Amazing international win!

Time to celebrate! Traditional costumes, the craftmanship and social practice from Norway, and summer farming (seter and fäbod) in both Norway and Sweden are now on UNESCO’s Intangible Cultural Heritage list!

This gives an unexpected boost to the Amazing Grazing project and puts some recent and older publications in a new light.

First and foremost a big congratulations to years and years of hard work from Norwegian and Swedish organizations to put these two intangible cultural heritage traditions on the radar of the global work with protecting the many disappearing or vulnerable cultural practices.

For summer farming at fäbod and seter: knowledge, traditions and practices related to the grazing of outlying lands and artisan food production, this is more related to cows and goats, and milking in Norway, however, the Cultural Ministry, when announcing the win on their web-page, chose a picture of (amazing) grazing sheep as their illustration! Traditionally, sheep in Norway were also integral in this practice. (As I can attest to, my father spent the summers of his youth at the family farm mountain seter, shepherding both sheep and cows.) It was the Swedish government, not the Norwegian, who fronted this application.

The Norwegian government, on the other hand, fronted the application of traditional costumes (bunad) in Norway, their craftsmanship and social practice.

The point is, for Clothing Research, that we need to understand ‘local’ dress better, and that the bunad is one of possibly many (or a few) dress practices where local is important, being very concrete and related to the material aspects (the textiles, the embroidery yarns, the sewing), but also the understanding of being ‘from a place’.  This is part of a concrete use of clothing that enables being a part of a geographic community, a fibershed. This is described in this paper on Local clothing: What is that and how an environmental policy concept is understood.

On the other hand, the bunad has also had an important role in keeping the Norwegian textile industry alive.

The under-pinning idea that clothing is culture, is important here, and a big win, and exactly what is missing in the EU textile strategy.

We also notice the rise of other similar inscribes into the UNESCO list:

  • The women’s ceremonial costume in the Eastern region of Algeria: knowledge and skills associated with the making and adornment of the ‘Gandoura’ and the ‘Melehfa’
  • Custom of Korean costume: traditional knowledge, skills and social practices in the Democratic People’s Republic of Korea
  • Craftsmanship of traditional woven textile Kente

The result of these two inscriptions will be a renewed interest in the cultural heritage, is assumed, but the organizations behind the applications have big plans for recruiting the younger generations and leveraging more interest both nationally and globally. 150 years ago, there were 100 000 summer seter or fäbo locations in Norway and Sweden, today there are 750 in active use in Norway, and somewhere between 200 or 250 in Sweden.

On the bunad side, the situation is brighter: there are 450 different traditional costumes in Norway, and an estimated 80% of Norwegian women own a traditional costume, and 20% of all men, this number is however, on the rise.

So what happens in the years to come, will be very interesting to follow!

New article published in the WOOLUME project

Big congrats in order! WOOLUME recently got some more good news: ‘We are pleased to inform you that “Thermoregulation and Soil Moisture Management in Strawberry Cultivation Mulched with Sheep Wool” by Jan Broda, Andrzej Gawlowski, Monika Rom, Tomasz Kukulski, Katarzyna Kobiela-Mendrek has been published in Applied Sciences and is available online’:

Due to its beneficial and unique insulating properties, wool mulch ensures a proper microclimate on the soil surface, preventing the overheating of the soil during the summer heat and protecting excessive cooling during cold nights. The wool spread on the soil surface minimises the fluctuations between the soil’s day and night temperature.

The fluctuations do not exceed 2–3 degrees on hot summer days, which are five times smaller than for the control plot. Due to its excellent absorption capacity, wool mulch ensures high rainwater retention, providing a humid environment during drought. The performance of the wool mulch in the soil thermoregulation and water retention is better than that of other organic mulching materials of plant origin. For wool, the temperature fluctuations recorded in summer are two times smaller.

The water retained in wool is released into the soil more slowly, ensuring a longer-term higher water content in strawberries’ root zones. In addition to being beneficial for plant growth, wool is difficult to biodegrade and maintain its properties for a long time.

