Make the Label Count campaign virtual launch event

Webinar: 12th of October 2021, 11:00-13:00 CEST

The campaign

Textiles are a priority sector in the EU’s plans to shift to a climate-neutral, circular economy, where products are designed to be more durable, reusable, repairable, recyclable, and energy-efficient.

As part of these efforts, the European Commission is planning to introduce new sustainability labelling for clothing. This aims to empower consumers when making purchasing decisions and positively influence the drive for a sustainable economy.

But what if the labelling system being proposed doesn’t account for key environmental impacts?

Event program

11:00 AM – 11:05 AM – Welcome and Keynote

Livia Firth, Founder and Creative Director, Eco-Age

11:05 AM – 11:55 AM – Panel Discussion: How to Make the Label Count

  • Paul Adamson (Moderator), Chairman, Forum Europe
  • Paola Migliorini, Deputy Head of Unit, European Commission, DG Environment, Sustainable Production, Products and Consumption
  • Carlo Calenda, Member, European Parliament
  • Pascal Morand, Fédération de la Haute Couture et de la Mode
  • Ingun Grimstad Klepp, Professor in Clothing and Sustainability, Oslo Metropolitan University

11:55 AM – 12:00 PM – Closing Remarks

Dalena White, Secretary General of the International Wool Textile Organisation (IWTO)

12:00 PM – 1:00 PM – Networking Lunch

Watch the recording from the official Make the Label Count campaign virtual launch event using this link: http://makethelabelcount.eu/ 

You can follow the campaign at the Make The Label Count campaign website (makethelabelcount.org) and social media: LinkedIn and Twitter.

Local, Slow and Sustainable Wool: System Change in the Fashion Sector with Wool as the Red Thread

Webinar: 8 September 2021 12:15–1:00 PM

University of Oslo

The lecture by professor Ingun Grimstad Klepp and journalist Tone Skårdal Tobiasson invites the audience into the world of textiles, where currently an important environmental battle about how “sustainability” should be defined and understood is being fought. The presenters guide the audience through the sad fate of wool in Europe, both quite concretely (about 80% is thrown away) and in the comparison tools where wool is designated as an even bigger environmental loser. They will showcase the role of the small and local in the inevitable transformation ahead and how green-washing is flooding not only marketing but also in policy strategies with a circular focus.


Read more here (uio.no).