Dec. 13th 2024 15-16 CET (3-4 pm) and Jan. 16th 2025 15-16 CET (3-4 pm)
Two consecutive talks by Consumption Research Norway SIFO at OsloMet First one with Prof. Ingun Klepp and Tone Tobiasson and in January Kate Fletcher.
December 13th: Prof. Ingun Klepp, Professor at the National Institute for Consumer Research, and Tone Tobiasson, Author and journalist, from Oslo, Norway. One of the most passionate and influential tandems in the textile research / policy space, with a long track record of pioneering research projects that changed our understanding of the use phase of garments, post consumer textile flows and plastification of fashion.
January 16th. Kate Fletcher is one of the most renown sustainable fashion researchers. Her work, including that on systems change, post-growth fashion, fashion localism, decentering durability, Earth Logic and nature relations both defines and challenges the field of fashion, textiles and sustainability. She has written and/or edited 13 books available in eight languages, and in 2022 she was identified by author Margaret Atwood as a visionary. Kate is a co-founder of the Union of Concerned Researchers in Fashion. Her most recent work is about design, clothing and nature.
The Wool museum and universitty in Covilhã, Portugal hosted the Designa conference, where Clothing Research’s Ingun Grimstad Klepp and Kate Fletcher were both key note speakers. Here is their report:
Kate and I felt very honoured and privileged to be able to open this conference together. Both the importance of the environmental crisis and of textiles was taken as read in the conference, and this made it easy to talk to this diverse group of designers representing a range of disciplines from all over the world.
The overarching theme was citizenship, a challenging one in a time of decline of democracy and increasing differences and distrust. The first Designa conference took place in 2011 and the themes have always been important and challenging. It also felt special to be able to attend an in-person conference in the heart of Covilhã.
The town is characterized by its steep hills and lies tucked into the mountainside, and is a tourist destination, made clear by the pictures of skiers in our hotel lobby. The hotel’s name was Solneve (sun snow in Portuguese) and it felt an apt choice in which to host researchers from Norway! It is also the main urban hub for the region with a long industrial tradition, a place where textile history is embedded in every house and stone. The university and the wool museum hosting the conference are interwoven, making this a unique place for a conference. Kate was told, time and again, how Covilhã was the Manchester of Portugal. However, in Norwegian eyes, it is more reminiscent of Lillehammer. The closeness to the mountains with rich pasture landscapes, wool (not cotton as would have been the case with Manchester) and water for dyeing and power, all had more in common with Lillehammer – and possibly Leeds (sans mountains).
Nonetheless, the textile industry has been important to the development of the local university, similarly to Manchester and Leeds. Lillehammer lacks that aspect.
The building in which the conference took place was part of the wool museum and was originally the site of the Royal Textile Factory from the 1760s. The museum and the university have brought new life to the old industrial buildings. The new institutions are literally building on old textile production locations, layering on top on old terrasses, and wells previously used for dyeing and scouring, and all the other stages of production.
After a formal welcome, Kate’s and my keynotes opened the conference. The session was led by the director of the wool museum, Rita Salvado. In her talk, Kate explored design themes and actions of nature relations, extending the ideas of citizenship to include the greater-than-human world. I followed up with “Clothing consumers as citizens, and the role of design” where I ended with wool as an example of design for and by citizens, with the example of Tingvoll ull. It was a fitting and soft place to land in this wool-town.
While Kate lifts and expands on concepts, my perspectives are often rooted in the technical and practical realm, as well as including material and political aspects. We were both able to respond to the many questions that followed our key notes, a both felt this was rare moment for us and our clothing research colleagues in the audience, Irene Maldini and Ana Neto.
Other conference-goers included fashion and design students from the local university and researchers from many other corners of the world, including a group from NTNU, representing Norway and brought with them warm greetings from Mari Bjerk, in addition to many excellent thoughts and reflections on the presented material. The themes that were discussed were broad, with a lot of emphasis on AI and different forms of design of systems and social relations. This was made possible by a responsive and positive audience, who were given ample time to ask their many questions.