The application of wool as mulch in strawberry cultivation was analysed to find a solution for the rational use of wool from mountain sheep. In the plantation, the experimental plots mulched with wool, straw, and bark were appointed. The plots were monitored during the experiment, while the soil temperature and moisture content were measured.

The data collected in two-hour intervals were analysed, taking into account air temperature and falls registered in the local meteorological station. Additionally, the progress of mulch biodegradation was tracked. The changes in the wool morphology that occurred by biodegradation were observed during microscopic examinations using the Scanning Electron Microscope (SEM). It was stated that wool mulch plays an essential role in thermoregulation of the soil surface, prevents the overheating of the soil during the summer heat, and protects soil against excessive cooling during cold nights.

The wool mulch minimizes the fluctuations between the soil’s day and night temperature. The fluctuations do not exceed 2–3 degrees on hot summer days, which are five times smaller than for the control plot. The wool retains large amounts of rainwater several times its weight. The water is then slowly released, providing the growing plants with a moist environment during a longer rainless period.

Moreover, wool is difficult to biodegrade and maintains its properties for a long time, lasting longer than one vegetation season. Compared to straw and bark, the temperature fluctuations recorded for wool are two times smaller, and its effectiveness in water management is considerably better. The beneficial impact of the wool mulch ensuring favourable conditions for strawberry growth was explained by the specific wool structure and its unique properties.

Read and learn!

Designa: Seeing design with new eyes

The Wool museum and universitty in Covilhã, Portugal hosted the Designa conference, where Clothing Research’s Ingun Grimstad Klepp and Kate Fletcher were both key note speakers. Here is their report:

Kate and I felt very honoured and privileged to be able to open this conference together. Both the importance of the environmental crisis and of textiles was taken as read in the conference, and this made it easy to talk to this diverse group of designers representing a range of disciplines from all over the world.

The overarching theme was citizenship, a challenging one in a time of decline of democracy and increasing differences and distrust. The first Designa conference took place in 2011 and the themes have always been important and challenging. It also felt special to be able to attend an in-person conference in the heart of Covilhã.

The town is characterized by its steep hills and lies tucked into the mountainside, and is a tourist destination, made clear by the pictures of skiers in our hotel lobby. The hotel’s name was Solneve (sun snow in Portuguese) and it felt an apt choice in which to host researchers from Norway! It is also the main urban hub for the region with a long industrial tradition, a place where textile history is embedded in every house and stone. The university and the wool museum hosting the conference are interwoven, making this a unique place for a conference. Kate was told, time and again, how Covilhã was the Manchester of Portugal. However, in Norwegian eyes, it is more reminiscent of Lillehammer. The closeness to the mountains with rich pasture landscapes, wool (not cotton as would have been the case with Manchester) and water for dyeing and power, all had more in common with Lillehammer – and possibly Leeds (sans mountains).

Nonetheless, the textile industry has been important to the development of the local university, similarly to Manchester and Leeds. Lillehammer lacks that aspect.

The building in which the conference took place was part of the wool museum and was originally the site of the Royal Textile Factory from the 1760s. The museum and the university have brought new life to the old industrial buildings. The new institutions are literally building on old textile production locations, layering on top on old terrasses, and wells previously used for dyeing and scouring, and all the other stages of production.

After a formal welcome, Kate’s and my keynotes opened the conference. The session was led by the director of the wool museum, Rita Salvado. In her talk, Kate explored design themes and actions of nature relations, extending the ideas of citizenship to include the greater-than-human world. I followed up with “Clothing consumers as citizens, and the role of design” where I ended with wool as an example of design for and by citizens, with the example of Tingvoll ull. It was a fitting and soft place to land in this wool-town.

While Kate lifts and expands on concepts, my perspectives are often rooted in the technical and practical realm, as well as including material and political aspects. We were both able to respond to the many questions that followed our key notes, a both felt this was rare moment for us and our clothing research colleagues in the audience, Irene Maldini and Ana Neto.

