Wasted Textiles Archives - Clothing research

Designa: Seeing design with new eyes

Ingun Grimstad Klepp on 29. October 2024

The Wool museum and universitty in Covilhã, Portugal hosted the Designa conference, where Clothing Research’s Ingun Grimstad Klepp and Kate Fletcher were both key note speakers. Here is their report:

Kate and I felt very honoured and privileged to be able to open this conference together. Both the importance of the environmental crisis and of textiles was taken as read in the conference, and this made it easy to talk to this diverse group of designers representing a range of disciplines from all over the world.

The overarching theme was citizenship, a challenging one in a time of decline of democracy and increasing differences and distrust. The first Designa conference took place in 2011 and the themes have always been important and challenging. It also felt special to be able to attend an in-person conference in the heart of Covilhã.

The town is characterized by its steep hills and lies tucked into the mountainside, and is a tourist destination, made clear by the pictures of skiers in our hotel lobby. The hotel’s name was Solneve (sun snow in Portuguese) and it felt an apt choice in which to host researchers from Norway! It is also the main urban hub for the region with a long industrial tradition, a place where textile history is embedded in every house and stone. The university and the wool museum hosting the conference are interwoven, making this a unique place for a conference. Kate was told, time and again, how Covilhã was the Manchester of Portugal. However, in Norwegian eyes, it is more reminiscent of Lillehammer. The closeness to the mountains with rich pasture landscapes, wool (not cotton as would have been the case with Manchester) and water for dyeing and power, all had more in common with Lillehammer – and possibly Leeds (sans mountains).

Nonetheless, the textile industry has been important to the development of the local university, similarly to Manchester and Leeds. Lillehammer lacks that aspect.

The building in which the conference took place was part of the wool museum and was originally the site of the Royal Textile Factory from the 1760s. The museum and the university have brought new life to the old industrial buildings. The new institutions are literally building on old textile production locations, layering on top on old terrasses, and wells previously used for dyeing and scouring, and all the other stages of production.

After a formal welcome, Kate’s and my keynotes opened the conference. The session was led by the director of the wool museum, Rita Salvado. In her talk, Kate explored design themes and actions of nature relations, extending the ideas of citizenship to include the greater-than-human world. I followed up with “Clothing consumers as citizens, and the role of design” where I ended with wool as an example of design for and by citizens, with the example of Tingvoll ull. It was a fitting and soft place to land in this wool-town.

While Kate lifts and expands on concepts, my perspectives are often rooted in the technical and practical realm, as well as including material and political aspects. We were both able to respond to the many questions that followed our key notes, a both felt this was rare moment for us and our clothing research colleagues in the audience, Irene Maldini and Ana Neto.

Other conference-goers included fashion and design students from the local university and researchers from many other corners of the world, including a group from NTNU, representing Norway and brought with them warm greetings from Mari Bjerk, in addition to many excellent thoughts and reflections on the presented material. The themes that were discussed were broad, with a lot of emphasis on AI and different forms of design of systems and social relations. This was made possible by a responsive and positive audience, who were given ample time to ask their many questions.

In between we were also able to tour the wool museum, which impresses with its size, content and engagement with the town’s citizens and visitors, adding to the interesting discussions between Rita, Irene, Kate and myself. Rita’s background as a textile engineer, paired with an openness and curiosity about how wool’s history can come more to the forefront in understanding the places geographically and for tourist development, made it easy to find common ground.

The last keynote speaker, Nuno Jardim Nunes, represented the impressive initiative, the New European Bauhaus, with the talk “Bauhaus of the Seas”, in which he emphasized the importance of interviewing non-humans, and with that made a nice connection to Kate’s keynote. Nuno spoke on how they feed sounds from sea dwellers through AI.

It felt like it was not the last time our paths will cross the warm and sometimes snowy Portuguese wool town: Covilhã.

Link to book of abstracts here (labcomca.ubi.pt)

Clothing Research at ESA 2024

Lisbeth Løvbak Berg on 11. October 2024

The European Sociological Association’s main biennial event this year took the clothing researchers to Porto!