In between we were also able to tour the wool museum, which impresses with its size, content and engagement with the town’s citizens and visitors, adding to the interesting discussions between Rita, Irene, Kate and myself. Rita’s background as a textile engineer, paired with an openness and curiosity about how wool’s history can come more to the forefront in understanding the places geographically and for tourist development, made it easy to find common ground.
The last keynote speaker, Nuno Jardim Nunes, represented the impressive initiative, the New European Bauhaus, with the talk “Bauhaus of the Seas”, in which he emphasized the importance of interviewing non-humans, and with that made a nice connection to Kate’s keynote. Nuno spoke on how they feed sounds from sea dwellers through AI.
It felt like it was not the last time our paths will cross the warm and sometimes snowy Portuguese wool town: Covilhã.
Join us for a thematic session at PLATE conference in Denmark (July 2025).
2025 is the last year for the CHANGE project and one of the closing activities is a thematic session at the Product Lifetimes and the Environment (PLATE) conference. The thematic session on “Rebound effects and critical views on product durability”, co-chaired by Irene Maldini, Ingun Klepp, Kirsi Laitala, Eléonore Maitre-Ekern, Harald Wieser welcomes contributions until November 29th, 2024. The conference will be held at Aalborg University in Denmark from the 2nd to the 4th of July, 2025, and you can read more here.
With this session we would like the PLATE community to press pause for a couple of days and reconsider: Are we moving in the right direction? What are the assumptions that underlie the claimed benefits of durability? Are our efforts really helping to reduce material depletion at a significant rate? What are the material and behavioural conditions that need to be met for durability to have the desired effect? And are these conditions present in real product lifetimes and in our everyday lives? What new ways of thinking can help us in advancing the field for more significant impact? These are questions that we (co-chairs of this session) find very relevant today and would love to address together with the presenting authors, while building on the quality research that we know this community can deliver.
The European Sociological Association’s main biennial event this year took the clothing researchers to Porto!
When: 27th – 30th August 2024 Where: University of Porto, Portugal
Set on the beautiful backdrop of Porto, the main themes of the 16th ESA conference were “Tension, Trust and Transformation”. About 20 researchers from Consumption Research Norway SIFO participated in the conference this time around, which for a long time has been a very important arena for the institute, in particular, through the Sociology of Consumption Research Network.
Between sessions, we also had time to visit the city, eat some Francesinha and get acquainted with the chickens living on campus.
Four presentations from the SIFO Clothing Researchers
Vilde presenting at ESAAnna presenting at ESA
In the session ‘Clothing consumption 1: Fashion’, Vilde Haugrønning presented the paper ‘Gender Dynamics in Clothing Consumption: Examining the Inflow and Outflow of Clothing from a Practice Oriented Perspective’ based on results from the wardrobe studies of her PhD project in the CHANGE project.
In the session ‘Clothing consumption 2: Identity’, Anna Schytte Sigaard presented her paper ‘Social Practices and Identity-Work: Life Course Changes as Drivers for Textile Disposal’ based on results from the wardrobe studies of her PhD project in the Wasted Textiles project.
Kirsi presenting at ESALisbeth Presenting ar ESA
In the session, Imaginaries of Consumption, Lisbeth Løvbak Berg presented a paper from the IMAGINE project, “Futures Literacy: Norwegian imaginaries of food and clothing consumption”, co-written with Justyna Jakubiec and Atle Wehn Hegnes. The paper explores how futures literacy of food and clothing consumption is exhibited in the material collected in the project, across the three stakeholder groups, consumers, businesses and policymakers.
In the session ‘Clothing consumption 3: Sustainability’, chaired by Anna, Kirsi presented the paper ‘Wardrobe Revelations: Rethinking Repair Practices and Clothing Consumption’. The paper is based on survey data collected in the CHANGE project.
In the same session, our research friend, Réka Tölg, PhD Candidate at Lund University, also presented the paper ‘Caring Circularities: Enacting Circular Consumption by Caring for and with Clothes’, co-authored with Christian Fuentes.
