PLATE – Pleasant, but disappointing
The Product Lifetimes and the Environment (PLATE) conference aims to be a conference that brings together leading researchers trying to address ways for us to align our consumption more realistically within our planetary means. But despite this, there was little will to discuss how product lifetime is related to environmental issues during the three hot summer days in Ålborg.
From SIFO Irene, Ingun, Kirsi and Lisbeth took part in the conference, and our experience was very much influenced by the fact that the two papers on the limitations of durability newly had been published.
As Irene wrote on LinkedIn:
‘After the results of our recent publications, we decided it was time to put the discussion about production volumes or quantities at the center of the table in an academic community mainly dedicated to extending the lifetime of products. Production volumes mediate the relationship between product lifetimes AND the environment (the full name of the PLATE conference). This is because the main environmental advantages of extending the lifetime of products would be the reduction of new stuff made, and this applies to all consumer goods. However, believe it or not, this is seldomly mentioned in this community. There is a lot about “product lifetimes”, but very little on “the environment”. ‘
Ingun, Kirsi, and Irene together with other scholars that have been active in this space Harald Wieser and Eléonore Maitre-Ekern organized a session that we hoped would bring in more critical views and also linking environment to lifetime. The organizers renamed the session and put it together with “Rebound effects” – making it a rather imbalanced mix. With all respect, rebound is both important and the presentations on this topic were very good. BUT…. Rebound is an unwanted side effect. We, however, wanted to discuss the missing evidence for the effects. How, when, if and in what way more durable products reduces environmental impact. Citing from the overview of sessions on PLATE’s website: “it is taken for granted that product lifetime extension (PLE) and durability lead to environmental and social benefits in line with circular economy objectives.
These advantages are expected to materialize in lower demand for new products by consumers and reduced volumes of production by industry“. The critical sessions hosted by Irene and Ingun were well attended, though some of the papers missed the mark, e.g. ‘designing for reduced material usage in a value chain’ echoes the old eco-efficiency measures, rather than approaches sufficiency. This shows both some openness and interest in the topic and that there’s a long way to go for the PLATE community to take the issue of volumes seriously. In our experiences, the younger scholars were open for our views, but we did not manage to have the discussion we aimed for. Have we missed something? Is there a (researched) link between “more durable” and “less” that we have missed?
Besides this, the conference was pleasant and filled with interesting people and topics and a lot the presentations were about wardrobes. Some examples: Aniko Gal’s talk “Connecting transition design and everyday fashion practices: a case of body change and the wardrobe” showed a good example of how life-events impact clothing longevity: documenting the changing relationship with clothing of women in Hungary and Italy throughout pregnancy, The study showed a changing perception of self, and highlighted cultural norms, e.g. the Italian women often changed their clothing style post-partum to conform to clothing norms dictated by motherhood: “I don’t want to look like a little girl anymore”.
In the talk “Hyper-Local Recirculation of Second-hand Clothing Through Donation-Thrift Networks” by Anika Kozlowski, Rachel McQueen, Liam Roy, and Charlotte Little, we learned about the informal secondhand clothing systems in Canada that have formed due to geographical obstacles and how these are focused on serving their communities, as opposed to the centralized facilities, that are focused on meeting daily quotas of product rotation in stores.
In their presentation “Gendered threads: Policy barriers to sustainable textile lifecycles”, Tiziana Ferrero-Regis and Chamari N. N. Pushpamali asked “Is textile policy gendered?”, highlighting how policies that are not scrutinised through a gender lens could perpetuate existing inequalities and create further gender disparities.
A particularly enjoyable part of conferences is meeting people who have read our work, or who we have worked with online. We all particularly appreciated meeting Hester Vanacker, who Kirsi mentors for a PhD on the intersection of clothing sustainability and just transition at l’ENSAM Paris, exploring how local upcycling centers can provide solutions to the global textile waste crisis. Through the research process, she critically examines colonial legacies within the scientific field, prioritizing action research methods appropriate to the local conditions in which the work is carried out.
Another person it was very nice to meet was Veerle Vermeyen, who also attending the Degrowth conference. She has published on an impressive wardrobe study with 156 Belgian individuals (and a lot of clothes, but presented two papers at the conference, one about unused garments showing that in wardrobe audit of 30 individuals in Flanders (Belgium) it was revealed that participants owned, on average, 169 garments, of which 138 were used in the past year (81%), and 90 were considered essential (53%). Participants’ perceived essential clothing needs varied strongly, ranging from 36 to 275 garments, or alternatively, 28% to 98% of their current wardrobe. She also presented a paper on clothing swap events. A lot to learn!
Lisbeth hosted the workshop “Exploring product lifetimes from a product ecosystem perspective”, where the participants were guided through a mapping of a furniture or clothing product’s ecosystem, taking into account other products the item may interact with, as well as the user and their life events through gradually adding prompts and prompt questions. Although limited by the 45-minute timeslot, the exercise effectively demonstrated the complexities of product lifetimes, encouraging a deep dive into a single product that participants expressed an interest in pursuing in other contexts. There is potential for developing this work further, in particular, to better capture the influence of product(ion) volumes on product lifetimes.
We went with a mission, but did not succeed. Good then that our thoughts have been picked up by others, such as Apparel Insider.
