Consumers’ clothing disposal behaviour – a synthesis of research results

ingridha on 15. September 2015

Kirsi Laitala

Abstract

Consumer decisions on clothing disposal are important from an environmental point of view, as they have an effect on the lifespan of clothing, as well as the potential for reuse and recycling. This article summarizes what is known about consumers’ clothing disposal behaviour based on empirical literature published during the past 30 years. The goal of this synthesis is to integrate empirical research, find generalizable results, evaluate the used research methods and identify central issues for future research. Most clothing disposal studies concentrate on disposal channels, behavioural motivations, disposal reasons and demographics of consumers that behave in specified ways.

Many consumers prefer to deliver clothing for reuse rather than to dispose of them, but convenience is paramount. Common disposal reasons for apparel were wear and tear, poor fit and fashion or boredom, in addition to lack of storage space. Survey methods are most common, which indicates the need of other research designs that preferably include the clothing items in method triangulation. Studied samples are dominated by young women and students, and research on more heterogeneous samples is needed.

Click here to read the full article (wiley.com)

Making Clothing Last: A Design Approach for Reducing the Environmental Impacts

ingridha on 31. August 2015

Kirsi Laitala, Casper Boks & Ingun Grimstad Klepp

Abstract

This article discusses the extent it is possible to delay clothing disposal through improved design, thus reducing negative environmental impacts. This has been done by including user centered design methods into more traditional quantitative consumer research to give new insights for design. Empirical data on reasons for disposal of 620 clothing items from 35 persons in 16 Norwegian households was collected. In total, 70 different disposal reasons were registered, which were combined into seven main categories.

Changes in garments as well as size and fit issues dominated, while functional, situational, taste, and fashion related reasons were less common. The article concludes with design solutions on four levels related to the important disposal reasons including product design (material and shape), service design, and systems design, but also shows that consumer behaviour is crucial. In addition, the combination of results obtained with various qualitative and quantitative methods proved to be suitable for giving rich data that can be used to drive design research forward.

Click here to read the full article (oda.oslomet.no)

Clothing disposal habits and consequences for life cycle assessment (LCA)

ingridha on 24. August 2015

Kirsi Laitala & Ingun Grimstad Klepp

Abstract

This chapter discusses the effects of end-of-life scenarios to the life cycle assessment (LCA) calculations. Consumers’ decisions in the disposal phase of clothing are crucial from an environmental point of view, as they affect the lifespan of clothing, as well as the potential for reuse and recycling. In doing this, examples of Norwegian consumers’ clothing use and disposal practices are used.

We will present statistics for the current situation in Norway as well as qualitative material on clothing disposal practices and discuss disposal methods and frequencies. Instead of assuming that all clothes are disposed of equally regardless of type of garment, person and place, the LCA analyses should be nuanced in relation to knowledge of disposal practices. Analysis also shows also that if improvements are made in facilitating reuse, clothing lifespans could easily be prolonged.

Click here to read the full article (sciencedirect.com)

Patched, Louse-ridden, Tattered: Clean and Dirty Clothes

ingridha on 1. May 2015

Ingun Grimstad Klepp

Abstract

“Patched, louse-ridden, tattered—clean, beautiful, gem.” As children we recited this rhyme in Norwegian: “Lappete, lusete, fillete—ren, pen, edelsten,” as we picked petal after petal from a daisy. All the words can be understood as descriptions of the child’s future clothes. Clean is the turning point in the rhyme. Clean is thus seen as the first step on the way towards the gem, and it conveys here the same meaning as in the saying “whole and clean is the greatest finery.” Both emphasize clean clothes as crucial to the judgment of a person’s appearance. In the world of fashion it has been alleged that “anything goes.” This is probably true if we restrict “anything” to small variations in the look, decor, color, and style of clothes. However, our way of dressing also depends on more absolute norms.

This article explores the norms that deal with the relationship between clean and dirty clothes. Despite the fact that there is abundant research on cleanliness and laundering on the one hand, and clothes and clothes habits on the other, there are few points of intersection between the two fields. The article is an attempt at seeing these two themes in conjunction. It investigates how clothes, by being kept clean, make bodies socially acceptable. The article looks at how the demand for cleanliness varies in relation to age, gender, and class, and compares these demands to what we know about decency.

Click here to read the full article (tandfonline.com)

Environmentally Sustainable Textile Consumption—What Characterizes the Political Textile Consumers?

Lisbeth Løvbak Berg on 6. February 2015

Marthe Hårvik Austgulen

Abstract

The textile and clothing industry is considered as one of the most polluting industries in the world. Still, the regulation of environmental hazards connected to the industry is very limited, and much responsibility is placed on the shoulders of consumers. One of the few ways that ordinary consumers can seek to influence the textile and clothing industry is through their own consumption practices and their wallet. This article departs from the discourse on sustainable consumption and the role of the consumer as an agent for change, and the article investigates the characteristics of the consumers who practice deliberate environmentally sustainable consumption of textiles and clothing. This is done through the lens of political consumption. Based on a cross-national survey conducted in five Western European countries, factors that have been found to predict general political consumption in previous research are tested on the field of textiles and clothing. The findings demonstrate both similarities and some discrepancies with previous studies of political consumption as well as significant country variations.

