Review of clothing disposal reasons

Lisbeth Løvbak Berg on 19. October 2022

Authors: Kirsi Laitala and Ingun Grimstad Klepp, SIFO

Abstract

Garment lifetimes and longer serviceable life play important roles in discussions about the sustainability of clothing consumption.

A compilation of the research on clothing disposal motivations shows that there are three main reasons for disposal:

  1. Intrinsic quality (37%): Wear and tear-related issues such as shrinkage, tears and holes, fading of colour, broken zippers and loss of technical functions such as waterproofness.
  2. Fit (28%): Garments that do not fit either because the user has changed size, or the garment did not fit well to start with (for example due to unsuitable grading, insufficient wear ease or wrong size).
  3. Perceived value (35%): reasons where the consumer no longer wants the garment because it is outdated or out of fashion, or no longer is needed or wanted, or is not valued, for example when there is a lack of space in the wardrobe.

This shows that almost two-thirds of garments are discarded for reasons other than physical durability. Poor fit/design together with lack of perceived value by the owner are responsible for the majority of clothing disposals.

Physical strength is one of the several factors that are important if the lifetime of clothing is to be increased. However, it does not help to make clothes stronger if they are not going to be used longer anyway; this will just contribute to increased environmental impacts from the production and disposal phases. We do not need disposable products” that last for centuries. To work with reducing the environmental impacts of clothing consumption, it is important to optimize the match between strength, value and fit. This has the potential to reduce overproduction. Optimizing clothing lifespans will ensure the best possible utilization of the materials in line with the intentions of the circular economy.

Introduction

Garment lifetimes and longer serviceable life play important roles in discussions about the sustainability of clothing consumption.

Here we present the empirical findings summarized from the research that exists around clothing disposal. The review was originally conducted for the work with the development of durability criteria for Product Environmental Footprint Category Rules (PEFCR) for apparel and footwear. We believe this can be useful information for companies working to improve their products, and debate about clothing sustainability including the understanding of PEF.

We would like to thank Roy Kettlewell and Angus Ireland for their cooperation.

Method

The review includes empirical quantitative studies on clothing disposal reasons. The studies use varying methods, where online surveys are the most commonly used, but also two physical wardrobe studies are included. The way disposal reasons are studied varies as well. Many surveys ask for general, most common disposal reasons, while wardrobe studies and a few of the surveys focus on specific garments that the informants have disposed of. One of the online wardrobe surveys also asks for anticipated disposal reasons for specific garments instead of past behavior. All of the studies have been conducted between 1987 and 2020. The review excluded any studies that did not focus on disposal reasons or did not report results in a quantitative manner. In addition, it excludes a few lower-quality studies with methodological issues. In total 17 studies that fulfil the inclusion criteria were found.

Results

The review shows that clothing is discarded for many reasons. Table 1 summarizes the results and gives some information about the study sample such as where it was conducted and the number of respondents, as well as the main method that was used. Although there are differences between the surveys, they show a common feature. The results on disposal reasons could be placed in three main categories that were found in all reviewed studies: 1) intrinsic quality, 2) fit, and 3) perceived value, and an additional category for 4) other or unknown reasons. The categories include the following disposal reasons:

  1. Intrinsic quality: Wear and tear-related issues such as shrinkage, tears and holes, fading of colour, broken zippers and loss of technical functions such as waterproofness.
  2. Fit: Garments that do not fit either because the user has changed size, or the garment did not fit well to start with (for example due to unsuitable grading, insufficient wear ease or wrong size).
  3. Perceived value: reasons where the consumer no longer wants the garment because it is outdated or out of fashion, or no longer is needed or wanted, or is not valued, for example when there is a lack of space in the wardrobe.

