111/j.1470-6431.1997.tb00265.x

Koch, K., & Domina, T. (1999). Consumer Textile Recycling as a Means of Solid Waste Reduction. Family and Consumer Sciences Research Journal, 28(1), 3-17. doi:10.1177/1077727×99281001

Laitala, K., Boks, C., & Klepp, I. G. (2015). Making Clothing Last: A Design Approach for Reducing the Environmental Impacts. International Journal of Design, 9(2), 93-107.

Laitala, K., & Klepp, I. G. (2020). What Affects Garment Lifespans? International Clothing Practices Based on a Wardrobe Survey in China, Germany, Japan, the UK, and the USA. Sustainability, 12(21), 9151. Retrieved from https://www.mdpi.com/2071-1050/12/21/9151

Lang, C., Armstrong, C. M., & Brannon, L. A. (2013). Drivers of clothing disposal in the US: An exploration of the role of personal attributes and behaviours in frequent disposal. International Journal of Consumer Studies, 37(6), 706-714. doi:10.1111/ijcs.12060

Stevanin, E. (2019). Fast fashion: il continuo rinnovo del guardaroba. Retrieved from https://it.yougov.com/news/2019/05/27/fast-fashion-il-rinnovo-del-guardaroba/

Ungerth, L., & Carlsson, A. (2011). Vad händer sen med våra kläder? Enkätundersökning. Stockholm: http://www.konsumentforeningenstockholm.se/Global/Konsument%20och%20Milj%c3%b6/Rapporter/KfS%20rapport_april11_Vad%20h%c3%a4nder%20sen%20med%20v%c3%a5ra%20kl%c3%a4der.pdf

WRAP. (2017). Valuing Our Clothes: the cost of  UK fashionhttp://www.wrap.org.uk/sites/files/wrap/valuing-our-clothes-the-cost-of-uk-fashion_WRAP.pdf

YouGov. (2017a). Fast fashion: 27% of Malaysians have thrown away clothing after wearing it just once. Retrieved from https://my.yougov.com/en-my/news/2017/12/06/fast-fashion/

YouGov. (2017b). Fast fashion: 39% of Hong Kongers have thrown away clothing after wearing it just once. Retrieved from https://hk.yougov.com/en-hk/news/2017/12/06/fast-fashion/

YouGov. (2017c). Fast fashion: a third of Filipinos have thrown away clothing after wearing it just once. Retrieved from https://ph.yougov.com/en-ph/news/2017/12/06/fast-fashion/

YouGov. (2017d). Fast fashion: a third of Singaporeans have thrown away clothing after wearing it just once. Retrieved from https://sg.yougov.com/en-sg/news/2017/12/06/fast-fashion/

YouGov. (2017e). Fast fashion: Three in ten Aussies have thrown away clothing after wearing it just once. Retrieved from www.au.yougov.com/news/2017/12/06/fast-fashion/

Zhang, L., Wu, T., Liu, S., Jiang, S., Wu, H., & Yang, J. (2020). Consumers’ clothing disposal behaviors in Nanjing, China. Journal of Cleaner Production, 276, 123184.

Clothing research at the ESA Sociology of Consumption Conference

Last week SIFO hosted a conference for The European Sociological Association (ESA)’s Research Network of Sociology of Consumption. The theme for the conference was “Consumption, justice and futures: Where do we go from here? (oslomet.no)“. 146 participants from all over Europe gathered for the event and most of SIFO’s clothing researchers were among them.

The clothing research group’s Vilde Haugrønning presented her work in the i CHANGE project and discussed the preliminary findings and method development on the basis of the pilot study carried out in Norway o, Uruguay and Portugal. The title for the presentation was: «Occasions and clothing volumes: wardrobe pilots in Norway, Portugal and Uruguay». You can read the abstract using this link (conftool.org).

Clothing as part of the thematic

The conference contributed new insights and as one of the large areas of consumption, clothing was mentioned in many contexts. In the form of fashion, it was only natural that clothing was used as the major example and how consumers are primed for getting a «taste for variety» in Sophie Dubuisson-Quellier’s keynote presentation: «Why do we consume so much? Exploring the lock-ins of affluent consumption».

Julie Madon’s presentation «To make or not to make objects last? Consumers between prosumption and the desire for simplicity», was closely related to the theme in our Lasting project and examined several product groups. An important point from the presentation was how subjective the judgement of when something is used up is – for some, holes in the shoes are acceptable, as the shoe itself can still be used, but for others would throw them away at any visible sign of use. You can read the abstract from the presentation here (confrool.org).

In the same session, Victoire Sessego presented «Do-It-Yourself practices throughout generations: the effects of digitalisation». She pointed out that even though her presentation was part of a “Sustainable Consumption”-session, many of her informants’ DIY practices were highly unsustainable. You can read the abstract here (confrool.org).

Clothing as the main research topic

In addition to these presentations and others that included clothing and textiles as a part of the scope, several were also focused specifically on clothing.

Reka Ines Tölg presented her PhD work at Lund University, about the circulation of responsibility between consumers and producers of clothing. The title of her presentation was «Consume with care and responsibility! The material-semiotic making and distribution of responsibilities in green marketing». We, in the clothing research group, noted in particular that a story of the fragility of clothing was being told by the clothing producers and how this transferred responsibility onto the consumer if the clothing should break. Our question would then be if the producers shouldn’t instead make clothes of better quality to begin with? You can read the abstract by following this link (conftool.org).

In the same session, Gabriella Wulff from the University of Gothenburg presented her work on discount practices: «The Future of Discounting Practices? Materials, meanings, and competences in the Swedish Fashion Retail Sector». From our perspective, it was particularly interesting how the sector itself sees these practices as a necessary evil in a business model based on economy of scale and large advance order quantities. Simultaneously, they do attempt to “activate” garments in different ways to avoid reducing prices as much. The findings point to other aspects of the overproduction that is rampant in the clothing industry. You can read the abstract here (conftool.org).

Consumption of second-hand clothing was also discussed when Ariela Mortara talked about her research on the users of the Vinted App in Italy in the presentation «Second-hand clothing between savings and sustainability: Vinted case history». You can read the abstract via this link (conftool.org).

Product lifetime in European and Norwegian policies

Nina Heidenstrøm, Pål Strandbakken, Vilde Haugrønning and Kirsi Laitala

Abstract

The objective in this report is to better understand how the increased product lifetime option has been positioned in policies over
the past twenty years. By means of policy document analysis, we explore product lifetime positioning in the EU’s circular economy
policies, Norwegian political party programs and official documents, environmental NGO documents, consumer organisation policies
and product policies. Overall, we find little focus on product lifetime between 2000-2015, however, there has been a massive
increase over the past five years. There is still a long way to go in developing appropriate policy instruments to address product
lifetime.

Click here to find the full report (oda.oslomet.no).