When: 27th – 30th August 2024
Where: University of Porto, Portugal

Set on the beautiful backdrop of Porto, the main themes of the 16th ESA conference were “Tension, Trust and Transformation”. About 20 researchers from Consumption Research Norway SIFO participated in the conference this time around, which for a long time has been a very important arena for the institute, in particular, through the Sociology of Consumption Research Network.

Between sessions, we also had time to visit the city, eat some Francesinha and get acquainted with the chickens living on campus.

Four presentations from the SIFO Clothing Researchers

In the session ‘Clothing consumption 1: Fashion’, Vilde Haugrønning presented the paper ‘Gender Dynamics in Clothing Consumption: Examining the Inflow and Outflow of Clothing from a Practice Oriented Perspective’ based on results from the wardrobe studies of her PhD project in the CHANGE project.

In the session ‘Clothing consumption 2: Identity’, Anna Schytte Sigaard presented her paper ‘Social Practices and Identity-Work: Life Course Changes as Drivers for Textile Disposal’ based on results from the wardrobe studies of her PhD project in the Wasted Textiles project.

In the session, Imaginaries of Consumption, Lisbeth Løvbak Berg presented a paper from the IMAGINE project, “Futures Literacy: Norwegian imaginaries of food and clothing consumption”, co-written with Justyna Jakubiec and Atle Wehn Hegnes. The paper explores how futures literacy of food and clothing consumption is exhibited in the material collected in the project, across the three stakeholder groups, consumers, businesses and policymakers.

In the session ‘Clothing consumption 3: Sustainability’, chaired by Anna, Kirsi presented the paper ‘Wardrobe Revelations: Rethinking Repair Practices and Clothing Consumption’. The paper is based on survey data collected in the CHANGE project.

In the same session, our research friend, Réka Tölg, PhD Candidate at Lund University, also presented the paper ‘Caring Circularities: Enacting Circular Consumption by Caring for and with Clothes’, co-authored with Christian Fuentes.

You can read more about the conference by clicking here (europeansociology.org) and the abstracts from the SIFO clothing researchers’ papers below.

Conference Abstracts

Futures literacy: Norwegian Imaginaries of Food and Clothing Consumption

Lisbeth Løvbak Berg, Justyna Jakubiec & Atle Wehn Hegnes

UNESCO has championed futures literacy since 2012, highlighting its importance in the context of imagining alternative futures and directing change towards desirable futures. It follows that futures literacy allows people to actively engage with the plurality of images of the future and relate them to their own choices and ideas of (un)desirable futures. While this includes understanding the role of the future also in people’s everyday consumption practices, which inevitably play a major role in the green transition, efforts are largely focused on policy planning, business innovation and higher education. We, therefore, ask what level of futures literacy Norwegian stakeholders exhibit related to food and clothing consumption. Based on stories collected from 137 Norwegian consumers, advertisements, and business strategy and policy documents, we highlight the different stakeholders’ narratives of food and clothing consumption to compare their engagement with present imaginaries of future consumption. We find that businesses and policymakers display a higher level of future literacy than consumers. In general, the narratives of food consumption are richer and more well-developed than those of clothing consumption: business and policy documents’ narratives of sustainable clothing futures are limited to the repeating narrative of ‘repair, reuse, recycle’, whereas food consumption narratives range from self-sufficiency to alternative protein sources. The latter suggests a higher level of future literacy, which may reflect a more mature discussion of food futures: adversely, the lack of attention to alternative forms of clothing consumption decreases the likelihood of a larger transformation of clothing consumption patterns.