StudyResearch design and sample sizeIntrinsic qualityFitPerceived valueOther / unknown
AC Nielsen (Laitala & Klepp, 2020)Survey in five countries, 1111 adults aged 18-64, anticipated disposal reason of 40,356 garments4413359
WRAP (2017)Survey in the UK, 2058 adults, 16,895 garments, disposal reasons per clothing category past year1842337
Laitala, Boks, and Klepp (2015)Wardrobe study in Norway, 25 adults (9 men and 16 women), 396 discarded garments50162410
Klepp (2001)Wardrobe study in Norway, 24 women aged 34- 46. 329 discarded garments31153321
Collett, Cluver, and Chen (2013)Interviews in the USA, 13 female students (aged 18 – 28). Each participant brought five fast fashion items that they no longer wear413821–
Chun (1987)Survey in the USA, 89 female students (aged 18 – 30). Most recent garment disposal reason.629569
Lang, Armstrong, and Brannon (2013)Survey in the USA, 555 adults. General garment disposal reasons.303139–
Koch and Domina (1997)Survey in the USA, 277 students (82% female). General disposal reasons and methods.293833–
Koch and Domina (1999) and Domina and Koch (1999)Survey in the USA, 396 adults (88% female). General disposal reasons and methods.213742–
Zhang et al. (2020)Survey in China, 507 adults (53% female). General disposal reasons.43192216
Ungerth and Carlsson (2011)Survey in Sweden, 1014 adults (age 16 – 74). The most common disposal reason.608219
YouGov (Stevanin, 2019)Survey in Italy, 992 adults, general disposal reasons.31242025
YouGov (2017a, 2017b, 2017c, 2017d, 2017e)Surveys in Australia, Philippine, Malaysia, Hong Kong & Singapore, in total 12,434 adults. General disposal reasons.3925297
MeanApprox. 20,000 adults34.125.831.412.6
Table 1. Summary of clothing disposal reasons in 17 consumer studies.

When the category of other/unknown reasons is excluded, the division between the three main disposal reason categories is quite similar, with intrinsic quality constituting about 37% of disposal reasons, followed by lack of perceived value (35%) and poor fit (28%) (Figure 1).

Figure 1: Clothing disposal reasons

Conclusion

A compilation of the research on clothing disposal motivations shows that there are three main reasons for disposal. Intrinsic quality, that is wear and tear and other physical changes of garments is the dominating disposal reason (37%), followed by lack of perceived value (35%) and poor fit (28%). This shows that almost two-thirds of garments are discarded for reasons other than physical durability. Poor fit/design together with lack of perceived value by the owner are responsible for the majority of clothing disposals.

Physical strength is one of the several factors that are important if the lifetime of clothing is to be increased. However, it does not help to make clothes stronger if they are not going to be used longer anyways, this will just contribute to increased environmental impacts from the production and disposal phases. We do not need “disposable products” that last for centuries. To work with reducing the environmental impacts of clothing consumption, it is important to optimize the match between strength, value and fit. Optimizing clothing lifespans will ensure the best possible utilization of the materials in line with the intentions of the circular economy.

References

Chun, H.-K. (1987). Differences between fashion innovators and non-fashion innovators in their clothing disposal practices. (Master’s thesis). Oregon State University, Corvallis. https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/v118rk195

Collett, M., Cluver, B., & Chen, H.-L. (2013). Consumer Perceptions the Limited Lifespan of Fast Fashion Apparel. Research Journal of Textile and Apparel, 17(2), 61-68. doi:10.1108/RJTA-17-02-2013-B009

Domina, T., & Koch, K. (1999). Consumer reuse and recycling of post-consumer textile waste. Journal of Fashion Marketing and Management, 3(4), 346 – 359. doi:10.1108/eb022571

Klepp, I. G. (2001). Hvorfor går klær ut av bruk? Avhending sett i forhold til kvinners klesvaner [Why are clothes no longer used? Clothes disposal in relationship to women’s clothing habits]. Retrieved from Oslo: https://hdl.handle.net/20.500.12199/5390

Koch, K., & Domina, T. (1997). The effects of environmental attitude and fashion opinion leadership on textile recycling in the US. Journal of Consumer Studies & Home Economics, 21(1), 1-17. doi:10.1111/j.1470-6431.1997.tb00265.x

Koch, K., & Domina, T. (1999). Consumer Textile Recycling as a Means of Solid Waste Reduction. Family and Consumer Sciences Research Journal, 28(1), 3-17. doi:10.1177/1077727×99281001

Laitala, K., Boks, C., & Klepp, I. G. (2015). Making Clothing Last: A Design Approach for Reducing the Environmental Impacts. International Journal of Design, 9(2), 93-107.

