Increasing repair of household appliances, mobile phones and clothing: Experiences from consumers and the repair industry

ingridha on 1. December 2020

Kirsi Laitala, Ingun Grimstad Klepp, Vilde Haugrønning, Harald Throne-Holst & Pål Strandbakken

Abstract

Increasing product lifespans is one of the most effective environmental strategies and therefore repair is a part of the circular economy approach that aims to keep products and materials longer in use. This article explores drivers and barriers for repair from consumers’ and commercial repair actors view-points, in order to understand how the repair rates of household appliances, mobile phones and clothing could be increased.

The study is based on a consumer survey of 1196 respondents in Norway, and 15 qualitative interviews with actors in the commercial repair industry working with repairs of household consumer goods. A surprisingly high share of repairs was conducted by consumers themselves. The main barrier is the consistently low price of new products, and often of poor quality, which contributes to low profitability in repair work for businesses and low motivation from consumers. Furthermore, access to competent personnel is a major challenge for the repair industry, a need which is expected to increase in the coming years.

Both the industry and consumers agree that better quality of products is a starting point for increased product lifespans, and this will also increase the motivation and the number of profitable repairs. These results have political implications on how to promote longer product lifespans through repair such as increased utilization and knowledge of consumers’ complaint and warranty rights.

Click here to read the full article (sciencedirect.com).

Care and production of clothing in Norwegian homes: Environmental implications of mending and making practices

ingridha on 15. August 2018

Kirsi Laitala and Ingun Grimstad Klepp

Abstract

Mending, re-design, and altering are alternatives for prolonging the use period of clothing. It is a common assumption that nobody mends clothing anymore in Western societies. This paper studies Norwegian consumers’ clothing mending and making practices. We ask how common the different mending and making activities are, has this changed during the past several years, who are the clothing menders and makers, and further, are these practices related to consumers environmental opinions?

We build on three quantitative surveys in Norway from 2010, 2011, and 2017. Many consumers do mend their clothing at least occasionally, especially the simpler tasks, such as sewing on a button and fixing an unravelled seam. Women and the elderly are more active in making and mending, whereas the young are a bit more likely to make something new out of old clothing. The mending activities were correlated with respondents’ environmental opinions. Mending clothes is more common than is usually assumed. Knowledge of current practices and barriers for clothing mending enables us to recommend measures that can potentially increase the use time of clothing. These results can be beneficial in clothing design, home economics, and crafts education as well as understanding consumer behavior and making policies that aim at environmental improvements within clothing consumption.

Click here to read the full article (mdpi.com).

Motivations for and against second-hand clothing acquisition

ingridha on 1. June 2018

Kirsi Laitala and Ingun Grimstad Klepp

Abstract

One of the possibilities consumers have for more sustainable clothing acquisition is to select pre-owned products. This article explores consumers’ motivations for clothing reuse: why they choose or do not choose to acquire second-hand clothing. First, a taxonomy of motivation categories based on previous studies is presented. This demonstrates that similar properties can be used as arguments both for and against acquisition of second-hand clothing. An analysis of a representative sample of Norwegian consumers shows that both environmental and economic reasons are important for those who take part in informal clothing circulation. Uniqueness and style are more important for those who buy second-hand clothing.

Those who do not take part in any of the forms of acquisition of used clothing, use vague and open justifications, as well as contextual aspects; hygiene, health and intimacy. Previous studies have mostly been based on how clothing is reused as part of a market exchange, and therefore the motives have been embedded with a rational choice understanding of consumption. Studies of the private exchange of clothing should also address additional reasons such as routinized practices and established rituals, family ties, feelings, friendship and love. The article concludes with an invitation for further research to explore several possible motivations that are more relevant for private circulation of clothes.

Click here to read the full article (ingentaconnect.com).

Shared use and owning of clothes: borrow, steal or inherit

ingridha on 26. May 2018

Ingun Grimstad Klepp and Kirsi Laitala

Abstract

This chapter takes a close look at the different forms of sharing based on empirical material on leisure clothing in Norwegian families. We ask what forms of sharing are practiced, which terms are used, and how consumers draw distinctions between them. We find that the forms are numerous and have an established place in Norwegian clothing culture. Sharing within the household, outside the pecuniary market, appears still to be the most important and also the most understudied form of sharing.

The literature about clothing consumption is increasingly about sharing, but limited to the new forms. However, sharing is a common form of human interaction, often misunderstood or overlooked. In order to understand the role of collaborative consumption in contemporary society, it is necessary to study both new and old forms of sharing. For a more systematic mapping of these forms a good place to start might be the study of relationships between access and ownership, and between different temporalities.

Click here to read the full article (springer.com).

Clothing Reuse: The Potential in Informal Exchange

ingridha on 1. March 2017

Kirsi Laitala and Ingun Grimstad Klepp

Abstract

Reuse organised by non-profit and commercial actors is a strategy that recently received a lot of attention. This article discusses the question: what do we know about the amount of clothes that circulate outside the pecuniary markets? And is this amount increasing or declining? The questions are answered based on quantitative material from Norway. Almost twice as many had received used clothing as those who had bought used clothing, and our material do not indicate that this are declining. At the same time 59 per cent of Norwegian adults had neither received nor bought used clothing for themselves during the past two years. For children, inheritance is very common and the younger the children are, the more they inherit. The amount of the private clothing exchange is greater than the formal market in Norway. Therefore, when the goal is a more sustainable clothing consumption we need to include the parts of consumption that are not only related to money.

Click here to read the full article (oda.oslomet.no).