UNESCO has championed futures literacy since 2012, highlighting its importance in the context of imagining alternative futures and directing change towards desirable futures. It follows that futures literacy allows people to actively engage with the plurality of images of the future and relate them to their own choices and ideas of (un)desirable futures. While this includes understanding the role of the future also in people’s everyday consumption practices, which inevitably play a major role in the green transition, efforts are largely focused on policy planning, business innovation and higher education. We, therefore, ask what level of futures literacy Norwegian stakeholders exhibit related to food and clothing consumption. Based on stories collected from 137 Norwegian consumers, advertisements, and business strategy and policy documents, we highlight the different stakeholders’ narratives of food and clothing consumption to compare their engagement with present imaginaries of future consumption. We find that businesses and policymakers display a higher level of future literacy than consumers. In general, the narratives of food consumption are richer and more well-developed than those of clothing consumption: business and policy documents’ narratives of sustainable clothing futures are limited to the repeating narrative of ‘repair, reuse, recycle’, whereas food consumption narratives range from self-sufficiency to alternative protein sources. The latter suggests a higher level of future literacy, which may reflect a more mature discussion of food futures: adversely, the lack of attention to alternative forms of clothing consumption decreases the likelihood of a larger transformation of clothing consumption patterns.
Gender Dynamics in Clothing Consumption: Examining the Inflow and Outflow of Clothing from a Practice Oriented Perspective
Vilde Haugrønning
The present-day consumption of clothing is marked by excessive production and consumption, leading to issues of water scarcity, microplastic pollution, chemical contamination, CO2 emissions, and textile waste. In order to mitigate the environmental impact of clothing, there is an urgent need to examine the factors influencing the high volume of garments in wardrobes. This study explores the influence of gender and age on clothing consumption based on a qualitative and quantitative wardrobe study of 15 households in Norway from a practice oriented perspective. Each household had a man and a woman living together as partners to enable a gendered comparison between couples that take part in many of the same practices and share the everyday life. In the wardrobe study, the participants conducted a counting exercise of all the garments they owned, including underwear, socks and accessories. Following this, each participant was asked to register all inflow and outflow of clothing for 6 months. The analysis focus on the turnover rate of clothing and employs Evan’s (2019) six moments of consumption that focus on processes of acquiring and disposing in relation to practices. Preliminary findings show that female participants acquired a higher quantity of clothing compared to male participants. However, age also play a significant role in determining the turnover rate of clothing. The study highlights the social mechanisms and gender dynamics that shape clothing consumption patterns and challenges the prevailing studies on clothing and fashion that often overlook the nuanced practices and actions that influence clothing volumes.
Social Practices and Identity-Work: Life Course Changes as Drivers for Textile Disposal
Anna Schytte Sigaard
In this contribution, the complex interconnections between social practices and textile consumption are explored. Based on wardrobe interviews in 28 Norwegian households, investigation is carried out of the influence of two major life course changes, cohabitation, and parenthood, on disposal of clothing and other textile items. In the transition from living alone to cohabitation, it is found that the disposal of clothing and textiles emerges not only as a functional act but as a symbolic act of divestment. Spatially and temporally separated practices, such as pre-move closet purges and post-move decoration, underscore the profound identity-work involved in this transition where discarded items come to symbolize remnants of single life. Parenthood introduces a challenging balance between environmentally conscious practices and time constraints, unveiling compromises made in sustainable practices amidst the demands of parenting. The disposal of impractical gifts and inherited baby clothes reflects the negotiation of a new parental identity. In this contribution, the importance of individual reflexivity in the negotiation of identities during major life transitions is emphasized. Thereby, it contributes to expanding the understanding of clothing and textile consumption as both routinized and mundane practices at the same time as involving intentional and reflexive discursive activities.