Laitala, K., & Klepp, I. G. (2020). What Affects Garment Lifespans? International Clothing Practices Based on a Wardrobe Survey in China, Germany, Japan, the UK, and the USA. Sustainability, 12(21), 9151. Retrieved from https://www.mdpi.com/2071-1050/12/21/9151

Lang, C., Armstrong, C. M., & Brannon, L. A. (2013). Drivers of clothing disposal in the US: An exploration of the role of personal attributes and behaviours in frequent disposal. International Journal of Consumer Studies, 37(6), 706-714. doi:10.1111/ijcs.12060

Stevanin, E. (2019). Fast fashion: il continuo rinnovo del guardaroba. Retrieved from https://it.yougov.com/news/2019/05/27/fast-fashion-il-rinnovo-del-guardaroba/

Ungerth, L., & Carlsson, A. (2011). Vad händer sen med våra kläder? Enkätundersökning. Stockholm: http://www.konsumentforeningenstockholm.se/Global/Konsument%20och%20Milj%c3%b6/Rapporter/KfS%20rapport_april11_Vad%20h%c3%a4nder%20sen%20med%20v%c3%a5ra%20kl%c3%a4der.pdf

WRAP. (2017). Valuing Our Clothes: the cost of  UK fashion.  http://www.wrap.org.uk/sites/files/wrap/valuing-our-clothes-the-cost-of-uk-fashion_WRAP.pdf

YouGov. (2017a). Fast fashion: 27% of Malaysians have thrown away clothing after wearing it just once. Retrieved from https://my.yougov.com/en-my/news/2017/12/06/fast-fashion/

YouGov. (2017b). Fast fashion: 39% of Hong Kongers have thrown away clothing after wearing it just once. Retrieved from https://hk.yougov.com/en-hk/news/2017/12/06/fast-fashion/

YouGov. (2017c). Fast fashion: a third of Filipinos have thrown away clothing after wearing it just once. Retrieved from https://ph.yougov.com/en-ph/news/2017/12/06/fast-fashion/

YouGov. (2017d). Fast fashion: a third of Singaporeans have thrown away clothing after wearing it just once. Retrieved from https://sg.yougov.com/en-sg/news/2017/12/06/fast-fashion/

YouGov. (2017e). Fast fashion: Three in ten Aussies have thrown away clothing after wearing it just once. Retrieved from www.au.yougov.com/news/2017/12/06/fast-fashion/

Zhang, L., Wu, T., Liu, S., Jiang, S., Wu, H., & Yang, J. (2020). Consumers’ clothing disposal behaviors in Nanjing, China. Journal of Cleaner Production, 276, 123184.

Deep diving into wardrobes provides important knowledge on clothes and their environmental impact

Lisbeth Løvbak Berg on 8. September 2022

Authors: Vilde Haugrønning, Ingun Grimstad Klepp and Anna Schytte Sigaard

Norway leads the way in methods for studying the use of clothing. This is knowledge that is important in sustainability studies of apparel.

How many clothes are there in our wardrobes? What is used a lot and what do you seldom wear, and why? Which clothes have the largest environmental footprint? What causes clothes to be cared for and repaired?

There are many unanswered questions when the desire is to understand the connection between the consumption of clothing, and climate and environmental impacts. We need to understand why someone has a wardrobe full of clothes and still nothing to wear. To answer these questions, methods that can reconcile the concrete material with the way we use, buy, repair, launder, choose and not least throw away clothes, are required.

The method called “wardrobe studies” is very central in studies of clothing’s environmental impact. Consumption Research Norway (SIFO) at Oslo Metropolitan University has been at the centre of the development of these methods for 23 years. Today, the method is included in research, teaching, product development and design worldwide.

Research in people’s homes

The method involves the researcher and informant going through the informant’s wardrobe piece by piece, together. In some studies, the entire wardrobe is reviewed and in others, selected parts such as passive clothes, leisure and sports clothes, or favourite clothes are specifically studied. When the clothes are reviewed, the researcher asks the same questions for each garment. This gives us opportunities to analyze differences in the way different garments are used.