Gender Dynamics in Clothing Consumption: Examining the Inflow and Outflow of Clothing from a Practice Oriented Perspective

Vilde Haugrønning

The present-day consumption of clothing is marked by excessive production and consumption, leading to issues of water scarcity, microplastic pollution, chemical contamination, CO2 emissions, and textile waste. In order to mitigate the environmental impact of clothing, there is an urgent need to examine the factors influencing the high volume of garments in wardrobes.
This study explores the influence of gender and age on clothing consumption based on a qualitative and quantitative wardrobe study of 15 households in Norway from a practice oriented perspective. Each household had a man and a woman living together as partners to enable a gendered comparison between couples that take part in many of the same practices and share the everyday life. In the wardrobe study, the participants conducted a counting exercise of all the garments they owned, including underwear, socks and accessories. Following this, each participant was asked to register all inflow and outflow of clothing for 6 months.
The analysis focus on the turnover rate of clothing and employs Evan’s (2019) six moments of consumption that focus on processes of acquiring and disposing in relation to practices. Preliminary findings show that female participants acquired a higher quantity of clothing compared to male participants. However, age also play a significant role in determining the turnover rate of clothing. The study highlights the social mechanisms and gender dynamics that shape clothing consumption patterns and challenges the prevailing studies on clothing and fashion that often overlook the nuanced practices and actions that influence clothing volumes.

Social Practices and Identity-Work: Life Course Changes as Drivers for Textile Disposal

Anna Schytte Sigaard

In this contribution, the complex interconnections between social practices and textile consumption are explored. Based on wardrobe interviews in 28 Norwegian households, investigation is carried out of the influence of two major life course changes, cohabitation, and parenthood, on disposal of clothing and other textile items. In the transition from living alone to cohabitation, it is found that the disposal of clothing and textiles emerges not only as a functional act but as a symbolic act of divestment. Spatially and temporally separated practices, such as pre-move closet purges and post-move decoration, underscore the profound identity-work involved in this transition where discarded items come to symbolize remnants of single life. Parenthood introduces a challenging balance between environmentally conscious practices and time constraints, unveiling compromises made in sustainable practices amidst the demands of parenting. The disposal of impractical gifts and inherited baby clothes reflects the negotiation of a new parental identity. In this contribution, the importance of individual reflexivity in the negotiation of identities during major life transitions is emphasized. Thereby, it contributes to expanding the understanding of clothing and textile consumption as both routinized and mundane practices at the same time as involving intentional and reflexive discursive activities.

Wardrobe Revelations: Rethinking Repair Practices and Clothing Consumption

Kirsi Laitala

Global clothing production and consumption pose significant challenges to environmental, social, and economic sustainability, particularly driven by the fast-fashion business model linking the global North and South. This study, based on a Norwegian consumer survey (N=1200), investigates factors influencing volumes of clothing consumption. Analyzing acquisition, ownership (wardrobe size), and disposal volumes, principal component analysis (PCA) factor extraction was used to identify key constructs related to respondents’ preferences and perceptions of clothing acquisition, use and repair practices.
Gender and age emerge as pivotal determinants, with women reporting higher acquisition, ownership, and disposal levels than men. Those in their 50s possess the largest wardrobes, while younger individuals exhibited a higher frequency of clothing acquisition and disposal, and thus higher turnover rates of their wardrobe contents. Surprisingly, the study reveals that higher repair intentions or focus on quality do not correspond to reduced consumption. These counterintuitive results challenge conventional assumptions about the relationship between these practices and overall consumption. Similarly, factors such as the allure of sales, impulse buying, and the desire to appear well-dressed contributed to increased consumption levels, emphasizing the influence of psychological and social factors.
The lack of correlation between reduced consumption and the intention to focus on buying fewer quality items and repairing more implies a need for alternative strategies that consumers can apply to address their consumption levels and related sustainability challenges in the fashion industry. This research emphasizes the urgency of reevaluating current practices and fostering a more sustainable and conscientious approach to clothing consumption.

TPR brought forward in What Fuels Fashion? Report

tobiasson on 5. August 2024

In the recently published report, What Fuels Fashion?, issued by Fashion Revolution, Consumption Research Norway SIFO’s suggestion for a Targeted Producer Responsibility method has received substantial attention alongside the Plastic Elephant report. In addition, the ruling by the Norwegian Consumer Authority against the Higg consumer-facing label also is brought forward.

