This article discusses laundering practices around the world including alternative methods such as washing by hand, airing, steaming, and dry-cleaning. These methods, which have received little attention in research, are often more suited to products…
Reuse organised by non-profit and commercial actors is a strategy that recently received a lot of attention. This article discusses the question: what do we know about the amount of clothes that circulate outside the…
Sport and fitness are increasing in popularity, and so is awareness of body odor. Both are aspects people wish to gain control over, as promised by the marketing of sportswear with odor-controlling properties. This article…
This paper addresses a main challenge for natural fibres; falling prices and increased focus on quantity versus quality. This is a challenge not only related to economic issues and profit, but is also unsustainable in…
This article was developed from the project ‘Valuing Norwegian Wool’ initiated by the Norwegian National Institute for Consumer Research to generate knowledge on how wool can contribute to sustainable textile consumption, and how value creation…
Cotton is the “natural” choice and the dominating material in bed linen and sleepwear in Norway as in many other European countries. Regulation of temperature and humidity are important for good sleep, but they are…
Ingun Grimstad Klepp, Kirsi Laitala and Tone Skårdal Tobiasson Summary We have studied Norwegian and Swedish consumers’ experiences and perceptions related to using wool in bedlinen and sleepwear. We have used a variety of research…
Suitable clothes are clothes that make the body socially accepted. The theme of this article concerns what people with deviant bodies do when suitable clothes are difficult to find; clothes that make their bodies fit…
Consumer decisions on clothing disposal are important from an environmental point of view, as they have an effect on the lifespan of clothing, as well as the potential for reuse and recycling. This article summarizes…
This article discusses the extent it is possible to delay clothing disposal through improved design, thus reducing negative environmental impacts. This has been done by including user centered design methods into more traditional quantitative consumer…
This chapter discusses the effects of end-of-life scenarios to the life cycle assessment (LCA) calculations. Consumers’ decisions in the disposal phase of clothing are crucial from an environmental point of view, as they affect the…
“Patched, louse-ridden, tattered—clean, beautiful, gem.” As children we recited this rhyme in Norwegian: “Lappete, lusete, fillete—ren, pen, edelsten,” as we picked petal after petal from a daisy. All the words can be understood as descriptions…