The method is time-consuming but provides detailed and reliable knowledge. Ideally, we do this at the informants’ homes and thus also gain knowledge about details around the organisation, storage, laundering and care of the clothes.

Clothes are complex

Wardrobe studies are particularly suitable for studying practices that we often take for granted. The practices are important to understand in order to gain better knowledge of consumption patterns, and thus how they can be changed in a more sustainable direction. The special feature of the method is that the clothes are at the centre of the analysis.

Clothes are very complex materially, socially and culturally. They are made from most types of materials, from animals and plants, including metal and chemicals and increasingly plastic. They are used to camouflage the body, keep it warm, decorate, protect and show belonging to cultures, groups, places and positions in society. Clothes are important for self-respect, security and social participation.

In order to embrace so many different aspects and see them in context, methods are required which have the capacity to connect the actual material with the practices and their many different meanings, both for the individual and society.

What properties do the clothes have?

Wardrobe studies lead to more knowledge about the use of clothes. This stands in contrast to studies that are concerned with clothes related to fashion, often understood as the novelty value of the clothes. In such studies, some things are often excluded, namely the material properties of the clothes, as well as all the nuances in the relationship between the wearer of the clothes and the clothes themselves, and the interplay between the clothes in the wardrobe.

After conversations with people about clothes over several decades, we have rarely heard informants say that fashion is important to them, and it is much more common to say the opposite. Fashion is an aspect of our clothes, but for most people, there are completely different reasons for both what you buy and what you wear. Fashion can make it difficult to find something you like in the store, such as the colour you think suits you, or a shape that is perceived as flattering.

Few know how many clothes they own

To capture the material in wardrobe studies, various techniques are used to obtain information about each individual garment such as photos, interviews, registrations and technical analyses. This gives the advantage that the information becomes concrete and tied to both the material and social aspects, and thus not so dependent on words alone.

Clothing habits, like other parts of our daily lives, are something we don’t usually think about. Therefore, they are also difficult to put into words in a conversation or interview situation. It is easier to describe the clothes and how they are used when we talk about specific garments. It will then be possible for us researchers later to see the relationship between the clothes and the wearer, and pursue what lies behind the words.

Very few know the average age of their own wardrobe or how many clothes they actually have. We ask people about what they know and have a relationship with, but compile the information ourselves with national or global averages, or qualitatively based interpretations.

Knowledge to inform policy

Today, SIFO has several ongoing research projects with wardrobe studies: CHANGE, Wasted Textiles and Belong, all funded by the Research Council of Norway. Here the wardrobe studies are used to study how we use clothes for different occasions and the importance of variation in clothing habits, how we can reduce the amount of textiles and specifically synthetic textiles, and the importance of clothes for belonging.

In all projects, wardrobe studies contribute to important knowledge about the importance of clothing and textiles in our everyday lives. This knowledge is crucial to developing policies capable of drastically reducing climate and environmental impact, and at the same time ensuring everyone in the population has access to good clothing.

An important challenge in the work with clothing and the environment has long been very inadequate life cycle analyses (LCAs). Without knowledge of lifespan, disposable products are compared to clothes that are worn 500 times or more.

No one would argue that such a use of LCAs is correct, but going from this point of departure to finding methods to include lifespan in LCAs of environmental impact, is quite a challenge. SIFO has further developed the wardrobe studies method in a quantitative direction in order to obtain knowledge about global clothing habits suitable for such analyses.

Consumption is important

In these studies, we work with detailed information on 53,461 garments which gives the opportunity to ask questions about, for example, differences between different types of garments, fibres or what the clothes are used for. This is very relevant when the EU is now developing a new labelling scheme, the Product Environmental Footprint (PEF), which will include textiles. SIFO, therefore, contributes to the development of the rules specific to clothing in this labelling scheme. There, as in many other contexts, it is difficult to get the impression that consumption is important.

The work with wardrobe studies shows that in research it is not only important to develop good questions, but that the methods must also be adapted so that we researchers are able to deliver the knowledge that society needs. Climate and environmental problems cannot be solved without knowledge of people, society, politics and regulation. It is urgent to take the fact that we humans have created the problems seriously, but that we can also solve them. For that, we need more knowledge about ourselves and our habits and the way we use products that burden the climate and the environment a lot, such as apparel.