All in all, What Fuels Fashion? gives much attention to the research from Oslo Metropolitan university, which is an important part of the Wasted Textiles project. What Fuels Fashion? is a single-issue, special edition of Fashion Revolution’s annual Fashion Transparency Index. They have reviewed 250 of the world’s largest fashion brands and retailers and ranked them according to their level of disclosure on climate and energy-related data in their own operations but primarily in their supply chains.

A key finding is that there is hardly any transparency around over-production. “The fashion industry wants to have its cake and eat it too. Most big fashion brands (89%) do not disclose how many clothes they make annually. Alarmingly, nearly half (45%) fail to disclose neither how much they make nor the raw material emissions footprint of what is produced, signalling the industry prioritises resource exploitation whilst avoiding accountability for environmental harms linked to production.”

On page 36 in the report, we can read: “Governments are now cracking down on greenwashing. In addition to investigations into several brands’ environmental claims taking place in the UK and Australia, the Norwegian Consumer Authority ruled the Higg Materials Sustainability Index (Higg MSI) unlawful to support such claims from retailers. These actions, which have resulted in accountability, illustrate why transparency is crucial to enable change. Nonetheless, the need for robust evidence-backed claims remains a persistent issue.”

Furthermore, on page 38, we find this quote: “Already we are seeing that overestimating the importance of garment durability and underestimating the environmental impact of overproduction is shaping the policy landscape. Research by Oslo Met University reveals the “Plastic Elephant in the Room” – which critiques the EU’s Sustainable Textiles Strategy, particularly its focus on durability. The research argues that the most effective way to reduce the fashion industry’s environmental impact is to cut production volumes rather than merely extending product lifespans (and that focusing on durability unintentionally supports synthetic fossil fuel-derived fibres).” Let’s hope someone from DG ENVI and DG GROW actually read this report!

On page 39, the report has a full-fledged explanation of TPR as a viable alternative to EPR (see illustration). Which is good news for the on-going discussion on how we can make fast fashion actually ‘out of fashion’ with regulatory instruments, and halt business as usual. Being taken seriously in such an important report, will hopefully garner further attention to SIFO’s research.

Socks – the most neglected of all garments

tobiasson on 5. June 2024

Master student Maria Kupen With with her two supervisors on either side.

Maria Kupen With’s Master thesis is entitled A new narrative of Neglected Socks. An exploration of new value creation and narratives for materials through creative fashion practice. She recently delivered her Masters at the Department of Art, Design and Drama – Fashion and Society – at OsloMet.

Inspired by the preliminary results from Anna Schytte Sigaard’s PhD in Wasted Textiles, Maria Kupen With decided to work with socks – the item discarded in the largest quantities and the worst condition. Socks are so intimate and used socks are not sold in second-hand shops, maybe not even shared for fear of contamination. If these could be upcycled, then what could not be?

Her practice-led approach included collecting socks from friends and family and a local charity, analyses of the socks’ condition, their disposal reasons etc., and creative exploration of the material and its potential. She created prototypes and a pre-exhibition to confront viewers with the transformed material – in the form of a jacket-tent, sweaters and textured pieces – and registered their potential to elicit emotional responses and challenge current attitudes and perceptions of discarded and worn-out materials.

The thesis touches upon our relationship with nature through cleanliness, bacteria, bodily fluids, as well as pilling and other signs of wear, and how this can change when engaging with the objects, as Maria herself experienced in the practice of making from worn socks, going from thinking they are “icky” to deciding to wear her own pieces. The visitor of her pre-exhibition also reflected on their relationships with second-hand clothing usage more broadly. The thesis hence uses design to create both value and discussions around value, a much needed perspective in a throw-away consumer culture.

Maria Kupen With was supervised by Lisbeth Løvbak Berg at SIFO and also Siv So Hee Steinaa. In the photo we see the three of them at the Master’s exhibition, enveloped in Maria Kupen With’s work.

