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Textile Cleaning and Odour Removal

Consumers’ textile care practices today are characterized by frequent laundering. The importance of the removal of odours has increased, especially the smell of sweat. This chapter summarizes knowledge about removing odour from textiles.

The Consumer Perception of Odour

Human olfaction sense is one of the highly underestimated senses since historical times. Fortunately, this has changed in recent times, as the perception of odour or scent by people has received increasing attention through several research works from different scientific disciplines.

Durable or cheap? Parents’ acquisition of children’s clothing

Parents are faced with a plurality of choices and concerns when it comes to the acquisition of clothing for their children. This paper explores how parents employ longevity in consumption of children’s clothing from a practice-oriented perspective. The material consists of 6 focus groups with 40 parents who have at least one child under the age of 18. The aim of the groups was to establish children’s clothing needs: how many they need of each garment, how long parents expect the garment to last and what they understand as quality in clothing.

The analysis shows that parents mainly opt for an ‘one or the other’ strategy; they choose what they understand as quality, often affiliated with specific brands, and accept paying more for the garment, or they mainly choose based on low prices, and expect less of the garment. Quality is evaluated based on the garments’ durability and function. More specifically, the parents measure the service lifetime of a garment based on the number of seasons it lasts, either in terms of wear and tear or the child growing out of it. The expected lifetime is defined by uncertain sources, from their own and friends’ experiences, and their desire to justify their own choices as well as routinised practices.

Consumer practices for extending the social lifetimes of sofas and clothing

Consumers play an essential role in efforts to extend product lifetimes (PL) and consumers’ practices can determine how long and active lives products get. Applying the framework of Social Practice Theory, this paper argues that in order to suggest changes to how consumers can contribute to longer product lifespans, research needs to focus on consumer practices. The data material consists of 4 focus group interviews with 38 participants about household goods and 29 semi-structured interviews about clothing.

Previous research shows that consumers’ expectations of product lifetime has decreased, while satisfaction with products is relatively high, which may indicate that product break down and/or replacement is more accepted. Therefore, we argue, it is necessary to focus on social lifespans. Our findings show that products such as clothing and sofas often go out of use or are disposed of before their physical lifespan ends, and it is more common to donate or sell old clothing and sofas than buying the products second hand. There are a number of routinised practices, such as disposal of functional items, that are considered normal, which leads to less reflexivity of seemingly unsustainable practices.

Reducing environmental impacts from garments through best practice garment use and care, using the example of a Merino wool sweater

Garment production and use generate substantial environmental impacts, and the care and use are key determinants of cradle-to-grave impacts. The present study investigated the potential to reduce environmental impacts by applying best practices for garment care combined with increased garment use. A wool sweater is used as an example because wool garments have particular attributes that favour reduced environmental impacts in the use phase.