A comprehensive overview of research and projects that use wardrobe studies can be found on this web site and publications related to wardrobe studies can be found by clicking here.

This article draws on the following research:

Fletcher, K. and Klepp, I. G. (eds.) (2017) Opening Up the Wardrobe: A Methods Book. Oslo: Novus.
Klepp, I. G. and Bjerck, M. (2014) ‘A methodological approach to the materiality of clothing: Wardrobe Studies’, International Journal of Social Research Methodology, 17(4), pp. 373-386.
Klepp, I. G., Laitala, K., & Wiedmann, S. (2020). Clothing Lifespans: What Should Be Measured and How. Sustainability, 12(15).
Laitala, K., Klepp, I. G. and Henry, B. (2018) ‘Does Use Matter? Comparison of Environmental Impacts of Clothing Based on Fiber Type’, Sustainability, 10(7).
Laitala, K., & Klepp, I. G. (2020). What Affects Garment Lifespans? International Clothing Practices Based on a Wardrobe Survey in China, Germany, Japan, the UK, and the USA. Sustainability, 12(21), 9151.

Delivering EU Environmental Policy Through Fair Comparisons of Natural and Synthetic Fibre Textiles in PEF

Lisbeth Løvbak Berg on 25. May 2022

Make the Label Count Campaign: Simon J. Clarke, Ingun G. Klepp, Kirsi Laitala and Stephen G. Wiedemann.

Summary

Sustainability has become a priority objective for the European Union (EU). It is a key driver for policy development through the global leadership role the EU has taken in addressing climate change, decoupling economic growth from resource use, and the sustainable use of
resources. The global supply of textiles has been recognized by the EU as a major source of emissions and resource use; the sector has become increasingly reliant on fossil feedstocks to supply synthetic fibres, and the textile industry has been roundly criticised for unsustainable and non-circular consumption patterns.


The Product Environmental Footprint (PEF) system – which assesses a product’s environmental impact and provides consumers with information on that impact – has the potential to be paramount in directing the textile sector towards a sustainable system of production and consumption. However, the PEF system has not been designed to deliver the EU’s strategies and, without amendment, its application to the textiles sector risks undermining the EU’s laudable intent. The PEF system is designed to facilitate like-with-like comparisons, but assessment of textiles made from natural and synthetic fibres are not yet comparable because the impacts of forming natural fibres are fully accounted for, but omitted for fossil fuels. The single biggest sustainability issue for the textile industry is the growth in synthetic fibre production and the causally related rise in fast fashion. A PEF-derived comparison will not challenge the over-consumption of resources, and risks legitimising unsustainable consumption with an EU-backed green claim.


These limitations present a significant challenge to the delivery of both EU strategy and the PEF goal of providing fair comparisons of products based on their environmental credentials.


In combination, the characteristics of the textiles category, together with the limitations of PEF methodology, provide a strong argument for not comparing textiles made from renewable and non-renewable raw materials. However, achieving the EU Green Deal and circular economy objectives mandates a pragmatic approach; hence our analysis recommends methodological improvements to deliver EU environmental policy through fair comparisons of natural and synthetic fibre textiles in PEF. Addressing these limitations now will avoid
the same problems arising when PEF is applied to other product categories that compare renewable and non-renewable raw materials, such as furniture and fuel.

Click here to read the full report (makethelabelcount.org).

Acoustic Performance of Sound Absorbing Materials Produced from Wool of Local Mountain Sheep

Lisbeth Løvbak Berg on 26. April 2022

Katarzyna Kobiela-Mendrek, Marcin Bączek, Jan Broda, Monika Rom, Ingvild Espelien and Ingun Klepp

