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Scientific articles

Consumption Studies: The force of the ordinary

Consumer research deals with the acquisition, use and disposal of goods and services. Our workplace, SIFO, the National Institute for Consumer Research in Norway, dates back to the 1930s, when home economics and testing of… 

Sustainable clothing design: use matters

Many life cycle assessment studies document that the use period is the most resource-demanding phase during the clothing life cycle. In this paper, we discuss how design can help to reduce the environmental impacts of… 

Materialised Ideals: Sizes and Beauty

Today’s clothing industry is based on a system where clothes are made in ready-to-wear sizes and meant to fit most people. Studies have pointed out that consumers are discontent with the use of these systems:… 

Potential for environmental improvements in laundering

Life cycle assessment studies on clothes, detergents and washing machines show that the use period is usually the most energy-demanding period during these products’ life cycle, even higher than production or transportation phases. Laundering practices…