New method to capture relationship between properties and use

tobiasson on 18. April 2024

Dresses that are picked out by consumers to be discarded

Waste audit interviews: A method for understanding the link between intrinsic quality and apparel lifespans, is the latest publication from Consumption Research Norway SIFO at Oslo Metropolitan University, co-authored by Kirsi Laitala and Ingun Grimstad Klepp.

New proposed regulation of clothing and textiles in the EU necessitate a deeper understanding of the products, encompassing their usage patterns, duration of use, and strategies for prolonging their lifespan and enhancing utilization rates. SIFO has therefore developed a new method for this purpose, and are simultaneously asking for funding to do studies based on the method, in order to guide the regulation processes for clothing and textiles.

The method is based on the many years of research in this sector, pioneered through wardrobe studies, and lately enhanced by waste audits of different waste streams. The former method is extremely rich in data-collection, but very costly; the latter captures data by casting the net wider, but with less detail about how long the service life has been. Further, the method connects the real use of clothing with results measured in a laboratory related to physical durability. This approach shows that it is feasible to measure the use phase objectively, something policy makers, the industry and research organizations advising policy have so far deemed to be “difficult” or “impossible”.

This note gives an overview of the method and the project proposal, with a rough budget estimate.

The note can be accessed and downloaded here.

Download the document here Download

TPR gets some serious airplay

tobiasson on 1. April 2024

Volumes, policy measures and Targeted Producer Responsibility all fitted into discussions the week before Easter, where some of us jumped back and forth between Webex, Zoom and Teams, recordings and live webinars. The take-aways are that several policy tools are mired in antiquated ideas that seriously need updating from research, and that the conversations around volumes and sufficiency are what actually can drive change.

STICA’s Climate Action Week coincided with intense webinars from EU’s Joint Research Center on ESPR’s stakeholder review and also PEFCR for apparel and footwear’s open hearing, presented by the Technical Secretariate’s lead. Yes, it was dizzying, but most importantly, Targeted Producer Responsibility and questions surrounding how EU actually plans to address the issue of volumes and degrowing the sector did got airplay.

Kerli Kant Hvass, who is one of our Wasted Textiles partners, presented Targeted Producer Responsibility during the session on the obstacles facing new circular business models during STICA’s Climate Action Week, hosted by Michael Schragger from Sustainable Fashion Academy and lead for Scandinavian Textile Initiative for Climate Action (STICA). In the session Circular Business Models Are Critical for Climate Action – So What Is Preventing Them from Becoming Mainstream? she explained the concept, and continued her argument during the panel discussion towards the end:

“Focusing on the product and assuming this will result in sustainability has serious limitations. Instead, collecting data in the waste streams, and establishing if a product has been used for half a year or for ten years, actually establishing its duration of service (DoS), can give the database for modulating fees.”

TPR got nods

We noticed that Maria Rincon-Lievana, from the EU Commission and DG ENV nodded a lot when Kerli repeated this. Sarah Gray from UK’s WRAP, who is wrapping up a PhD on to what degree circular business models actually have climate and environmental impact, wholeheartedly backed Kerli’s call for dating products in order to gain data on the actual DoS of products for comprehensive LCAs.

Sadly Paola Migliorini, also from DG ENV, did not hear when Luca Boniolo from Environmental Coalition on Standards (ECOS) said the following in the session on The Legislative Race Is On: Legislation & Regulation in the European Union (we can only hope she reheard the entire session later):

“Labelling regulation presents an opportunity (…) for instance introducing the production date on the label (…) we can know how long the product has been circulated at the end of life. If we do waste audits, we can estimate the DoS to understand was it used to 10 years or was it used for two weeks and then it was discarded and it can also support consumers in knowing that they have the right of a legal guarantee from the purchase date of two years during which if the product fails under normal circumstances, they have the right of it being repaired for free.”

He said much of the same during the session on Sufficiency, To Green-growth, Overconsumption & Degrowth: Can Sufficient Emissions Reductions Be Achieved in the Current Paradigm?