Wardrobe Revelations: Rethinking Repair Practices and Clothing Consumption
Kirsi Laitala
Global clothing production and consumption pose significant challenges to environmental, social, and economic sustainability, particularly driven by the fast-fashion business model linking the global North and South. This study, based on a Norwegian consumer survey (N=1200), investigates factors influencing volumes of clothing consumption. Analyzing acquisition, ownership (wardrobe size), and disposal volumes, principal component analysis (PCA) factor extraction was used to identify key constructs related to respondents’ preferences and perceptions of clothing acquisition, use and repair practices. Gender and age emerge as pivotal determinants, with women reporting higher acquisition, ownership, and disposal levels than men. Those in their 50s possess the largest wardrobes, while younger individuals exhibited a higher frequency of clothing acquisition and disposal, and thus higher turnover rates of their wardrobe contents. Surprisingly, the study reveals that higher repair intentions or focus on quality do not correspond to reduced consumption. These counterintuitive results challenge conventional assumptions about the relationship between these practices and overall consumption. Similarly, factors such as the allure of sales, impulse buying, and the desire to appear well-dressed contributed to increased consumption levels, emphasizing the influence of psychological and social factors. The lack of correlation between reduced consumption and the intention to focus on buying fewer quality items and repairing more implies a need for alternative strategies that consumers can apply to address their consumption levels and related sustainability challenges in the fashion industry. This research emphasizes the urgency of reevaluating current practices and fostering a more sustainable and conscientious approach to clothing consumption.
Clothing researchers Ingun Grimstad Klepp and Kate Fletcher will be part of opening the DESIGNA – CITIZENSHIP International Conference on Design Research in Covilhã Portugal the 24th and 25th October by presenting in the first plenary session at 10:30. Their talks are outlined below.
Multispecies citizens, clothing, design and nature – Professor Kate Fletcher
Ecological emergencies are intensifying to the point of earth system collapse. Fashion clothes and the systems that create them are deeply implicated in these emergencies. Garments are entangled with consumerist ideologies, with individualism, excess and wastefulness. They are also predicated – in the Modern West – on the notion that humans are separate from, and above, nature and that nature and its resources are for human’s unlimited use. Breaking with this approach, in this talk I will explore design themes and actions of nature relations, drawing on stories from my work with clothing. I will explore extending ideas of citizenship to include the greater-than-human world, the role of limits and direct sensory experience of the body in design.
Clothing consumers as citizens, and the role of design – Professor Ingun Grimstad Klepp
The image of consumers is far from the one of citizens, but all of us are both. In this paper I will explain how I as a consumer researcher understand the deep conflicts in this image and how it impacts the possibility of finding more sustainable solutions. As an guest in the design family I will explore the challenges at the border between consumer research and sustainable design and with that acknowledge both the great potential – and limitation of designing clothes for citizens
Three days of multidisciplinary perspectives to overcome our society’s obsession with economic growth, sounds like a good way to round out the month of June? Obviously…
Consumption Research’s Irene Maldini took the trip to Spain to talk about durability’s role in our obsession with growing the textile sector, perhaps one of the sectors that really needs the opposite, or?
June 19th-21st 1200 academics, activists, and civil society organizations came together at the ESEE/Degrowth conference in Pontevedra, Spain to discuss the urgency, barriers and levers to enable a post-growth society as a way to tackle the current poly-crisis. The conference was hosted by University of Vigo. It was the first time for this conference to include a session on clothing and another one on consumer goods more generally, chaired by Katia Dayan Vladimirova.
Economic activity is a means for humans to live a good life considering that of other beings. But confusing the role of economic growth with an end in itself is hindering progress towards a more sustainable society. In the sector of clothing, fear of confronting economic growth is preventing sustainability actions to focus on the challenge that really matters: reducing production volumes.
In this context and as part of the CHANGE project, SIFO researcher Irene Maldini presented a study conducted together with Professor Ingun Klepp on the EU Strategy for Sustainable and Circular Textiles, published in March 2022. In an analysis of the policy making process, they identified two main factors that hindered the inclusion of measures to tackle production volumes in the strategy:
a) the framing of the strategy in terms of competitiveness, with a focus on companies as main stakeholders, and the associated fear of economic decline in a market where fewer products are sold, and b) a policy-making process prioritizing input from anecdotal knowledge (through participation of interested and available stakeholders), rather than empirical knowledge on the effect of applied actions or lack thereof. As a result, the EU Strategy avoided a focus on production volumes, aiming instead at the softer and politically objective of improving product durability, with questionable environmental benefits.