Other conference-goers included fashion and design students from the local university and researchers from many other corners of the world, including a group from NTNU, representing Norway and brought with them warm greetings from Mari Bjerk, in addition to many excellent thoughts and reflections on the presented material. The themes that were discussed were broad, with a lot of emphasis on AI and different forms of design of systems and social relations. This was made possible by a responsive and positive audience, who were given ample time to ask their many questions.

In between we were also able to tour the wool museum, which impresses with its size, content and engagement with the town’s citizens and visitors, adding to the interesting discussions between Rita, Irene, Kate and myself. Rita’s background as a textile engineer, paired with an openness and curiosity about how wool’s history can come more to the forefront in understanding the places geographically and for tourist development, made it easy to find common ground.

The last keynote speaker, Nuno Jardim Nunes, represented the impressive initiative, the New European Bauhaus, with the talk “Bauhaus of the Seas”, in which he emphasized the importance of interviewing non-humans, and with that made a nice connection to Kate’s keynote. Nuno spoke on how they feed sounds from sea dwellers through AI.

It felt like it was not the last time our paths will cross the warm and sometimes snowy Portuguese wool town: Covilhã.

Link to book of abstracts here (labcomca.ubi.pt)

The Good Wool Collective’s first webinar

A new initiative from Sweden has surfaced, The Good Wool Collective, started by Lisa Bergstrand. As part of their inaugural webinar, Australian Wool Innovation’s Angus Ireland and I gave talks.

The theme was the shortcomings of EU’s Product Environmental Footprint (PEF) and how it disadvantages natural fibers. The audience was mainly Nordic brands, but also some from further afield.

Lisa Bergstrand is a wonderful Swedish woman with an extensive design background who has embraced wool and its benefits, while Angus Ireland has been an important driver in the PEF process, and for wool’s sustainability credentials, and part of the ongoing work in PEFCRs.  He is Program Manager for Fibre Advocacy and Eco Credentials at AWI, with extensive experience in wool’s environmental impact and advocacy in EU sustainability initiatives.

During the hour and a half long webinar with breakout-rooms towards the end, Angus Ireland first described the role of the wool industry in the PEF process, but also the work outside ‘the box’ in Make The Label Count (click here), and who are key players in this landscape. Next, he went on to PEF’s 16 parameters, with details about shortcomings and how plastic waste and microplastic release are not accounted for. With recent publications from Nature (click here for access) and from Changing Markets Foundation, have more or less upended the arguments that we do not have enough knowledge on microplastic release during laundering (a main argument from industry), as the Precautionary Principle is now being called into action, as laundering only represents a microscopic percentage of the total release over time, according to the Nature study.

The endemic bad quality of data and questionable parameters were Angus Ireland’s main focus. He also brought into play Consumption Research Norway’s research that relates to duration of service, that France’s Ecobalyse has been sniffing around, alongside the natural fiber sector seeing a ‘French opening’ with ADEME’s approach (sorry, only Scandinavians will see the humor in a French opening).

There is hope, as Angus Ireland described, even though the new LCA commissioned and peer-reviewed, still has not been accepted un GaBi – the database used by the EU – a process that has taken close to two years with no results so far. The Holistic Durability Working Group in PEF for apparel and footwear will hopefully succeed in their work to make for a more even playing-field.

Next up was myself, questioning whether natural fibers will ever get a fair rating in LCAs. I did a historic backtrack to the Made-By assessment tool in 2011 (wool labelled as ‘red’, recycled polyester as ‘green’) and fast forwarded to the Pulse of Fashion Report in 2017, where recycled polyester is what consumers should be ‘enhanced’ to choose. Certainly, over cotton, but obviously over all natural fibers. Amazing Grazing and other wool projects, such as the Textile farmer were introduced to the audience.

Alternative thinking needed

Changing Markets Foundation recent report Fashion’s Plastic Paralysis: How brands resist change and fuel microplastic pollution, was also something I came back to, especially the implications for our health related to microplastics. This is, as Angus talked about, something that should enter under the precautionary principle, not be continually dragged out in endless debates and delaying tactics.

Talking about “durability” and the general misunderstanding that ‘more durable products’ are going to save the world, when we are drowning in products, I went on to talk about TPR and work by the OR Foundation, which has been inspired by the waste audit approach.