“EPR can for instance be based on how long the product was on the market based on waste audits and the date of production, and thus we can modulate who will have to pay a higher fee. We need to incentivize the reduction of the volumes placed on the market.”

This is the whole idea behind TPR, and even if Luca did not specifically mention TPR, he was voicing the principles behind it.

Old-fashioned or not fit for purpose, or both?

So, what is old-fashioned about the approach the policy-makers are taking? What are the tools that are not fit for purpose?

As it was ESPR and PEFCR we were lectured on the same week, the following thoughts arise.

ESPR (Ecodesign for Sustainable Product Regulation) clearly is based on the faulty assumption that 80% of a product’s environmental impact is decided in the design phase. So, it is intertwined with predicting for example durability, repairability, recyclability and thereby assuming DoS. The problem is, as SIFO research shows, only one-third of textile products or apparel go out of use because they are used up, so if ESPR is going to eco-modulate EPR fees (which seems to be the idea) this will be based on pure guess-work, or what could be more diplomatically called predictions.

TPR suggests the opposite, building the eco-modulation on what becomes waste prematurely and modulated ‘against’ what captures value in the new business models, as Kerli so well described in her presentation.

The hen or the egg?

For PEFCR (Product Environmental Category Rules) the problem is that they are meant to underpin ESPR, but JRC have actually not decided if they are fit for purpose, they said as much in their presentation. So, currently PEF seems to be in limbo, perhaps only fit for Green Claims (Baptiste Carriere-Pradal said as much in his presentation, but also hinting that ESPR would have to use PEF).

PEF is not aiming to be a consumer-facing label, only a set of 16 “frankenproducts” (12 for apparel, four for footwear) which you as a company can compare your product to, and say if your product is “greener” than the “frankenproduct” based on very strict LCA parameters. The data-base that these parameters are resting on, have serious data issue, and may be why France when presenting their “amost-PEF-compatible” label, have taken out one of them (physical durability), In addition, France also is not making GHG emissions the most important parameter – counting for 1/4^th of the ‘score’, which PEF currently does.

The main problem, though, is understanding. Consumers understanding what and why.

Simply: In ESPR there is a demand for recycled content, and this is heavily stressed. During the sessions, I asked simply “why?” and presented the latest IVL report with a 1.3% climate reduction for large-scale recycling in the EU. What also surfaced during the week was that only 11% of EU’s population want recycled content. So, win-win or lose-lose to demand recycled content?

Apparel for real life or for bureaucratic purposes?

The issue then feeds into PEF, and how the scores of the “frankenproducts” actually have meaning when talking about real life. Why are stockings, socks and leggings the same “frankenproduct”? What are sweaters actually – when we all know they differ enormously and also their function. It seems, in the end, that everything is a desktop solution for real life actualities.

Having good clothes that are fit for purpose, not apparel that fit policy purposes, should be the goal. They will be used the longest and deliver on DoS. Using ESPR, with PEF as the underpinning logic, will not at all help either the environment, climate change or Europe’s consumers.

So, all in all, listening to the STICA webinar, so well organized by Michael Schragger, gives better insight on where we need to go, than both the JRC organized webinar (which sadly is not publicly available even if it was recorded) and the PEFCR webinar (which can actually be accessed), put together. EU still needs to get their heads around that it’s not at the product level, but at the systems level, that change needs to happen. Let’s hope STICA gave them food for thought.

Used but not used up – what do we know about textile waste?

tobiasson on 23. October 2023

Ingun Grimstad Klepp presenting the findings from the Plastic Elephant

If you are interested in the findings presented during the hybrid seminar, the video and the presentations are now available.

Both the volumes of textile waste, and the interest in what to do with it, is growing. Fortunately, knowledge about what textile waste consists of is also growing, as is the interest to regulate the sector.

In this webinar, we will summarize several recent reports on textile waste in Norway and other countries, as well as a report that examines whether environmental strategies take seriously the fact that if the textiles are to be used up, then less must be produced. The clothes we dispose are often used – but far from used up.