This was just one of the presentations analyzing how the growth logic underlies western policy and law, preventing significant progress towards climate targets, and the only one focusing on environmental policy for consumer goods.
The conference included scholars from a variety of disciplines such as environmental economics, political science, geography, law, marketing, indigenous knowledge, industrial ecology, etc. who discussed very diverse subjects related to social inequality and the environmental crisis. Next year the event will take place in Oslo, hopefully an opportunity to consolidate an international community committed to question consumerism and our dependence on growing volumes of consumer goods in circulation close to home. Next year’s conference will be June 24th till 27th, and CHANGE will plan something in conjunction with the conference, so clear your diary already now!
Economic activity is a means for humans to live a good life considering that of other beings. But confusing the role of economic growth with an end in itself is hindering progress towards a more sustainable society. In the sector of clothing, fear of confronting economic growth is preventing sustainability actions to focus on the challenge that really matters: reducing production volumes.
In the photo: Irene Maldini, Meital Peleg Mizrachi, Amy Twigger Holroyd, Katia Dayan Vladimirov.
Here the abstract:
More durable, or fewer products? A case study of the EU Strategy for Sustainable and Circular Textiles
The volume of durable goods consumed in Europe, and clothing in particular, has increased dramatically in the last decades, with significant environmental damage globally (Manshoven et al., 2023; Niinimäki et al., 2020). While early environmental policy to mitigate such damage focused on better production and waste management, more recently, increasing product durability to extend product lifetime has become a central approach. In a review of EU and Norwegian environmental policy applicable to consumer goods, Heidenstrøm et al. (2021) found little focus on product lifetime between 2011-2015, and a massive increase in 2015-2020 in line with the growing influence of the circular economy framework.
However, the environmental benefits of product durability for clothing and other consumer goods are questionable. Achieving environmental savings from keeping products and materials longer in use presumes that there will be a reduction in the production of new items, but this expected effect has not been sufficiently studied. The empirical evidence that is used to support the durability approach is limited to comparative life cycle assessments of longer and shorter life products (see e.g. WRAP, 2012). Such studies build on a view of consumption that assumes but does not test the idea that durable goods delay replacement purchases and implicitly consider production decisions by companies as a process driven exclusively by demand, therefore taking the associated savings in the manufacture of new products for granted (Maldini et al., forthcoming). But wardrobe studies (Laitala and Klepp, 2022) and waste audits of textiles (Fashion for Good, 2022; Refashion, 2023) show that garments and accessories are massively discarded while still in good material condition. Moreover, only a minority of the clothes acquired are motivated by product replacement (Maldini, 2019). The drivers of production volumes decisions by clothing companies have not been thoroughly investigated, but a few case studies point to a variety of reasons behind such decisions including companies’ market expansion plans and the strengthening of their partnership with suppliers (see e.g. Paton, 2018). In short, the assumed effect of product durability on production volumes reductions is problematic.
This contribution builds on a case study of the 2022 EU Strategy for Sustainable and Circular Textiles (European Commission, 2022) to show how, despite the lack of evidence mentioned above, product durability is promoted as a sustainable approach during the policy making process, while a direct focus on production volumes reductions was avoided through several mechanisms.
The study analyses how product durability and production volumes are regarded during the policy making process, on the basis of four aspects; 1) the strategy context, and its relation to other policy instruments and efforts, 2) the actors involved in the development of the strategy and their roles, 3) the discourse around product durability and production volumes, and how they are addressed during the policy making process, and 4) the knowledge base of the strategy; the sources of information that were considered to identify problems and applicable solutions. The material used to conduct the study includes policy and other publicly available documents, complemented by interviews with five key participants in the development of the strategy: one key employee of the European Commission, two members of external organizations that accompanied the development of the strategy from the early phase until it was released, and two key participants (and invited speakers) of the public consultation workshops. The interviews were conducted between February and April 2023.
