This paper addresses a main challenge for natural fibres; falling prices and increased focus on quantity versus quality. This is a challenge not only related to economic issues and profit, but is also unsustainable in…
This article was developed from the project ‘Valuing Norwegian Wool’ initiated by the Norwegian National Institute for Consumer Research to generate knowledge on how wool can contribute to sustainable textile consumption, and how value creation…
Cotton is the “natural” choice and the dominating material in bed linen and sleepwear in Norway as in many other European countries. Regulation of temperature and humidity are important for good sleep, but they are…
Suitable clothes are clothes that make the body socially accepted. The theme of this article concerns what people with deviant bodies do when suitable clothes are difficult to find; clothes that make their bodies fit…
Consumer decisions on clothing disposal are important from an environmental point of view, as they have an effect on the lifespan of clothing, as well as the potential for reuse and recycling. This article summarizes…
This article discusses the extent it is possible to delay clothing disposal through improved design, thus reducing negative environmental impacts. This has been done by including user centered design methods into more traditional quantitative consumer…
This chapter discusses the effects of end-of-life scenarios to the life cycle assessment (LCA) calculations. Consumers’ decisions in the disposal phase of clothing are crucial from an environmental point of view, as they affect the…
“Patched, louse-ridden, tattered—clean, beautiful, gem.” As children we recited this rhyme in Norwegian: “Lappete, lusete, fillete—ren, pen, edelsten,” as we picked petal after petal from a daisy. All the words can be understood as descriptions…
The textile and clothing industry is considered as one of the most polluting industries in the world. Still, the regulation of environmental hazards connected to the industry is very limited, and much responsibility is placed…
Marie Hebrok and Ingun Grimstad Klepp Abstract In this article, we explore in what ways consumers’ preconceptions of wool influence their ability to recognize it as a fabric. Do we know that it is wool…
The material is not just ‘a carrier of different types of symbols, but an active element in the practices. Bringing this to the fore requires new research methods. This article discusses a methodological approach, we…
Consumer decisions on clothing disposal are important from an environmental point of view, as they have an effect on the lifespan of clothing, as well as the potential for reuse and recycling. This article summarizes…