– How can disposed textiles be used in the best possible way to ensure new use, and what kind of knowledge enables us to reduce the amount of used but not used up textiles?
– How much textiles, especially synthetics, are disposed in Norway? What does wasted textiles consist of, why and how are they disposed?
– Which regulatory measures will can be implemented in order to reduce the volumes of textile waste?

Click here to see the video (link).

Click here to find the PDFs of the presentations (link).

This is an open dissemination seminar under the Wasted Textiles research project at SIFO, OsloMet, funded by the Research Council of Norway and the Norwegian Retailers Environment Fund.

The Plastic Elephant tramples into the international conference room

tobiasson on 6. October 2023

Presenting the Plastic Elephant report on stage in Biella.

The opening session at the Natural Fiber Connect conference in Biella, Italy at the very end of September, put the increasingly frequently mentioned elephant in the room center stage, namely overproduction and the plasticization that characterizes the textile industry.

The fact that the Italian Minister of the Environment opened the conference with a video greeting testifies to how important the textile industry is to the Italians, and not least how seriously they take the environmental problems that the same industry stands for. But in contrast to the industry as a whole, they have a great understanding that production, and particularly of synthetic materials, must be reduced considerably – which means more expensive textiles and more focus on natural fibres. This is music to the ears of the Italian industry, but also to natural fiber representatives who had gathered in Biella: cashmere, alpaca, wool, cotton and silk producers from farm level up to spinning mills, weaving mills and other industries.

Weighting the environmental burden

The key note speech was given by Veronica Bates-Kassatly. In contrast to Make The Label Count’s approach, which is currently persistently arguing that more parameters must be included in EU’s PEFCR, such as biodegradability, microplastics and renewability; Bates-Kassatly had the opposite approach. She believes that greenhouse gas emissions must be weighted much more (i.e. CO2 emissions in her argument), and that many of the 16 parameters that the EU’s Joint Research Center has decided should be included should be cut out or weighted much less. This includes water use and land use, two things which turns out to be unfortunate for natural fibres, but where the differences are large on a global basis so that average figures make very little sense. For example, a Norwegian sheep on open pasture will use huge areas of land to produce a few kilograms of wool, and this counts negatively.

Stand to increase plastics rather than decrease

A recent report from SIFO, the Plastic Elephant, followed Bates-Kassatly’s key note and the silk industry’s strong criticism of the data base for Higg and PEF (silk comes out as the worst fibre). The main message in the SIFO report is that a review of policy instruments, strategies from the industry and NGOs shows that to a very small extent they consider what can be done to reduce the volumes and not least to reduce the large increase over the last 40 years in synthetic materials and fast fashion. When the EU’s Textile Strategy wants to make “fast fashion out of fashion”, none of the tools in the toolbox are sufficient and, if anything, they will increase plasticisation. The report explains why, and the audience at the conference nodded their heads tellingly when the reasoning was explained.

The fact that the audience laughed out loud and applauded when the actual background for the Plastic Elephant report was presented at the start was, of course, liberating. This meant taking the audience back to the Copenhagen Fashion Summit in 2017, where the first Pulse report postulated that consumers must be persuaded to prefer synthetics to cotton; and where EcoAge’s Livia Firth asked H&M’s Helena Helmersson: “Why do you have to produce so much and constantly push new collections on consumers?” Helmersson replied that they are only doing what consumers want, to which Firth replied: “My children want sugar every single day, but do I give it to them? No.” The laughter resounded and a huge applause followed.

“Sugar” became the word of the day

The rest of the day, “sugar” was the word repeated over again, as equivalent with unhealthy consumption, and related to synthetics. Which means deplastification – also in the textile sector – may finally be on the agenda. To watch the whole morning session, go to this LinkedIn link. The Plastic Elephant report is easy to find here.

USED BUT NOT USED UP

Lisbeth Løvbak Berg on 27. September 2023

Webinar Monday 23rd of October 2023 08:30-11:00

Both the volumes of textile waste and the interest in what to do with it, are growing. Fortunately, knowledge about what textile waste consists of is also growing, as is the interest in regulating the sector.