My talk then turned to the functional unit, and pointed to a new PhD (click here to access) that has raised the million-dollar question not addressed in PEF; what is actually the functional unit for apparel? Is it number of wears, really? I used the example of my bunad and my daughter’s imminent marriage (wedding dresses are worn once, at least by the first owner), and my national costume’s 50 years of service, while my daughter’s is inherited from my mom, so the functional unit and duration of service will be exponential. I chose my bunad for the event (first part) and another not-enough-worn for the second disco-dancing part, and the functional unit of feeling worthy, safe, socially acceptable and dressed for the occasion – delivered!

Summing up, it all comes down to common sense, which is currently lacking in the whole shebang, and that the small ray of hope is that France has understood that solutions and how one evaluates companies and products needs to address the business model that underpins everything, not the product-specific criteria. This was followed by passionate and very good questions and engaging break-out discussions, showing that once one gains insight into the process surrounding PEF, people in the industry understand that the EU is currently headed on a fast track in the wrong direction.

Some more thoughts on this theme can be accessed here, if you’re on LinkedIn.

Letter sent to the EU Council

Tanja Gotthardsen, a Danish anti-greenwashing specialist, Continual, and member of the advisory board for textiles at the Danish Consumer Council, Forbrugerrådet Tænk, has together with Professor Ingun Grimstad Klepp and Tone S. Tobiasson, penned a letter to the EU Council ahead of their vote on Green Claims Directive.

If the EU’s Green Claims directive is truly to become a silver bullet against greenwashing, it must, first and foremost, avoid contributing to greenwashing, which it stands in danger of doing, as the recent integration of references to the Product Environmental Footprint (PEF) for apparel and footwear (A&F) in the text, makes it possible to use this faulty tool for making green claims.

For us, it’s not a question of fibers or materials, but a question of consumers being misled by a tool of the EU’s own making. And the inclusion of PEF is truly premature, as it does not account for how apparel is actually, functionally worn and used – and use is, by far, the most important indicator for a garments environmental impact.

We therefore wrote in our capacity as researchers, concerned consumers, farmers, textile companies throughout the value chain, and NGOs regarding this potential damaging inclusion of PEF.

In the letter, which you can read here, we address specifically the numerous shortcomings of PEFCRs for A&F, which have been pointed to by many and certainly in the latest open public consultation. As it is far from clear how PEFCRs for A&F will be operationalized and this will be clear at the earliest in Q4 of 2024, we challenge the validity of including PEF as a potential system or tool for making green claims. That it is not mandatory, but still remains an option, is not acceptable as long as its final design is an unknown. 

The letter builds on decades of wardrobe research conducted and policy recommendations provided by SIFO and Continual, as well as many other excellent people. A big thank you goes out to all the wonderful co-signatories from research, civil society and industry, that managed to get back to us so swiftly – this was truly a race against the clock.

Slovool webinar: A full day of sharing knowledge

The Slovool project, a cooperation between Norway and Slovakia, enabled cultural exchange around the use of wool, and especially in national dress traditions. It was funded by the Bilateral Relations Fund for the Culture Program, through the Ministry of Investment, Regional Development and Informatization of the Slovak Republic from grants from the EEA and Norway.

The exchange was manifested in a full day of lectures and discussions online; and a recording is available on Amazing Grazing’s YouTube channel (available at the bottom of the page). Speakers from academia and the value chain for wool in the two countries shared insights based on historical developments, cultural practices and how the use of local fibers – mainly wool – had emerged and changed over time.

The main focus of the webinar: A Slovak sheep and its wool

110 people had registered online for the event, while 64 participated, many had said they wanted the recording, in order to watch later as they knew they would either be travelling or needed to watch the proceedings in their own time, due to language issues. Participants joined us from the Czech Republic, Poland, Germany, Hungary, Netherlands, Germany, UK, Italy, Romania, Spain, Portugal and of course the two hosting countries of Norway and Slovakia.