Abstract

Wool of mountain sheep, treated nowadays as a waste or troublesome byproduct of sheep husbandry, was used for the production of sound-absorbing materials. Felts of two different thicknesses were produced from loose fibres. Additionally, two types of yarn,ring-spun and core rug, were obtained. The yarns were used for the production of tufted fabric with cut and loop piles. During the examinations, basic parameters of the obtained materials were determined. Then, according to standard procedure with the use of impedance tube, the sound absorption coefficient was measured, and the noise reduction coefficient (NRC) was calculated. It was revealed that felt produced from coarse wool exhibits high porosity, and its sound-absorbing capacity is strongly related to the felt thickness. For thicker felt the NRC achieved0.4, which is comparable with the NRC of commercial ceiling tiles. It was shown that the crucial parameter influencing the sound absorption of the tufted fabrics was the pile height. For both types of yarns, when the height of the pile was increased from 12 to 16 mm, the NRC increased from 0.4 to 0.42. The manufactured materials made from local wool possess good absorption capacity, similar to commercial products usually made from more expensive wool types. The materials look nice and can be used for noise reduction as inner acoustic screens, panels, or carpets.

Click here to read the full article (mdpi.com).

Local clothing: What is that? How an environmental policy concept is understood

ingridha on 1. April 2022

Ingun Grimstad Klepp, Vilde Haugrønning & Kirsi Laitala

The textile industry is characterized by global mass production and has an immense impact on the environment. One garment can travel around the world through an extensive value chain before reaching its final consumption destination. The consumer receives little information about how the item was produced due to a lack of policy regulation. In this article, we explore understandings of ‘local clothing’ and how the concept could be an alternative to the current clothing industry. The analysis is based on fifteen interviews with eighteen informants from Western Norway as part of the research project KRUS about Norwegian wool. Five ways of understanding local clothing were identified from the interviews: production, place-specific garments, local clothing habits, home-based production and local circulation. We lack a language with which to describe local clothing that covers local forms of production as an alternative to current clothing production. As such, the article highlights an important obstacle to reorganization: local clothing needs a vocabulary among the public, in politics and in the public sector in general, with which to describe the diverse production processes behind clothing and textiles and their material properties.

Click here to see the article (ingentaconnect.com)

Textile Cleaning and Odour Removal

ingridha on 18. March 2022

Kirsi Laitala, Ingun Grimstad Klepp & Vilde Haugrønning

Consumers’ textile care practices today are characterized by frequent laundering. The importance of the removal of odours has increased, especially the smell of sweat. This chapter summarizes knowledge about removing odour from textiles. It provides information on suitable cleaning methods for different textile fibres and types of soils. The considered cleaning methods include laundering, stain removal, airing, hand wash, and professional cleaning methods. The cleaning result from laundering depends on water, washing temperature, length of washing cycle, types and amounts of laundry chemicals, and mechanical agitation applied. Textile material and type of soil that needs removal will determine the right mix of these factors.

Inherent fibre properties affect the soiling characteristics of garments. Comparisons of odours retained in textiles have shown that wool has the least intensive odour, followed by cotton, and synthetic polyester and polyamide garments have the most intense odour. Most textiles can be washed with water and detergents, which are more efficient in the removal of many odorous soils than dry-cleaning, but low-temperature laundering and/or lack of chemical disinfectants such as bleaches can contribute to odour build-up in textiles and in the washing machine. These aspects contribute to the environmental impacts of textiles.

Book chapter in Odour in Textiles: Generation and Control (taylorfrancis.com).

The Consumer Perception of Odour

ingridha on 18. March 2022

Ingun Grimstad Klepp & Kirsi Laitala

Human olfaction sense is one of the highly underestimated senses since historical times. Fortunately, this has changed in recent times, as the perception of odour or scent by people has received increasing attention through several research works from different scientific disciplines. Our sense of smell and scent affects our lives more than previously assumed, influencing how we think, act, and behave. Odours both evoke and create memories. The perception of odours is also culturally and situationally dependent. However, there is still a lot that we don’t know about the influence of odour or scent on an individual’s characteristics and odour studies are hindered by the lack of vocabulary. The effect of pleasant odour on the shopping behaviours of customers is one highly researched area, while very few studies have focused on body odour perception. Most of the time body odour is related to self-hygiene and cleanliness, but understanding about the complete social aspects behind odour perception by humans is still at an infant stage. This chapter reviews the current status of consumer research on body odour and environmental odour or scent perception. The chapter also addresses the role of textile materials on body odour perception.