In this webinar, we will summarize several recent reports on textile waste in Norway and other countries, as well as a report that examines whether environmental strategies take seriously the fact that if the textiles are to be used up, then less must be produced.
The clothes we dispose of are often used – but far from used up.

We ask:
– How can discarded textiles be used in the best possible way to ensure new use, and what kind of knowledge enables us to reduce the amount of used but not used up textiles?
– How much textiles, especially synthetics, are disposed of in Norway? What do wasted textiles consist of, and why and how are they disposed of?
– Which regulatory measures will can be implemented in order to reduce the volumes of textile waste?

This is a dissemination seminar under the Wasted Textiles research project at SIFO, Oslomet, funded by the Research Council of Norway and the Norwegian Retailers Environment Fund.

The webinar will be held in English.

Program

08.30–09.00
Registration and coffee for those who attend physically

09.00–09.05
Welcome!
Moderator: Jens Måge, Advisor, Avfall Norge

09.05–09.15
Plastic – The elephant in the room: Who dares to talk about it?
Ingun Grimstad Klepp, Professor, Oslo Metropolitan University – SIFO

09.15–09.30
Waste analysis in the Wasted Textiles project
Frode Syversen, CEO, Mepex | Kristiane Rabben, Advisor, Mepex Consult AS

09.30–09.45
Method for Picking Analyses of Textiles – REdu Wasted Textiles Summer Project 2023
Saeid Sheikhi, MSc student in Information Systems and Business Analytics, Høgskolen Kristiania | Siri Vestengen, Masterstudent Economics, Norges teknisk-naturvitenskapelige universitet (NTNU) | Camilla Sunde, MSc in Informatics: Digital Economics and Leadership, Universitetet i Oslo (UiO) | Eva Valborg Hovda Masterstudent Material Science, Norges teknisk-naturvitenskapelige universitet (NTNU)

09.45–09.55
Dutch experiences with waste analyzes on textiles – reflections on the types of brands found.
Hilde van Duijn, Head of Global Value Chains, Circle Economy Foundation

09:55-10.00
Experiences from picking analysis in Svalbard
Henrik Lystad, CEO Norwaste

10.00–10.15
Coffee break

10.15–10.30
How can a producer responsibility scheme be set up to reduce environmental impact?
Dina Lingås, Consultant, NORION Consult

10.30–11.00
Questions and discussion

Click here to join the webinar (facebook.com).

Click here to sign up to attend in person (avfallnorge.no).

Natural Fibre Connect Conference 2023

Lisbeth Løvbak Berg on 14. September 2023

Hybrid event, 28-29th of September 2023.

Tone Skårdal Tobiasson will present the report THE PLASTIC ELEPHANT at the conference.

Natural Fibre Connect (NFC) is an alliance between leading alpaca, cashmere, mohair and wool organisations. The NFC logo represents each of these four natural fibres, woven together by their shared goals and challenges as well as their commitment to the United Nations Sustainable Development Goals – as seen by its resemblance to the SDG17 icon.

The goal of NFC is a world with more Natural Fibres by 2030. Through its events, NFC enables consensus building as well as sharing and understanding of the growers’ and herders’ perspectives.

In-Person Conference in Biella, Italy

Actively participate and connect with others at the in-person main conference Natural Fibre Connect 2023 hosted in Biellay, Italy – the center for manufacturing precious animal fibres. Visit various mills, listen to live speakers and participate in workshops and panel discussions while also enjoying the beautiful surroundings, food, and drink of Northern Italy.

Online Conference

Join Natural Fibre Connect from the comfort of your home and listen to all live sessions, workshops, and panel discussions. Network with other online participants, visit the online exhibition hall and ask questions. Presentations will be translated into Spanish, Chinese, and Mongolian. Did you miss a session? No problem, all recordings will be available after the conference.

Click here to see the program of the conference (naturalfibreconnect.com)

Click here to see the recordings from the conference (linkedin.com)