Two main factors hindering the inclusion of product volumes reduction measures are identified: a) the framing of the strategy in terms of competitiveness, with a focus on companies as main stakeholders, and the associated fear of economic decline in a market where fewer products are sold and b) a policy-making process prioritizing input from anecdotal knowledge (through participation of interested and available stakeholders), rather than scientific findings or lack thereof.
The strategy aims at implementing the commitments of the European Green Deal (European Commission, 2019) and the Circular Economy Action Plan (CEAP) (European Commission, 2020a), as well as the Industrial Strategy (European Commission, 2020b) and post-COVID Recovery Plan (European Commission, 2020c). The EU’s CEAP has a two-side agenda focusing on the transformation of industrial processes, increasing resource efficiency, reducing environmental impact and the use of raw materials and hence bringing economic benefits and business opportunities to companies (European Commission, 2020a). Furthermore, the environmental targets of the Green Deal were matched with the Industrial Strategy, and the economic concerns about recovery of the EU from the COVID-19 crisis. Within the European Commission, DG Environment and DG Grow shared responsibility over the development of the strategy, reinforcing its two-sided nature. In this context, the narrative of value retention associated to the circular economy was a good fit, as it was product durability. Yet targeting production volumes reductions was out of the scope.
Corporations, and business associations were central actors in the policy making process. They were invited to provide informal input in the preparatory phases of the strategy, setting the stage for a consultation process that also emphasized business actors as main stakeholders. The online survey was accessible to anyone, but companies had the capacity to provide extensive input, while the representation of other stakeholders was limited. Although the report of the public consultation mentions that several NGOs and government representatives called for direct measures in consumption reductions (PlanMiljø, 2022), only durability makes it to the concrete solutions listed in the strategy, with overconsumption and overproduction expected to decline as a result of product lifetime extension and reuse (European Commission, 2022).
A critical analysis of the state of the art in scientific knowledge would have confronted the approach outlined above, but the knowledge management in the policy making process did not prioritize reliability and completeness of information. Members of the scientific community stressing the centrality of production volumes were discredited, and the focus was placed on ensuring adherence from businesses. In using secondary, tertiary, and non-peer reviewed sources as a knowledge base, the information was simplified and generalized to an extent where it met the anecdotal knowledge shared by involved stakeholders.
In sum, the EU Strategy for Sustainable and Circular Textiles provides an example of how the growth logic continues to shape environmental policy, leading to measures and regulation with questionable environmental improvements, and hindering the development of more effective measures to reduce the impact of European consumption.
References
European Commission, 2022. EU Strategy for Sustainable and Circular Textiles.
European Commission, 2020a. A new Circular Economy Action Plan. For a cleaner and more competitive Europe.
European Commission, 2020b. A New Industrial Strategy for Europe.
European Commission, 2020c. Europe’s moment: Repair and Prepare for the Next Generation.
European Commission, 2019. The European Green Deal.
Fashion for Good, 2022. Sorting for Circularity Europe.
Heidenstrøm, N., Strandbakken, P., Haugrønning, V., Laitala, K., 2021. Product lifetime in European and Norwegian policies. Oslo.
Laitala, K., Klepp, I.G., 2022. Review of clothing disposal reasons. Oslo.
Maldini, I., 2019. From speed to volume: reframing clothing production and consumption for an environmentally sound apparel sector, in: Nissen, N.F., Jaeger-Erben, M. (Eds.), Proceedings of the 3rd PLATE Conference. TU Berlin, Berlin, pp. 519–524. https://doi.org/10.14279/depositonce-9253
Maldini, I., Klepp, I.G., Laitala, K., forthcoming. The environmental impact of product lifetime extension: a literature review and research agenda. Clean. Responsible Consum.
Manshoven, S., Vercalsteren, A., Christis, M., De Jong, A., Schmidt, I., Grossi, F., Mortensen, L., 2023. Consumption and the environment in Europe’s circular economy.
Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., Gwilt, A., 2020. The environmental price of fast fashion. Nat. Rev. Earth Environ. 1, 189–200. https://doi.org/10.1038/s43017-020-0039-9
Paton, E., 2018. H&M, a Fashion Giant, Has a Problem: $4.3 Billion in Unsold Clothes. New York Times.
PlanMiljø, 2022. Synopsis report on the consultation on the EU Strategy for Sustainable and Circular Textiles. Veksø.
Refashion, 2023. Characterisation study of the incoming and outgoing streams from sorting facilities.
WRAP, 2012. Valuing our Clothes: the Evidence Base. Technical Report.
June 3rd, 2024, Ana Neto graduated as a Doctor in Design at the Lisbon School of Architecture, University of Lisbon with her research on “Usership in Fashion: A Grounded Theory on Wearer-Clothing Relationships”, which she carried out under the supervision of João Batalheiro Ferreira (IADE) and Gabriela Forman (ULisbon)
SIFO researchers Kate Fletcher and Irene Maldini were part of the scientific committee in the defense, therefore it was not just an important day for Ana, but also for SIFO. In 2022, Irene was part of Ana Neto’s intermediate evaluation committee and they worked together at the REDES office in ULisbon, where Irene was a visiting researcher. Later the same year, Ana Neto participated in a series of discussion sessions for international PhD candidates on fashion and sustainability organized by Irene at Lusófona University. In 2023, Ana Neto met the other SIFO clothing researchers during the PLATE conference in Helsinki. She has been an active member of the Union of Concerned Researchers in Fashion and has worked closely with Tone Tobiasson in the Social Change and Policy working group of UCRF.
In her thesis, Ana Neto draws a parallel between interpersonal love and wearer’s relationships with clothes, stressing the importance of overcoming conflict as an inevitable element in any relationship, and using wardrobe studies among other methods. She highlights the role of design in assisting processes of use to promote longer lasting clothing relationships with wearers. Such issues are explored under guidance of the following questions:
How do wearers develop long-lasting relationships with their clothes? What is the role of design in supporting wearer-clothing relationships?
Ana Neto’s engaging writing style helps readers to stay connected to the conceptual depth of her research. Her curiosity, hard work, and proactive attitude to connect with relevant scholars in the field have been outstanding, and she will surely continue contributing to the field in the years to come. See her contribution to SIFO’s Wardrobe library here.
In the photo: Dr. Ana Neto and the scientific committee during her PhD defense at ULisbon. From right to left: João Batalheiro Ferreira (supervisor), Ana Neto (candidate), Vitor Manuel dos Santos, Kate Fletcher, Graziela Sousa, Maria João Pereira Neto, Irene Maldini
The output of Ana Neto’s PhD trajectory includes the following publications, which are compiled in her thesis:
Neto, A. and Ferreira, J. (2020) ‘From Wearing Off to Wearing On: The Meanders of Wearer–Clothing Relationships’, Sustainability, 12(18), p. 7264. Available here.
Neto, A. and Ferreira, J. (2021) ‘Through Thick and Thin: Committing to a Long-Lasting Wearer-Clothing Relationship’, 4th Product Lifetimes and the Environment Conference (PLATE 2021), Limerick, Ireland (online), 26–28 May 2021. Available here.
Neto, A. and Ferreira, J. (2021) ‘‘I Still Love Them and Wear Them’— Conflict Occurrence and Management in Wearer-Clothing Relationships’, Sustainability, 13(23), p. 13054. Available here.
Neto, A. and Ferreira, J. (2023) ‘Lasting Bonds: Understanding Wearer-Clothing Relationships through Interpersonal Love-Theory’, Fashion Theory, 27(5), pp. 677–707. Available here.
Neto, A. (2023) ‘Wearer-Clothing Relationships as a System (and where to intervene)’, in K. Niinimäki and K. Cura (eds) Product Lifetimes and the Environment Conference, Proceedings 5th PLATE Conference, Espoo (Finland), 31 May–02 June 2023. Espoo, Finland: Aalto University publication series, pp. 711-716. Available here.