The event had been heavily marketed on social media, and therefore had in a short time gathered a lot of attention. The full-day sessions started with a welcome by Ingun Grimstad Klepp, Professor Clothing and Sustainability, Consumption Research Norway, Oslo Metropolitan University, followed by co-hosts Lubica Kováčiková and Alena Niňajová from OZ Naša Vlna, who wished everyone welcome in Slovakian.

Wool embroideries typical of Norwegian folk dress (or bunad). Photo: Kari-Anne Pedersen

The presentations were fast and furious, covering themes such as How the change from local spæl wool to merino in embroidery yarns impacted the bunad by Kari-Anne Pedersen, Norwegian Folk Museum to Wool in traditional Slovak folk costumes by Mgr.art Radoslava Janáčová and also The challenges of sourcing material for Slovakian folk costumes in a local value chain perspective by Mgr. Zuzana Kolcunová, both from ÚĽUV (The Center for Folk Art production). Embroidery yarns in wool had been important in both Norway and Slovakia, but changes in both the raw materials for the yarns and in the use of the folk dress, had many interesting differences that were explored.

Part of the exchange was also centered around the words used in the two languages, such as “bunad” for the Norwegian folk dress, and “sukno” for the Slovakian loden-like materials that are actually very common in both countries, called “vadmel” in Norwegian. There was also a surprising discovery when a “guba” material was shown, very common in Eastern Slovakia, worn mainly by men, which has sheep wool woven into the material itself. This is similar to the Nordic “varafell”, which became very popular during Viking times, as covers in the open boats, and still used today as boat rugs. In Slovakia, one of the companies working with local wool uses this technique in modern clothing, which one can see here.

The Guba is a woven material with wool woven in, we find the same in the Nordics, with the varafell.

In the afternoon session, juxtaposing the talk from Ingvild Svorkmo Espelien, founder of Selbu spinning mill (How local sheep breeds have contributed to rediscovering cultural expression in modern design) with the one from Martina Vozárová, founder and owner of Vlnárska Manufaktúra (The challenges of building up a wool value chain based on local Slovak wool, challenges of first Slovak mini-mill) gave a good snapshot of the differences between the two countries’ industrial opportunities for wool. Rounded off with the story of non-profit OZ Naša Vlna and the local Slovak wool brand MOKOŠA by the founders Ľubica Kováčiková and Alena Niňajová, this lead in to an engaged discussion.

Especially the theme of the ‘woolen circle’, where connections are the key element, a concept introduced by Ľubica and Alena – which ties nicely to for example Fibershed, a grassroot organization spreading quickly in Europe (though the idea comes from California, USA). Here, learnings from the Woolume project, another bilateral EEA grants project between Norway and Poland, were interesting for the listeners. We can actually thank this project for meeting with our Slovakian new friends!

A modern “guba” and products from MOKOŠA using Slovakian wool.

Questions from the audience came in both via the chat and by raising hands and asking directly, and these related to many different themes during the day: Is Norway self-sufficient when it comes to wool, how do the government subsidies work, what kind of rules apply for legal environmental standards from scouring in Slovakia, are Norwegian sheep herded in order to collect their milk, does Slovakia cooperate with other former Soviet states around wool, and many more questions.

One of the participants also shared this resource, that many downloaded, and it is accessible here.

Having organized the event in record-time, we are happy that it was such a success and that so many attended and engaged. We hope to continue our cooperation with Slovakia in the future, and hope the bilateral funding will continue to offer such fruitful exchanges!

To see the whole webinar, you can access the recording here.

The Slovool webinar

Friday March 15th, 9:30 – 12:00 and 13:00 – 15:30 CET. Online.