Click here to read the full article (springer.com).

Wool is a knitted fabric that itches, isn’t it?

Lisbeth Løvbak Berg on 1. October 2014

Marie Hebrok and Ingun Grimstad Klepp

Abstract

In this article, we explore in what ways consumers’ preconceptions of wool influence their ability to recognize it as a fabric. Do we know that it is wool because it itches, or, conversely, does it itch because we think that it is wool? The analysis builds on three different methods; wardrobe studies, sample tests and interviews, in order to explore both informants’ visual senses, and also applied tactile senses. It aims to bring together social science and textile technology methodologies and understanding in order to understand the properties of wool. It does this through adopting a multisensory understanding of the material. The research aimed to explore the associations with and experiences of wearing wool. This, we argue is as important as the senses in the process of identifying woollen fibres. The research found that the strongest influences in fabric identification were: perceptions of use, fabric type and fibres, colour, structure patterns and the ‘feel’ of the fabric.

Click here to access the article (ingentaconnect.com).

A methodological approach to the materiality of clothing: Wardrobe studies

ingridha on 1. October 2014

Ingun Grimstad Klepp and Mari Bjerck

Abstract

The material is not just ‘a carrier of different types of symbols, but an active element in the practices. Bringing this to the fore requires new research methods. This article discusses a methodological approach, we call it a wardrobe study, which allows for the analysis of the way in which clothes relate to each other on the whole or within parts of the wardrobe. More specifically, we discuss how this method can contribute to increasing the materiality of clothes studies. The theoretical point of departure for this approach is a practice theory in which the material enters as an integral part. First, the article briefly discusses developments within the study of dress and fashion. Second, the methods combined and developed in wardrobe studies are discussed. The emphasis here is primarily not only on the weaknesses of the individual methods in practice-oriented dress studies, but also on how they jointly can contribute to the wardrobe study.

Click here to read the full article (tandfonline.com).

Consumers’ clothing disposal behaviour – a synthesis of research results

Lisbeth Løvbak Berg on 15. September 2014

Kirsi Laitala

Abstract

Consumer decisions on clothing disposal are important from an environmental point of view, as they have an effect on the lifespan of clothing, as well as the potential for reuse and recycling. This article summarizes what is known about consumers’ clothing disposal behaviour based on empirical literature published during the past 30 years. The goal of this synthesis is to integrate empirical research, find generalizable results, evaluate the used research methods and identify central issues for future research. Most clothing disposal studies concentrate on disposal channels, behavioural motivations, disposal reasons and demographics of consumers that behave in specified ways.

Many consumers prefer to deliver clothing for reuse rather than to dispose of them, but convenience is paramount. Common disposal reasons for apparel were wear and tear, poor fit and fashion or boredom, in addition to lack of storage space. Survey methods are most common, which indicates the need of other research designs that preferably include the clothing items in method triangulation. Studied samples are dominated by young women and students, and research on more heterogeneous samples is needed.

Click here to read the full article (wiley.com)

Consumption Studies: The force of the ordinary

Lisbeth Løvbak Berg on 15. January 2014

Ingun Grimstad Klepp and Kirsi Laitala

Abstract

Consumer research deals with the acquisition, use and disposal of goods and services. Our workplace, SIFO, the National Institute for Consumer Research in Norway, dates back to the 1930s, when home economics and testing of products were predominant. The work aimed at guiding consumers, at that time called housewives, through the ‘jungle’ of novel consumer goods. More recently, SIFO’s work combines social science and textile technology to study the social and technical aspects of consumption.

In this chapter, we ask: how can knowledge of clothing consumption contribute to the work on sustainable fashion? We will answer the question through examples from interdisciplinary projects on textiles at SIFO, as well as from consumer research. However, we will not give an overview of consumer research on clothes and sustainability. But first, an admission: fashion – the topic of this book – operates according to a different logic from our field of work. We would have posed the question differently: how can consumer research – and all the other fields of expertise covered in this book –contribute to more sustainable patterns of clothes production and consumption? Therefore, we also have to include a discussion of the concept of fashion.

This article is Chapter 12 in the book Routledge Handbook of Sustainability and Fashion, edited by Kate Fletcher and Mathilda Tham that you can find here (tandfonline.com).

Sustainable clothing design: use matters

ingridha on 24. August 2012

Kirsi Laitala and Casper Boks

Abstract

Many life cycle assessment studies document that the use period is the most resource-demanding phase during the clothing life cycle. In this paper, we discuss how design can help to reduce the environmental impacts of clothing. Motives behind clothing disposal, acquisition practices and maintenance habits are analysed based on two surveys, qualitative interviews of households, and examination of disposed clothing. The main reasons for clothing disposal were changes in garments, followed by size and fit issues, taste-related unsuitability, situational reasons, functional shortcomings and fashion or style changes. Several design solutions can enable the users to keep and use the clothes longer, and reduce the need for laundering, thus potentially decreasing the total environmental effects of clothing consumption.

Click here to read the full article (inderscienceonline.com).