Neto, A. and Forman, G. (forthcoming) ‘Mediating wearer-clothing
relationships: a case study in Fashion Design Education’, in K. Scott, B. Curtis and C. Pajaczkowska (eds) The Future of Fashion Education: Speculation, Experiences and Collaboration, Routledge.
Neto, A. (forthcoming) ‘One Dress, 100 Days: Addressing Pervasive Conflict in Wearer-Clothing Relationships’, Clothing Cultures, 9(1).
Kinga Zablocka is one of the Master students at OsloMet’s Master of Aesthetic Practices in Society (Fashion and Society), Department of Art, Design and Drama. Professor in Clothing and Sustainability, Ingun Grimstad Klepp, has been one of her supervisors on her Master’s thesis, Is it worth it? An exploration of clothing repair and value using wardrobe studies.
Kinga Zablocka has explored what garments are being repaired and why and how repair affects the value of the clothes. Similar to the PhD in Change, Zablocka has interviewed couples and used wardrobe studies as the method. Four Norwegian couples between the ages of 19 and 34 have explained how and why they have or haven’t repaired their garments and how repair affects value both before and after repair. This is therefore a dive into a younger generation’s thoughts and praxis which might be important for the future of repair.
The most significant barrier to repairing for those in the study was a lack of competence, in line with the work of Iryna Kucher and others. An important contribution of the thesis is that repair is not only seen as a technical problem but also connected to the value of the garments in a broader sense, where both wearer-clothing relationships and social and economic values are included.
The low price of fast fashion could be used as an excuse not to repair a garment She contributes to both the knowledge of repair and clothing processes in general and ends her Master’s with a discussion of the findings related to the EU Textile strategy. Repair is not only an important part of clothing consumption, but also policy.
Kinga Zablocka has besides being supervised by Ingun Grimstad Klepp, also been supervised by Joanne Cramer, and is part of the Change project. Klepp is hopeful that it will be possible for Zablocka to continue with this work and research.
The photo was taken at the Master exhibit where Zablocka (to the right) let the public decide on some repairs with varying degrees of visibility. Does the repair contribute to increasing the value of the garment or not?
SIFO has actively contributed with feedback to EU’s Textile Strategy, including on PEFCR, ESPR, the Waste Framework directive, etc. and also – as ECOBALYSE is based on much of the same background data – decided to deliver feedback on the French proposition.
In the feedback, we commend the French government, ADEME and ECOBALYSE is genuinely wanting to halt Fast Fashion (FF) and putting forward legislation that aims to do exactly this. However, we believe that something must be done about the fact that the tool underpinning the labelling scheme currently favors plastics. We are concerned that a labeling scheme which is intended to show what products are better for the environment, ends up supporting FF by promoting the continued plastification of apparel and footwear.
It is also commendable that ECOBALYSE includes an operationalized definition of Fast and Ultra Fast Fashion. Both the use of price and length of market presence are good indicators. For the length of time a product is on the market, we are, however, a bit confused by the longest and shortest intervals, and thereby that everything above and below 65 and 300 days, flats out.
We also have supplied some concrete suggestions, which you can read about in the feedback, which you will find here.
EU’s Joint Research Center (JRC) has asked for contributions to the survey ‘Comments to the working document: Preparatory study on textiles for product policy instruments – 1st milestone‘. During March 18th – 19th, the JRC and registered stakeholders attended the online consultation about the 1st milestone of the preparatory study on textile products.
This is the second contribution related to ESPR (Ecodesign for Sustainable Products Regulation), and our first contribution can be accessed by clicking here.
The consultation process is meant to enable the JRC to improve the work under development and the exchange with registered stakeholders aims to:
– verify the work done to date, and
– collect additional evidence on the investigated topics.
Throughout the whole process, registered stakeholders are invited to provide evidence relevant within the framework of the preparatory study for textile products. Consumption Research Norway has therefore risen to the task, and our contribution can be accessed and downloaded here.
As part of the team working on this, Tone Tobiasson also delivered a separate comment via email to JRC directly, which can be accessed by clicking here.