Link to register for participation: https://oslomet.zoom.us/webinar/register/WN_hyjlVft_S5et2l8WCVwHTw#/registration

9:30 Welcome by Ingun Grimstad Klepp, Professor Clothing and Sustainability, Consumption Research Norway, Oslo Metropolitan University

9:45 How the change from local spæl wool to merino in embroidery yarns impacted the bunad by Kari-Anne Pedersen, Norwegian Folk Museum

10:15 Wool in traditional Slovak folk costumes by Mgr.art Radoslava Janáčová, ÚĽUV (The Center for Folk Art production)

10:40 The challenges of sourcing material for Slovakian folk costumes in a local value chain perspective by Mgr. Zuzana Kolcunová, ÚĽUV (The Center for Folk Art production)

11:00 Discussion and reflections facilitated by Ingun Grimstad Klepp, Professor Clothing and Sustainability, Consumption Research Norway, Oslo Metropolitan University

12:00 – 13:00 Lunch break

13:00 Welcome back and summary of the morning session by Ingun Grimstad Klepp, Professor Clothing and Sustainability, Consumption Research Norway, Oslo Metropolitan University

13:15 How local sheep breeds have contributed to rediscovering cultural expression in modern design by Ingvild Svorkmo Espelien, founder Selbu spinneri.

13:40 The challenges of building up a wool value chain based on local Slovak wool, challenges of first Slovak mini-mill by Mgr. Martina Vozárová, founder and owner of Vlnárska Manufaktúra

14:00 Innovation and inspiration: Challenges of bringing local Slovak wool back to the market by Mgr. Ľubica Kováčiková and Mgr. Alena Niňajová, non-profit OZ Naša Vlna and founders of local Slovak wool brand MOKOŠA

14:30 Discussion and ways forward facilitated byTone Skårdal Tobiasson, journalist and woolly author

15:15 Summary by Ingun Grimstad Klepp, Professor Clothing and Sustainability, Consumption Research Norway, Oslo Metropolitan University

15:30 End

Removing the silk gloves and pulling a (historic) punch

Wardrobe and Climate was the over-arching theme for a CHANGE event at the Norwegian Folk Museum in Oslo: how we can convey historical knowledge about resource thinking, crafts and wardrobe joy in the museum’s costume collections. An academic hybrid conference morphed into a hands-on evening.

“How did they do it?” was the big question posed during the hybrid seminar during the day, where around 25 attended in person and the same number joined us virtually; and where Ingun Grimstad Klepp and Ingrid Haugsrud, both from Consumption Research Norway (SIFO) at Oslo Metropolitan University, spoke about two forthcoming papers. These are: Variety in dress: Norwegian and Swedish clothing 1780-1880, co-authored by Bjørn Sverre Hol Haugen, Marie Ulväng, Pernilla Rasmussen, Ingun Grimstad Klepp and Ingrid Haugsrud, and Towards a closet full of clothes, but nothing to wear: Wardrobe planning regimes in women’s weekly magazines 1908-2023.Here the authors are Ingrid Haugsrud, Ingun Grimstad Klepp and Vilde Haugrønning.

Ingrid Haugsrud presented findings from Norway’s oldest women’s magazine.

The headline was “Unused resources for CHANGE: Fashion, history and sustainability”, and the question was why does history matter? Why do we need to talk about historical practices in the discussion around the environmental impact of textiles and clothing? asked Professor Ingun Grimstad Klepp, before she then went into how dress-practices from Norway and Sweden during the 100-year period spanning from 1780 till 1880, could offer clues to variety without excessive wastefulness. The red thread being that when we have less clothes, we take much better care of them and assign them high value.

This was followed by Ingrid Haugsrud speaking about “A closet full of clothes, but nothing to wear. Wardrobe planning in Norwegian weekly magazines 1908-2023”, where her analysis of three time-periods in the history of Norway’s oldest surviving women’s magazine which is KK (Kvinner og klær), that started out as Nordisk Mønstertidning. The three main themes that emerged for early 1900s, 1970s and 2020s were: Making do with what one had and at the same time creating variety, mix and match wardrobes (creating an illusion of having more than one actually does) and finally “the capsule wardrobe” and cleaning out/ridding oneself of unused things. The latter having led to a waste colonialism issue in the global south as an unforeseen problem.

Else Skjold led the panel, engaging both the physical and the digital audience.

After the two talks speakers were done, they were joined in a panel by Bjørn Sverre Hol Haugen, Marie Ulväng and Pernilla Rasmussen, monitored by Else Skjold. Here Marie Ulväng pointed out that in the 19th century, a household-budget for apparel was as much as 1/4th of the total. Which is a far cry from today’s share.

