Ingun Grimstad Klepp and Ardis Storm-Mathisen
If you don’t follow fashion, you wear, like, sorta childish clothes(girl, aged thirteen)
I think about my age before wearing something that seems rather daring(woman, aged forty-one)
This article discusses the similarities and differences in how women in two different stages of life describe the relationship between fashion and age. The analytical approach is basically discursive, based on Norwegian teenage girls’ and adult women’s verbal accounts of clothing and clothing practices in conversational interviews undertaken in the late 1990s.
Prevailing discourses as to what represents a breach of clothing conventions are to be found in the ways young girls and grown women talk about clothes. When clothes are used in accordance with conventions and norms, they are not noticed much. However, when clothes are used in a way that differs from the norm, this can attract attention and provoke reactions. By comparing narratives of clothing provided by respondents of the same sex and approximately the same class background but of different ages, we gain access to material that is particularly well suited to illustrate the significance of age in conventions governing clothing and fashion.