Click here to see the book chapter in Odour in Textiles: Generation and Control (taylorfrancis.com)

Woolume: Potential new products from vacant wool

Lisbeth Løvbak Berg on 26. January 2022

Anna Schytte Sigaard, Lisbeth Løvbak Berg and Ingun Grimstad Klepp

Summary

This report gives an overview of the market for alternative wool products with the perceived potential to be made using vacant wool. The work is based on a desktop study and interviews with manufacturers and distributors, focusing on products made of wool and their qualities. The report is the second deliverable from work package 2 of the WOOLUME project. The main goal of WOOLUME is to explore different ways of using wool from the Polish Mountain Sheep to achieve better utilisation of resources and value creation. Producers were identified that use wool as a material for products in the following categories: cultivation, soil improvement, insulation and personal hygiene as well as other new and alternative wool products. Findings show a range of products that take advantage of the many properties of wool, both aesthetic and technical. They also show that wool has the potential to replace synthetic materials in several applications and create truly circular products when treated in a way that preserves biodegradability. Though Merino wool dominates the wool market, several producers make use of other, local wool qualities and the interest for using the vacant wool, often discarded as a mere by-product of meat and dairy production, is growing. However, there is further potential for optimising resource utilisation in using vacant wool, in particular, non-spinnable wool with a higher fibre thickness, in products where the fineness and spinnability of merino wool are not required.

Click here to read the full report (oslomet.no).

Durable or cheap? Parents’ acquisition of children’s clothing

ingridha on 28. May 2021

Ingun Grimstad Klepp & Vilde Haugrønning

Abstract

Parents are faced with a plurality of choices and concerns when it comes to the acquisition of clothing for their children. This paper explores how parents employ longevity in consumption of children’s clothing from a practice-oriented perspective. The material consists of 6 focus groups with 40 parents who have at least one child under the age of 18. The aim of the groups was to establish children’s clothing needs: how many they need of each garment, how long parents expect the garment to last and what they understand as quality in clothing.

The analysis shows that parents mainly opt for an ‘one or the other’ strategy; they choose what they understand as quality, often affiliated with specific brands, and accept paying more for the garment, or they mainly choose based on low prices, and expect less of the garment. Quality is evaluated based on the garments’ durability and function. More specifically, the parents measure the service lifetime of a garment based on the number of seasons it lasts, either in terms of wear and tear or the child growing out of it. The expected lifetime is defined by uncertain sources, from their own and friends’ experiences, and their desire to justify their own choices as well as routinised practices.

Our discussion section employs these findings and contextualise them within product lifetime discourses. By doing this, we provide knowledge about how quality is understood, and how brand and price are used as indicators. We show how lack of information about products, especially on garments, leads to uninformed consumption practices that have consequences for how quality and longevity are prioritised and understood.

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PLATE-2021_Klepp-and-HaugronningDownload

Consumer practices for extending the social lifetimes of sofas and clothing

ingridha on 27. May 2021

Vilde Haugrønning, Kirsi Laitala & Ingun Grimstad Klepp

Abstract

Consumers play an essential role in efforts to extend product lifetimes (PL) and consumers’ practices can determine how long and active lives products get. Applying the framework of Social Practice Theory, this paper argues that in order to suggest changes to how consumers can contribute to longer product lifespans, research needs to focus on consumer practices. The data material consists of 4 focus group interviews with 38 participants about household goods and 29 semi-structured interviews about clothing.

Previous research shows that consumers’ expectations of product lifetime has decreased, while satisfaction with products is relatively high, which may indicate that product break down and/or replacement is more accepted. Therefore, we argue, it is necessary to focus on social lifespans. Our findings show that products such as clothing and sofas often go out of use or are disposed of before their physical lifespan ends, and it is more common to donate or sell old clothing and sofas than buying the products second hand. There are a number of routinised practices, such as disposal of functional items, that are considered normal, which leads to less reflexivity of seemingly unsustainable practices.

The material in products, or the expectation to the material, is highly influential for practices that can extend the social lifespan, such as maintenance. We conclude that by understanding practices as integrated and influenced by elements of the material, social and cultural, policy interventions may have a greater impact on the social lifespan of products.

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