Later the same day, many of the participants joined others for a hands-on behind-the-scenes deep-diving into old wardrobes and textile know-how. Participants guessed what materials were hidden in jars based only on how they felt to touch, and also the weight of two garments, an old wool skirt which had belonged to Åse Roe from Tinn in Norway and a silk dress woven in the 1750s, with several reincarnations in the 1800 and 1900s.

Hands-on research: Is it silk, viscose or…?

The audience was also invited to talk about their own wardrobes and clothes with Ingun and Ingrid in what evolved as a deep-dive in a theme that was brought forward during the hybrid seminar: a need for a better language about our wardrobes and what makes them sustainable. Watch and listen to the hybrid webinar by clicking here

Engaged participants discussing with Ingun and Ingrid.

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Woolume coming to its voluminous end

“Will I have to change my sheep?” was the first question Piotr Kohut had asked when the Center for Regional Produce in Koniaków was asked to be a partner in the Woolum bilateral project financed by Norway grants. The respect for keeping the sheep happy prevailed, and the project has amazing results, including a high-hanging award that recognized this as a ‘project for the future’.

The change from the first time the Woolume-team visited Koniaków, was marked. The products were more varied and more professionally displayed, and the optimism for the future virtually popped out of the walls. “We now know that what we have here for sale, also the wool, is 100% from our sheep. It has been a struggle, but now we are confident that we can deliver on this,” said Maria Kohut, who has been a powerhouse in the project.

The Center for Regional Produce in Koniaków, where we ended the conference.

It was the Beskid mountains that was the setting for the end-seminar, and through the network of Norway-grant projects (including the Portuguese hiWool project and the Polish craft school from Zamek Cieszyn), the plus-factor of meeting across disciplines and projects was exponential. As an end-exercise for the seminar, the Norwegian partners arranged a workshop on knowledge-transfer and ways forward, which garnered enthusiasm and ideas for further projects and cooperation, also with countries that so far have not – in a wool context – been blessed with Norway grant funding. Slovakia being one and long-overdue.  

There were more ‘hands-on’ workshops as well, related to the local lace-tradition that met us in every window in the small town, and even painted in large scale on house-walls. Maria Kohut’s take was to transfer this traditionally very delicate technique to wool and thus other applications.

The local lace traditions are very strong, and manifest themselves in local women producing lace, a local artist, Beata Legierska, who finds new and innovative ways of using lace in art and jewelry, and more.

When it came to applications, though, the whole work around fertilizing the soil with wool, using wool that has no use in other areas as mats and pellets for gardens, pots, city roofs, deserted open sores in the landscape from mining – the list seemed endless and so promising that any urban planner or someone trying to restore landscapes should be inspired. A visit to a local upstart company reinforced the impression: This area for development will be a major force in the future use of problematic wool that is currently burned, including shavings from skin and leather tanning.

Using wool for its best purposes rather than manipulating the market, the breeds or other things that compromise the well-being of the sheep was a recurring theme, and a major learning point from both earlier Norwegian wool projects and Woolume. The detailed testing from the Estonian-Norwegian bilateral project underpinned this (also under Norway grants), and there is now a comprehensive database to back this on all in all six sheep breeds. Much of the research in Woolume has also centered around the ‘best use’, so these two projects have major cross-pollination.

Wool pellets and wool that was used in experiments as fertilizer.

Revisiting the whole backdrop for the Woolume project, but also the local very dense and complicated history which in the past had delivered a rich cultural and economically viable industry that had made marks internationally, brings forward a lot of things to discuss in the light of EU’s textile strategy. The tapestry of history, economy and cultural elements that have shaped this for better or worse, is further described in Local, Slow and Sustainable Fashion: Wool as a Fabric for Change.

The proud Woolume team, from left Ingun Grimstad Klepp, Lisbeth Løvbak Berg, Katarzyna Kobiela-Mendrek, Monika Rom, Damian Chmura, Andrzej Gawlowski, Anna Salachna, Jan Broda, Ingvild Espelien and Maja Espelien. In front, from left Tone Skårdal Tobiasson and Maria Kohut.

With pride, Jan Broda who has led the project successfully for three years, told the conference that Woolume has been awarded a major Laureate prize, more specifically the Polish Smart Development Award in the category “Project of the Future”, from the Polish Intelligent Development Forum Foundation, Center for Intelligent Development. This is the reason cited for the prize: “for the achievements of the project, which may result in a positive impact on social and economic development. The award is granted for an open approach to promotion and communication with society, in order to present the importance of the benefits resulting from the implemented solution, and an attitude focused on actively maintaining a positive and interesting image of Polish science and research and development works.” Bravo!

EcoAge Roundtable in Brussels: A fair phase-out of fossil fuels from the fashion industry

The ethical issues are often discussed separate from environmental issues, it is high time they are discussed in the same room. Therefore, a huge thanks to EcoAge who arranged an important roundtable, and in the Parliament in Brussels, with the heading Calling for a fair phase-out of fossil fuels from the fashion industry.

Livia Firth, founder of EcoAge, introduced and moderated the roundtable. The will to find a common solution for the two issues was the most important element in the meeting, namely a just transition and the phasing out of the over-reliance on synthetics or fossil fuels in fashion. This was manifested with an alternation between people who worked in the different fields and with different ways in to the themes on the agenda. The seminar’s first two presentations were both from the Global south, Betterman Simidi Musaia and Yayra Agbofah, from Ghana and Kenya, virtual presentations that so obviously show the necessity of talking about a plastic reduction, and system change towards more global justice as one and the same. It was very clear from their talks that the environmental and health consequences are grotesque in the countries who receive our unwanted clothes and footwear.

While the fashion industry is heavily reliant on fossil fuels for energy and transport, what is less known is that most of the clothes we wear are also made from oil and gas. Synthetic fiber production uses the equivalent amount of oil per year as the entirety of Spain, and polyester production alone produces the equivalent of 180 coal-fired power-stations annually. What is more, synthetic fibers and plastics are emerging as the fossil fuel industry’s cash-cow – accounting for up 95% of future growth in demand for oil.

There is broad agreement and many good perspectives that the change we need is a systemic change and not a change of individual products. The systems perspective combines the need for change with a global equality perspective, and the need for reduction in quantity and plastification.

The presentation from SIFO was the one that most directly included a criticism of the EU strategy. Irene Maldini explained why the durability discourse falls short for clothing, by referring to research on clothing consumption as a system. This is based on Irene’s own work with clothing consumption and the ongoing work in Change. Ingun Klepp took over the baton by presenting the findings in Plastic Elephant (link here), with an emphasis on how the EU strategy’s emphasis on improvements at product level supports plastification and avoids addressing the main problem: Quantity. In conclusion, she explained how it is possible through regulation to target quantity, and used TPR (link to Targeted Producer Responsibility here) as an example of this. For all good regulation, knowledge is needed. It is therefore urgent to understand the problems better and develop methods suitable for this.

Through the EU’s focus on material durability (synthetics are stronger, and durability leads to accumulation if production volumes are not addressed), weight (synthetics are much lighter) and recyclability (plastics are easier to recycle, and recyclability promotes monomaterials, hence more plastics used), among others.

Many of the participants contacted Maldini and Klepp afterwards, saying that the focus they had was something they had not seen before, with the “proof” that focusing on durability, recyclability and other parameters the EU Textile Strategy does, will increase the amount of synthetics rather than reduce the influx. Also, other aspects of EU policy that is very much ignored in the Textile Strategy was also mentioned – how lack of a holistic approach is problematic. If we are to have “good clothes”, policy really needs to address the right issues.

Saskia Bricmont, MEP, who is Member of the Group of the Greens/European Free Alliance and the event sponsor, was clearly very engaged in the theme and it will be interesting to see how this can be brought forward in the EU.

Using waste as a resource for knowledge seems like an important way to go, and at Waste Norway’s seminar on October 23rd (link to event here), the latest we know about waste will be presented, from Svalbard in the north and of course also from other parts of Europe.